Facebook As A Marketing Strategy: Everything You Need To Know

First and foremost, What Is Facebook Marketing, Exactly?

Facebook marketing is based on the use of traditional and digital marketing ideas and methods to reach an audience through the world’s most popular social media site, Facebook. Entrepreneurs, marketers, and business owners can use Facebook for Business to find new clients, create lasting relationships with them, and make meaningful relationships among an ocean of people—2.89 billion active users each month, to be exact—through Facebook for Business.

Learning how to find a market for their company or sector and achieving their objectives.

Using a variety of mediums to tell their message and a variety of tools that enable creative and data-driven flexibility to find the best answer for their advertising needs.

Finally, using social media platforms like Facebook as a type of digital marketing for eCommerce firms and brands looking to break into the online market can help your brand find success.

Are you curious to learn more? For more information, read on or contact one of our Facebook marketing specialists today.

What Is Facebook Marketing and How Does It Work?

As previously said, Facebook marketing may be approached in a variety of ways due to its roots in traditional and marketing tactics.

A typical marketer for a real estate company, for example, could be more tempted to use their Facebook Business Page as a portfolio exhibiting their properties or a customer service hotline to manage queries and organise appointments, as a broker might. In theory, their Facebook Page serves as a supplement.

The Facebook Business Page, on the other hand, will be more useful to a digital marketer. It can be used as a starting point for developing an inbound Facebook marketing plan. A business may better identify their target demographic and supply these consumers with the solutions they’re looking for simply by being visible and accessible online through a Facebook Page.

A Business Page can be more than just an online presence activation project for a brand. It can help a company: Increase brand recognition Allow sales and customer care staff to engage with prospective customers

Allow advertisers to create and deliver user-friendly content.

Find out how much demand there is for their products and or services.

Customers should be able to form genuine relationships with them.

To make diverse methods work, Facebook marketing is essentially based on three tools:

Facebook Business Pages give your company the digital real estate on which to build its home, allowing you to welcome customers into your online store, interact with your brand, and learn more about your company.

Facebook Ads enable you to proactively reach out to new customers among the billions of Facebook users who may be unaware of your brand’s products and services.

You may engage audiences by sharing your vision through films that show your audience what you see in your business. Facebook Video Ads provide you a platform to inspire people in new ways and through a number of possibilities, from choosing video formats to a variety of ad types.

Facebook Marketing’s Benefits and Drawbacks

If your company isn’t on Facebook, you’re most certainly missing out on a huge chance for growth. That is not an exaggeration. With 1.9 billion daily active users, Facebook provides a platform for your business to reach an audience that would otherwise be out of reach. A brand can tap into the billions of Facebook users, create an experience or provide value to customers, and achieve its business goals by implementing the correct marketing methods.

Given that the average Facebook user spends an hour every day on the platform, marketers understand that timing is crucial. When your audience is online, take advantage of the chances.

Here are five Facebook marketing advantages you can use to maximise every second as your target audience looks through their newsfeeds:

Targeted Audiences

Increase the number of visitors to your website

A Variety of Ad Formats

Effective Customer Service

Audience Targeting Positive Social Signal

With Facebook Ads, you can target your ads to the ideal buyer—your target population. With features that allow you to tailor your audiences based on certain qualities and demographics such as income level, educational attainment, life experiences and events, occupation, and relationship status, to name a few. Their likes and activities can also be used to target certain audiences.

It’s vital to remember that the more individualised Facebook users’ accounts and profiles are, the more targeted these advertising can be, allowing businesses to form more meaningful relationships with their customers.

Another technique to narrow down an audience is to use devices. And, thanks to the various parameters that a marketer can choose from, segmenting an audience based on the buyer’s journey is possible, allowing for more exact audience targeting.

Facebook Ads makes it much easier to reach your target audience once you know who they are.

