Digital Marketing Strategy for SEO

Search Engine Optimization (SEO) is an important aspect of any digital marketing plan for bringing clients to your business via online channels. It’s a requirement of effective marketing.

What is Search Engine Optimization?

SEO is a set of tools and best practises that help your website rank higher in search engine results, resulting in increased visitors and, potentially, more sales.

Although SEO used to just simply adding keywords to your website for search engines to find, SEO in 2018 is significantly more complicated and encompasses a far broader range of factors.

For small businesses, SEO is becoming a full-time job, and many are turning to website design and marketing experts like Stridec for help.

How to create an SEO strategy

Forget what you think you know about SEO and consider it a constantly changing field. Standards come and go in the blink of an eye as user behaviour and search engine capabilities evolve over time.

Assuming you can avoid SEO and just “fly it” with your digital marketing plan may prevent you from attaining your maximum business potential.

Not only is the web marketing industry changing; your company’s industry is changing as well.

So you can’t just “set it and forget it” when it comes to SEO. 

8 key elements to consider when planning out your SEO strategy:

#1: Who is in your target market?

Today’s SEO is about attracting high-value visitors who are interested in what you have to offer, rather than simply grabbing as much traffic as you possibly can.

What is it that your target market is looking for in terms of demographics? What method do they use to conduct web searches? What city do they reside in?

The greater the specificity of your responses, the more valuable your SEO investments will be. To begin your investigation, Google Analytics is a great place to start!

#2: Most people search on mobile devices

You don’t need statistics to tell you that the online mobile market has exploded in recent years, surpassing desktops for the first time several years ago. If you want your website to appear high in search engine results pages, it is critical that it is optimised for mobile devices. If you’re not sure how well your website performs on mobile devices, you can use Google’s Mobile-Friendly Test to find out.

#3: Search engines are expanding

Do you automatically assume that when someone mentions search engines, they’re referring to Google’s search engine? Google has gained such a significant share of the market that the term “Googling” has become a verb. However, alternative search engines, such as Microsoft’s Bing, account for a significant portion of all search activity.

Try searching for your website on Google alternatives to see how you fare against the competition. Improved social media engagement and the addition of meta tags may be all that is required to move you up a couple of positions on Bing.

#4: What’s your audience searching for?

It was only a few years ago that the average user didn’t put their faith in search engines to understand conversational queries. They were using clumsy search terms such as “flower delivery new york” in their searches. People are more comfortable typing in things like “who delivers roses near me?” or “who delivers roses near me.”

Generally speaking, changes in searcher habits are subtle, but they will have an impact on which keywords will be most valuable for your site. Instead of concentrating on keywords that drive more traffic, concentrate on keywords that drive conversions, revenue, and profits.

#5: Simple navigation reigns and quality content is king

A user-friendly website that contains interesting and easy-to-find information is what will increase your website’s visitor count. Each page must be built around keyword themes and contain unique content in order for search engines to easily index your site and give you a higher ranking.

It is best to encourage positive behaviours from site visitors in order to achieve higher rankings; therefore, keep the content natural and focused; avoid jargon and keyword stuffing to prevent users from leaving the site unhappy and harming its ranking.

#6: Links to your site are extremely valuable

When another website links to yours, search engines consider this to be an indication that your site contains valuable content, according to the search engine industry. Getting dozens of links from low-quality websites used to be all that was required to improve your search engine ranking. When it comes to today’s web, the value of a link to your website is determined by the quality of the website that is linking to you. Just a few links to your company from high-traffic websites can make a significant difference in your search engine ranking!

If you require assistance with both link building and local SEO, we recommend that you look into our Link Building and Google My Business management services.

#7: Social media has a pivotal role

In conclusion, social media is an evolving platform that has evolved from being a basic communication platform to becoming a highly profitable marketing channel in recent years. Many users begin their searches on social media and eventually find their way to a company’s website.. Sharing up-to-date, engaging, and personalised content will attract more people to your profile and, eventually, to your website, because it will be more visible.

#8: Set and track your SEO goals

It is essential to keep track of your search engine ranking in order to achieve better results.

Begin by keeping track of the most important website metrics in order to establish a baseline for your overall performance. Make minor changes to your website’s content and see if you notice an increase in site traffic or search engine rankings.

Avoid making a number of unrelated changes at the same time so that you can always tell which changes were responsible for the improvement in performance.

Through our Marketing Blueprint service, you can create your own custom digital marketing and SEO strategy.

Final Thoughts

We’ve talked about some of the most important Stridec strategy. Furthermore, there are a variety of marketing strategies that can have an indirect impact on how your site ranks, such as Pay Per Click advertising and email marketing, that can be implemented.

Consequently, it is not feasible to approach each campaign on an individual basis any longer. The most successful brands integrate all of their campaigns to ensure that there is always something new to encourage their leads to take the next step toward becoming a paying customer.