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Demystifying Search Engine Optimization

Demystifying Search Engine Optimization (SEO)

It’s easy to believe that search engine optimization, or SEO, has become a household term. After all, SEO has been around for at least two decades, so everyone knows what it is and how it works, right?

The issue is that SEO is still a mystery to many people. Never mind that it has generated an entire business that employs tens of thousands of people throughout the globe. Despite the significant impact it has had on people’s lives and businesses in general, SEO remains as foreign to many Internet users as it was when it first began all those years ago.

Even worse, despite strong evidence of the beneficial benefits it has produced over time, many individuals and businesses continue to refuse to employ SEO to achieve their objectives. For them, SEO is akin to voodoo.

Also Read: How to Use SEO and SEM to Boost Customer Experience Outcomes

What sorcery is SEO?

Sorry to disappoint, but SEO isn’t even close to being magical. It stands for search engine optimization, and it refers to the methods and strategies used to improve a website’s ranking in search engines such as Google, Bing, Yahoo, and others in order to increase organic traffic.

How does your business benefit from SEO?

When SEOs optimise a website, they include signals such as title tags, meta descriptions, and high-traffic keywords inside the content that are designed to attract the attention of search engine bots (also known as spiders or crawlers) that crawl websites looking for these signals.

When the bots find the signals they’re looking for, they transmit it to the search engine, which then processes it all to determine which website will rank for the queries people type in.

Higher rankings mean more visibility in SERPs, or Search Engine Results Pages, and therefore more chances for users to click on your link and see what your website has to offer.

As a result, ranking high in the SERPs will result in more organic traffic, which will boost the chances of your website receiving leads and conversions that your company can benefit from.

So SEO is that simple?

In no way, shape, or form. It may appear straightforward, but with Google—the world’s largest search engine—listing more than 200 elements to examine in order to improve your chances of landing a high ranking, optimising your website might get a little more complicated.

Doing SEO correctly, on the other hand, involves a significant amount of time, work, and patience on your part. When it comes to increasing your site speed, producing title tags, making your site mobile-friendly, collecting quality backlinks, creating helpful and engaging content, and many other ranking variables, you’ll need all of that.

No such thing as instant SEO results

Many SEO firms like promising prospective clients that they can provide optimization services that can boost their websites’ rankings in the SERPs in as little as a week. Businesses who know little to nothing about SEO would either dismiss such an offer out of hand or hire them in the hopes of seeing immediate results.

Sorry to break their bubble, but businesses that bought SEO services based on the promise of near-instant results were duped. Organic SEO takes four to six months to provide any returns, and those results are unlikely to be significant at this time. With continued SEO work, significant effects will begin to appear after a few more months. SEO is effective, but you must understand that it is a slow, intentional, and long-term approach.

Quality content for great SEO

In the past, SEO was primarily concerned with keyword stuffing and paid little attention to content quality. However, when Google made major algorithm modifications, content was pushed to the forefront and is currently the most important ranking component in SEO.

The following are examples of SEO-friendly content:

  • How-to articles within your niche
  • Authoritative blog posts featuring developments within your industry and your opinions about them
  • List articles that are well-written and engaging have always been popular among audiences who will likely share them.
  • Highly-shareable infographics that provide readers very informative snapshots of any given topic in relatively fewer words.
  • Videos, which are predicted to make up 80% of all web traffic by 2020.

Also Read: How to Optimize Paid Search with Google Analytics

SEO can be perplexing and overwhelming, but with dedicated study and practise, anyone can learn it. It may take some time, but you will succeed, just as many others have before you.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.