Increase the number of visitors to your website

Facebook marketing can also assist your website receive more referral visitors. If you want to employ social media marketing to improve website traffic as part of your campaign strategy, Facebook marketing can help. With increasing visits coming from Facebook users, your business can only drive more potential for high-quality leads with effective ads with a compelling call-to-action (CTA) to visit your site.

Here’s a piece of advice: Install the Facebook Pixel to track and measure data flowing from Facebook to your company’s website!

A Variety Of Ad Formats

Businesses with a penchant for storytelling may shine with Facebook Video Ads, and brands can uncover chances with a wide range of alternatives in text and rich media forms. Whether you utilise carousel advertising to display a product catalogue or a short movie to tell a storey, the possibilities for being creative and unique are only limited by your imagination.

Effective Customer Service

Many Facebook users like the ease with which they can contact brands and businesses via Facebook Business Pages.

Choosing to engage a dedicated chat support person or automate a Facebook Messenger chatbot can bring distinct advantages, such as a more human voice for the former and constant efficiency for the latter. When an automated communication scenario deviates from the script, a human chat support team can always intervene, depending on the situation.

Affirmative Social Signal (Affirmative Social Signal) (Affirmative Social Signal)

While having a verified Facebook Business Page does not have a direct impact on your website’s SEO, it does serve as a good social signal that influences your online visibility. This aids in the development of your brand’s authority and online reputation, as well as informing search engines that your company is legitimate (via affirmative social media activity). The Platform can only go as far as the number of people who use it.

The only true disadvantage of Facebook marketing is that it is limited by its size—your brand or business can only reach those who are on Facebook.

However, if your target demographic isn’t on Facebook, it’s unlikely that your company will benefit from Facebook marketing. Even if that were the case, a Facebook Business Page can serve as confirmation of your company’s existence, and at worst, it will only receive limited activity.

With roughly 3 billion active Facebook users expected by 2021, any business owner’s first question should be, “How can your business not be on Facebook?”

The platform’s true strength comes in its user base. Facebook And Social Media In The Philippines

The Philippines is renowned as the “Social Media Capital of the World” because of its high usage time on social media platforms such as Facebook, Instagram, and Twitter, among others, with the typical user spending about four hours per day on these sites.

In fact, the Philippines ranked #1 in the world for both social media and internet usage as of 2021, demonstrating the importance of Facebook in marketing. Given the impact of the internet on many Filipinos’ everyday lives, any local company should be present on at least one of the most prominent social media platforms in order to achieve its objectives. Because of its widespread use, Facebook is an obvious choice for most companies and businesses.

Bernard explores how social media platforms, such as Facebook, continue to become increasingly larger and influence the online behaviours of many Filipinos in this blog, Social Media Best Practices for the Philippines 2021. He dissects the four essential factors that go beyond the headline facts as a marketer with decades of expertise in the industry:

Be aware of your target market.

Authenticity entails a humanised approach.

Make use of the “lookalike” feature.

remarket in all places Recognize your target market.

Because it’s no secret that many Filipinos “live online,” it’s vital for any marketer who wants to engage in social media marketing to know the answers to the following questions:

For whom are you generating the most value?

Who are the people whom your competitors aren’t talking to?

What are the most popular social media channels among your target audiences?

Are these the best social media channels for your business?

How do you deal with all of the information you’ve been given?

If it makes any sense, today’s audience is not the same as yesterday’s audience, which means that behaviours change. Understanding your target demographic will help you find your brand’s specialty. The term “authentic” refers to a person who has been humanised.

It’s all about being relatable to your audience when it comes to authentic branding material. While the Philippines is a celebrity-driven market, there is a particular demand for celebrity endorsers in certain areas, such as hero content. However, having celebrities as endorsers isn’t always the ideal method to reach out to a target demographic, especially if a company can’t afford A-listers.

Imagery and messaging that immerses your audience in the storey and allows them to visualise themselves using your product are used in effective and targeted marketing. Rather than showing the goods, glamorise an experience of it through the eyes of a typical Filipino.

Make use of The “Doppelgänger”

It is possible to create bespoke audience lists for Facebook Ads, allowing marketers to make the most of the platform by setting up ad packages and targeting Lookalike Audiences.

