So you’ve generated some fantastic content for your website, but you’re not getting as many views or interactions as you’d want. Most likely, you haven’t included SEO (Search Engine Optimization) on your website. According to research, 93 percent of internet experiences begin with a search engine. If you do not properly tag your work with the appropriate keywords and tags, there is a very slim chance that it will be seen.
SEO can be a tricky beast to conquer, but once you can, your website will thrive with higher ranks, more views, and more interactions with your audience. We’ve compiled a list of SEO tips and methods to help you get your content noticed.
If you’ve heard of SEO, you’ve probably also heard of keywords. There are other types of keywords you may use to incorporate SEO into your website, but we will concentrate on two of them: broad and long-tail keywords.
Broad keywords are simple keywords that you would utilise in relation to your business, industry, or content. These are usually only 1-2 words long and are used for generic searches. For example, if you own a local pizza restaurant, some keywords you might utilise for your various website pages include “pizza,” “(your town name) pizza,” “pizza delivery,” “best pizza,” and so on.
The issue with broad keywords is that they are quite general, and there is a lot of rivalry among everyone who uses them. Long-tail keywords are useful for narrowing down a search and distinguishing yourself from the competition. Long-term keywords, as the name suggests, are longer phrases that typically contain 3-4 words. Instead of using short terms, you can use extremely particular phrases that people may look for when they use whichever search engine they want. Examples include “best pizza (your town name),” “best pizza delivery,” “authentic Italian pizza place,” “family-friendly pizza restaurant,” and so on.
Research keywords and incorporate them into your website
When creating keywords for your website, consider roughly ten different subjects related to your sector or the content of your website. Once you’ve identified your subjects, you can begin surrounding them with keywords and phrases that are relevant to them. A search engine is a fantastic location to start for these keywords and phrases.
When you type certain words into a search engine’s search field, it will attempt to finish what you’re writing. This is because the search engine is attempting to match your words with popular searches made by others. Using this function, you can see what people are searching for with phrases related to your industry and begin to enhance your SEO.
The next step is to use a keyword tool to help you find keywords. There are many various places you can go for this, some free and others not, but if you want the greatest results to boost your SEO, you’ll probably need to pay a website for their services. You can use Keyword Tool for free, but for more trustworthy results, you should use Google Analytics or Keyword App.
If you pay for a website or app to help you locate keywords, you will most likely receive a list of similar terms followed by the number of times they were searched for on the Internet. This will inform you of which terms will be useful to you and which will not be. Don’t worry, these keyword websites are usually inexpensive, and you don’t have to utilise one. However, if you do not use a service to locate keywords, you will need to do a lot more study and your keywords will require a lot more guesswork.
After you’ve completed your study, incorporate your keywords into your website to boost your SEO score. You should only include 1-2 long-tail keywords and a few shorter keywords. If you fill your website with too many keywords, search engines will penalise your rating, and you will harm rather than help your SEO.
Optimize your images
This is a simple and straightforward approach that will greatly assist you in incorporating SEO into your website. Many individuals are unaware that when search engines rank webpages for searches, they consider visuals as well as text. This is due to the fact that the search engine sees photos differently than you do. While you may see a gorgeous image that you’ve spent a significant amount of time preparing for display on your website, a search engine only sees the code. This is why, while naming the photographs that will be displayed on your website, you should keep keywords in mind. If you run an online remote control car store, for example, a picture named “best-remote-control-vehicle-canada.png” will help your website rank higher than an image just labelled “stockimage47.png.” To increase your SEO, go over your website’s images and ensure that they are all tagged with keywords.
Ensure your website is mobile friendly
If you want to optimize your website for search engines, you must make it mobile-friendly. According to a Google study, 61 percent of users who had trouble accessing a mobile website are unlikely to return, and 40 percent of those visitors go to a competitor’s website instead. This is consistent with the reality that 80 percent of Internet users now own a smartphone, and Google prioritizes mobile-friendly results. In today’s day and age, if you haven’t made your website mobile-friendly, you’re way behind the curve.
