During the Coronavirus Pandemic, there are four ways to develop a solid SEO strategy.

 

COVID-19 is, understandably, fraught with uncertainty. This is especially true in light of the global economic downturn caused by the pandemic. However, in order to maintain engagement and have a solid and meaningful online presence, it is still necessary to implement a strong SEO programme. Here are four suggestions from the experts, a premier provider of SEO services San Diego businesses rely on for integrity and unrivalled professionalism.

1. Shift to Positive, Comforting Content

For many businesses impacted by COVID-19 in some way, now is not the time to focus on overly “salesy” content. Instead, you can create content that fosters trust. Many top brands are already doing this by emphasising positive aspects such as community support and general content comfort.

2. Pay Attention to Your Online Presence

Because of changes in search behaviour and the ease with which businesses can be accessed, information presented online can quickly become outdated or inaccurate. Take a moment to evaluate your online presence by:

• Updating business hours and other Google My Business page details

• Adjusting schema

• Tapping into search data to track search behavior and audience intent

3. Adjust Your Content & Campaigns

Examine all of your pre–COVID-19 content and digital campaigns. Any campaigns that are no longer appropriate should be halted. For example, KFC halted its “finger lickin’ good” campaign. Right now, focus on demonstrating empathy and understanding customer concerns with content.

4. Boost Your Website Security

This is relevant to SEO because Google considers a site’s security to some extent when determining rankings. It’s also important to be cautious about security now, because more bad actors are taking advantage of the increase in online traffic caused by more people staying at home. When it comes to security, make sure to:

• Keep an eye on your log files for crawl errors.

• Implement security properly on your site, especially if visitors can complete transactions in this manner. Update the apps and plugins that you normally use.

It can also help your SEO strategy by allowing you to see where your traffic is coming from right now. Desktop use is increasing as more people stay at home. This does not mean that you should abandon your mobile efforts, but it can be beneficial to ensure that your content is accessible on all screens in order to provide a good user experience for both desktop and mobile users.