Defining SEO and its best practices


Every day, new apps appear on the market. What is your method for selecting one? Do you favour word-of-mouth marketing? Do you believe in social media reviews? You may choose at random from the top three results of an internet search. If you choose the latter, the foundation for your selection is Search Engine Optimization, or SEO.

Many businesses have a wonderful product but are having trouble getting recognised. When there is so much noise in the marketplace, it is difficult to stand out. SEO is a marketing technique for continually increasing brand awareness and acquiring new consumers by optimising a website’s structure to generate high search engine traffic volume.

So, how can you make your brand’s website better? Learning about SEO best practises is a fantastic place to start.

1. Focus on keywords that reflect your brand.

Search engines will identify and enhance your page rating if you use the correct industry keywords to characterise your site. Don’t stuff your site with your selected keywords in the hopes of ranking #1—Google caught on to that black hat tactic a long time ago and will punish you if you do it again. Instead, use well-organized, up-to-date material that is distinctive and suits your niche to naturally incorporate keywords.

2. Integrate social media.

Allowing your customers to connect with your brand and share their experiences on social media boosts your search engine rankings and increases traffic to your website. Provide social network icons or links on your website, and make sure your accounts are verified, so Google can connect the platforms with your business.

3. Make sure your website has mobile capability.

Because search engines give greater weight to mobile-friendly sites, websites with solely a desktop-focused SEO will struggle to rank high in queries. With more people using the web on their phones and tablets, Google made mobile compatibility a major priority in their most recent algorithm change. For best results, create an easy-to-navigate mobile site with a rapid load time.

4. User experience is everything.

It is beneficial to your SEO to make sure that your website is quick, entertaining, and simple to use. This includes ensuring that the site loads quickly and is free of pop-up ads, spam, and viruses.

5. Track what works and does not work.

Determine the metrics that will be used to assess your audience and how the findings will be communicated. Bounce rate and session length, for example, provide insight into user satisfaction with the website. It also enables the study of usage patterns. Determine what your audience responds to using analytics, and then use these elements to improve or expand your site.

Do you ever feel like your company is adrift in the Google sea? We can assist you! Let’s talk about how we can help you boost your SEO right now.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.