Don’t worry, there are plenty of simple tools available to help you get up to speed. Most website builders include a responsive web design that detects whether a visitor is using an iPhone, Android, tablet, or desktop computer. Check to check if your website builder includes a responsive web design function, and if not, consider upgrading to a more SEO-friendly choice. If this is not an option for you, you can still create two websites, one for desktop and one for mobile. However, when it comes to SEO, this strategy does not provide nearly as much benefit. When you believe your website is mobile-ready, test it with website tools such as MobiReady, Responsinator, and Mobile Phone Emulator.
Internally link whenever you can
It is not only about tagging and keywording when it comes to incorporating SEO into your website. Internal linking is also an important aspect of SEO. Internal linking occurs when you link back to your website from other sources such as blogs, social media, ebooks, or other web pages that you own. What is the significance of internal links? Internal links, on the other hand, assist search engines such as Google in determining the relevance or legitimacy of your website. The more links pointing to your website, the higher it will rank in search engines. However, if you spam links or have untrustworthy websites connect to your website, search engines will penalise your search ranks and potentially blacklist your website. Only use links from reputable sources with relevant content.
It is critical to incorporate SEO into your website if you want your content and web pages to be viewed. Keywords are an important aspect of SEO, and researching the perfect ones that receive the most traffic may really help your website. Don’t stuff keywords into every possible place because search engines will penalize you for it, but do use them when they make sense, such as in headlines, subtitles, the body of text, and even the URL. Following that, it’s all about determining which additional factors you can optimize in order to rank as high as possible in search engines. There is a learning curve to SEO, but once you understand it, you will discover all of the many parts of your own website that you can enhance.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.
Adding original text to each page is one of the finest strategies to boost your site’s ranking in search engine results. Not sure where to begin? To get the most out of your website’s content, follow the procedures outlined below.
How search engines use your content
Search engines such as Google crawl and index each page on your website separately. When a user inputs a search word, the search engine attempts to comprehend their purpose and returns the most relevant results for their query.
The position of your page in those results is determined by the quality of your content and its relevance to specific keywords.
Optimizing your content for search engines
Be original
Creating unique content for each page of your website is an excellent strategy to improve your ranking. It is critical to use your page’s keywords in a natural, unforced manner. One method is to describe the core aim of your site in several ways.
For example, if you manage a car repair company, you can sprinkle your text with terms such as:
- Auto & car services
- Mechanics on the job
- Reliable maintenance
- Automobile experts
Search engines also place a larger priority on quality material, so avoid keyword lists and repeating the same language over numerous pages.
Avoiding content duplication from other websites is also a good idea. Search engines can detect duplicate material and may penalise your site as a result.
Be descriptive
Go into as much detail as possible about what you do, what services or products you provide, and what your site visitors may obtain from it.
Here are a few suggestions for improving the descriptiveness of your website:
- Fill up the blanks with proper page names for each page.
- Create distinct pages for various items, services, and subjects.
- Put yourself in the shoes of your site visitor and put down the information you would want to know.
Give the people what they want
We propose creating material that addresses frequently asked questions about your keywords. It’s a terrific method to attract people to your site by providing them with the assistance they require. It also shows search engines that your site is valuable and deserves to be ranked higher.
Give the people what they want (regularly)
You should also update your website’s content on a frequent basis. Update your website on a regular basis to reflect changes in your company, new projects you’re working on, and new products or services your consumers can purchase.
You can also maintain your site up to date by doing the following:
- Creating a blog to keep up with news and emerging trends
- Creating a FAQs page to assist clients with frequent inquiries
- Including a testimonials page for customer feedback
If you offer auto accessories, for example, you may include a blog about the current customization trends.
Put the most important information in writing
Rich content such as videos, animations, and audio clips might help keep people on your site longer, but they are difficult for search engines to interpret. As much as feasible, use text for crucial information.
If you use a visual or logo to represent your site’s name, make sure to include alt text. You should also include the site’s name someplace else on the page as text.
Use heading tags
The H1 element, commonly known as a heading tag, serves as the page title. The H1 element should be the page’s headline, comparable to the page’s headline in a newspaper.
Each page on your website should have its own set of header tags. Each page’s heading tag should describe its content. This assists both search engines and site visitors in determining what each page is about. Find out more about heading tags.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.