Digital Marketing


PPC Marketing

Google Ads is vital for pay-per-click (PPC) marketing, and Google offers free training to assist you navigate their digital advertising solutions.

PPC experts advocate studying the foundations from Udemy courses given by Isaac Rudansky and Kirk Williams for more structured, paid learning choices.

The most popular course taught by Isaac Rudansky is Google Ads, although he also covers remarketing, Facebook Ads, and landing page optimization. His Google Ads course, which was last updated in January 2020, is due for an update, but you’ll still learn a lot.

Kirk Williams, the head of Zato Marketing, is another popular pick; his “Smart Shopping” course will teach you a lot about e-commerce advertising and how to make the most of Google Shopping.

Simplilearn’s Advanced Pay Per Click Program comes highly recommended for more advanced study. This six-month course, developed and delivered by digital marketing gurus like Brad Geddes, costs $599 and lasts roughly six months. This highly rated course, which is accredited by Microsoft, Google, and the Online Marketing Certified Professionals (OMCP), takes you through theory, practice across five projects, analytics, and conversion tracking.

Advertising On Facebook And Instagram

Despite the fact that search still accounts for the majority of digital ad expenditure, social advertising is an important tool in any marketer’s toolbox.

Facebook is critical learning for digital marketers in and of itself; its flagship training programme, Facebook Blueprint, is free and covers courses in areas such as community advertising, analytics, strategy, and media buying, among others. The advertising programme will teach you how to manage ads on Facebook and other Facebook-owned apps like Instagram and Messenger.

It’s worth noting that while the courses are free, the certifications are not. These certification fees are tier-priced, which means they may be less expensive in some countries than in others; you’ll find out how much you’ll have to pay when you register for the exam.

The Facebook Blueprint course covers a broader range of technical topics than the Coursera Facebook course, which focuses on in-depth social media and community management.

Social Media Administration

Monitoring and analyzing social media is a vital part of any social media strategy, and no communication strategy is complete without knowing what your customers are saying. Search for keywords and brand mentions – even if there isn’t a hashtag – to see what customers are saying about your company and engage with them.

Hootsuite and Meltwater have been developing solutions for a long time — initially free, but now paid – to enable small, medium, and even enterprise-level firms to automate their social media communications.

Scheduling and automating your social media efforts is simple; instead, concentrate on learning about social listening and analytics. Futurelearn offers short courses, such as this one on social media analytics, that may be completed in a few hours per week. Buffer and Sproutsocial, both social media apps, teach you the fundamentals of likes, engagements, and follows.

Tools for Reporting

Campaign analysis and evaluation are an important part of any digital marketing plan. One of the most effective methods to communicate this is through data visualization tools that aid in the creation of your brand’s own narrative.

Together with your trusty Excel spreadsheets and chart features, Google’s Data Studio is the mainstay tool. Datacamp and LinkedIn Learning (formerly both offer excellent training classes on how to use Excel for various types of charts; you’ll also discover specific formatting techniques that will help you summarize key information across multiple pages or on a single sheet.

The Knight Center for Journalism in the Americas has a fantastic free resource on data storytelling. It’s designed for journalists as a data reporting enrichment tool, but it’s valuable for everyone.

Advanced users may be interested in StoryIQ, which bills itself as a data storytelling tool. Here you will find a number of courses that will give you a top-down view on huge dataset processing, the insights process, and data visualization approaches. There’s also Data Story Academy’s series of courses for mid and senior management that assist turning data insights into strategy.

User Experience On The Web Design

Web and mobile design and development necessitate a strong blend of artistic and technical talents, ranging from visual design to design software knowledge, as well as programming skills in HTML, CSS, and, preferably, Javascript.

However, web design is no longer simply about web design; you must also consider user experience (UX) and customer experience (CX). Your design efforts should be focused on optimizing for both of these factors.

Many platforms offer HTML, CSS, and Javascript programming courses, but you may be able to skip onto courses that teach you the fundamentals of website building software like Adobe Dreamweaver or Wix, or go on to content management systems like WordPress.

Consider investing time and effort as a marketer in learning about user experience (or UX design). Skillshare and Coursera both include a collection of basic web design and usability courses, such as this one.

Check out the UX Design Institute’s offers for industry-recognized courses in visual design, user research, and software basics. These classes can help you communicate effectively with a software development team.

Course Recommendations

Companies who invest in digital training want to expand their digital presence and e-commerce capabilities, thus digital marketing courses will continue to be in high demand.

Some of the next courses to look out for will be about social advertising platforms like TikTok, which is now rolling out its TikTok for Business programme in several countries. For B2C businesses and FMCGs, creating short format video content for advertising is nothing new, and it’s likely to be the next frontier for mass-market products. As a result, the format and targeting will be critical.

Spotify, which includes streaming ad insertions in its goods and which paying customers can hear in Spotify’s podcast area, is another platform to keep an eye on and eventually learn about. This is also true for WhatsApp, Facebook’s fourth most popular app.

However, if you’re still on the fence about which Digital Marketing course to take, there are a plethora of free materials available online. We also conduct free monthly webinars through our Stridec to keep you up to date on the latest digital developments.

Continue to read our blog for free materials on a variety of digital marketing topics, including SEO, PPC, content marketing, social media, and e-mail marketing.

You can also subscribe to our regular newsletter updates by going to Stridec’s Blog site, or you can follow us on Facebook or LinkedIn to stay up to speed on our content changes.