Digital Marketing


Digital marketing strategists frequently emphasize the need of having a personalized marketing plan that is tailored to each company’s specific needs. Targeting for local audiences, which gave rise to local SEO years ago, is an earlier and more general example of this, but today’s adaptations are more precise and industry-specific.

Creating a personalized digital marketing plan for restaurants is an excellent example to look at here – and the topic of this blog. 84 percent of restaurants will spend the same or more on advertising this year, according to Toast, a restaurant POS vendor. How granular do you have to get when it comes to personalizing marketing approaches in such a competitive market?

Should your restaurant’s digital marketing approach be affected by whether you’re a fine dining or casual dining establishment?

Yes, Website Development Is Important.

Let’s take a look at the various parts that will be included in your digital marketing strategy and see how relevant your restaurant is in each one. The first step is to create and optimize a website.

The elements of fine dining restaurant websites differ from those of casual dining restaurants. Both businesses will want basic information about each other, such as an overview of what type of restaurant they are, what they serve, and perhaps even an online menu for guests to explore while making their decisions. However, the distinction between the two will become apparent once you begin developing the user interface.

Fine dining restaurants will almost always require a reservation platform as well as a contact form to handle any inquiries they may receive from potential clients. This is simple: you can easily collect client information using the same technology you use to collect leads online, and then compile the data into a database that restaurant workers can access onsite when checking bookings.

Casual dining restaurants, on the other hand, will have a more ecommerce-like interface, with crucial features such as online ordering, checkout, and delivery. You’ll need to build a safe ecommerce platform that easily interfaces with the restaurant’s own ordering and takeaway system while keeping your customers’ data safe. In this scenario, your strategy will be influenced by the type of restaurant you own.

Website design costs vary depending on the type of restaurant you own, but it’s worth it to invest in a great-looking website.

Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media (SMM): It’s Important, But…

When it comes to SEO, SEM, and social media tactics, the differences between the two are only relevant to the extent that you must customise your content to your target audience and adjust your strategy based on your desired result. This is one of those instances where content reigns supreme: your strategy will be determined by your brand rules as well as your target audience. This is especially true on social media, where the majority of customers interact with restaurant content.

According to TrackMaven, the largest audience for restaurant brands is on Facebook, while the highest engagement for restaurant brands is on Instagram. Both quick food and full-service restaurants fall under this category. It makes no difference what type of restaurant you have in this scenario; you must modify your content to fit these platforms. For Facebook, this entails promoting your page to customers in order to collect reviews, posting text and multimedia about your restaurant, and working to improve your rating; for Instagram, it entails creating high-quality images of your restaurant and food selections in order to entice your followers.

McDonald’s Philippines, for example, uses Facebook as a main medium for brand promotion and customer involvement.

RestaurantReviews Are Crucial For Everyone

Having listings on restaurant review sites like Zomato is one way to target the local market. In this situation, the sort of restaurant business you have has less of an impact on your marketing approach than your persistence in pushing your clients to leave a review. You don’t have complete control over this aspect of your digital marketing approach, but you may funnel your audience by promoting the listings on social media, your website, and in your restaurant with posters and fliers.

What role do reviews play in your restaurant’s marketing strategy? It is an essential component of your digital marketing, according to Bright Local. Consumers read restaurant reviews more than any other industry, according to their data, and 84 percent of consumers say they trust internet evaluations as much as word-of-mouth recommendations.

The Most Important Takeaway

What this means is that, while the type of restaurant you own may play a part in your digital marketing approach, it isn’t everything. This is why you must know where to invest your money and set aside sufficient funds for your digital marketing activities. You’ve probably heard it before, but customising your content to your audience and offering high-quality material are still the most important factors. Maintaining your reputation through internet reviews, on the other hand, is a surefire way to attract new customers.

Do you want to know if your digital marketing strategy is on track? Contact us immediately — we’d be happy to assist you in getting started.