Creating a website needs a great deal of imagination. However, strategic planning is essential for maintaining its popularity and utility. A crucial component of that planning process is figuring out how to acquire a top search engine ranking. If you invest a lot of time into developing your website, you want it to be one that gets a lot of traffic, or else your efforts will be for naught. Fortunately, we’re here to assist you in improving the SEO performance of your website.
Pay attention to the content you deliver
There’s a reason why you have a website. Make sure that all of the material on your website is always serving this objective. This is critical to avoid disappointing your visitors. However, arrange your content in such a way that it helps you attract a larger audience. Make sure your content is appealing to the majority of people. If your website is a Q&A site, for example, make sure that the questions asked are organised by subject (astronomy, technology, entertainment, etc.) so that individuals with a variety of interests can find their way around it and their demands are met.
Aside from relevancy, timeliness is another aspect that improves the quality of your material. Keep all of your content up to date so that visitors know they can trust your website for information.
Keywords are a lifesaver when it comes to SEO! To make this work, you’d have to put yourself in the shoes of the user and consider what phrases you’d use to search for anything. It’s also a good idea to focus it down to a more particular level. Use the phrase “Buy women’s apparel” instead of “Women’s clothing.” After you’ve chosen a strong set of keywords, make an effort to incorporate them all in the page title and meta description.
Keep in mind that in order to avoid being labelled as spam, it’s critical to make keywords as relevant as feasible. Another thing to remember is not to sprinkle key terms throughout your page’s content on deliberately. You can avoid keyword stuffing and, as a result, getting your page deleted from Google this way.
Adding alt tags to your website’s photographs and videos is another way to improve your chances of being noticed quickly. Images are difficult for search engines to understand in general. However, including graphics on your website improves its human appeal. Alt tags provide a solution to this problem. When your image or video has a properly formed alt tag, search engine crawlers will notice the presence of images and videos, saving your ranking.
Alt tags can also be used to make your website compatible with text-only browsers.
Improve site speed
I noted in my last blog post on increasing your WordPress speed that Google now considers site speed when determining rankings. Use a tool like GTmetrix or Pingdom to check your website’s load speed and try to keep it under 2 seconds. Read my previous article for more information on how to improve the speed of your website.
Unless you’ve been living under a rock, you’re probably aware of how much mobile phones have influenced our lives. Mobile devices are increasingly being utilised to browse websites. As a result, it is evident that making your website mobile-friendly is a critical aspect in achieving a higher position.
Avoid duplicate content
Make certain that all of the content on your website is original to you. Otherwise, this will be a complete SEO disaster. Always strive to develop your own thoughts and writing styles.
- Find out if your website has duplicate content using tools like CopyScape and SiteLiner.
So there you have it. These are just a few of the numerous techniques to boost your SEO. With these tactics, you’ll find that your website is being seen by an increasing number of people every day. Good luck with your SEO efforts, and please don’t hesitate to contact us if you have any questions, recommendations, or general comments.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.