This necessitates gathering the relevant information and creating an audience database, which Facebook then uses to target your advertising to people who are similar to your best existing customers. Isn’t it cool?

It’s essentially the same as discovering clones of your most devoted and cherished clients, who may share identical pain points, experiences, and preferences. Reach out to a new audience that shares your former consumers’ behaviours, and they might respond in the same way.

Remarket Across the Board

There’s no excuse not to use remarketing, especially when it’s a cost-effective way to get your company closer to its objectives.

Remarketing is an advertising approach that uses platforms like the Google Display Network and Facebook to appeal to a person repeatedly.

Why shouldn’t you remarket on Facebook unless there’s a compelling reason not to, especially given the amount of time Filipinos spend on social media and the internet? For no good reason, limiting your remarketing strategy to a “either-or” circumstance reduces your brand’s potential for growth. What an Expert on Facebook Marketing Has to Say…

Berns, the Managing Partner of Stridec, a digital marketing firm and social media marketing agency, underlines Facebook’s recent advances, concluding how social Filipinos are as a demographic. And, as a marketer, you must make it a point to be where your target audience is.

Stay tuned for additional information on how to implement an effective Facebook marketing plan. What Is The Best Way To Market On Facebook?

The activation of a Facebook marketing campaign, like any other marketing approach, aims to achieve a range of objectives. These objectives can range from raising brand recognition to increasing qualified leads to enhancing conversion rates.

It’s also crucial to remember that a company’s goal isn’t always a sale; it could be anything as simple as a like, follow, subscription, download, or purchase. Achieving a goal is possible as long as there are tangible means to quantify it.

Understanding the Goals of Facebook Marketing

At its heart, the primary goal of Facebook marketing may be divided into three categories:


Brand recognition

Reach Consideration

Installs of Traffic Engagement Apps

Views on Video

Messages for Lead Generation

Conversione Conversions

The Inbound Facebook Marketing Methodology Catalog Sales Store Traffic

To truly know how to exploit these Facebook marketing campaign goals, you must first understand the buyer’s journey and sales funnel as a marketer.

The buyer’s journey assists you in creating a consistent experience for your target audience as they progress through the stages of their relationship with your company. Meanwhile, the sales funnel offers you detailed techniques for converting your audiences into leads and, ultimately, paying customers.

Understanding digital marketing segmentation is also required while using these marketing techniques. Knowing your audience, as previously mentioned, is one of the crucial components that can make or fail a marketing strategy. Segmenting your audience for digital marketing means categorising them into two groups: current and future customers. This allows an online marketing strategy to take use of the inbound methodology’s benefits on a social media platform like Facebook.

You may optimise how your Facebook ads budget is spent and handled once you’ve decided on your target demographic and set the required campaign goals. This is why AB testing advertising, gathering relevant data, reviewing the outcomes, and modifying plans as needed is another stage for effective Facebook online marketing, but more on that later…

Developing A Facebook Marketing Plan

Here’s a quick rundown of what you need to know about putting together a Facebook marketing strategy:

How to Create a Facebook Business Page

Increasing the visibility of your Facebook page

Creating a content calendar for social media

Making use of the various sorts of Facebook postings

Getting to Know Your Facebook Audience

What kind of buyer persona do you have?

Lead generation using Facebook marketing

Using Facebook analytics in your marketing strategy

As part of your internet marketing plan, Facebook Ads are a must-have.

Constructing Facebook Ads

Selecting the Most Effective Facebook Marketing Ad Formats

Setting up a Facebook Business Page  Measuring and optimising your Facebook Ad results

Because your Facebook Business Page is frequently at the centre of a Facebook marketing campaign, properly setting it up is critical to ensuring that your audience gets to know your business. For starters, your Business Page should allow Facebook users to learn about your products and services, as well as the store’s operating hours and, if it has a physical location, your business address.

To ensure that your Facebook Business Page provides a good experience for your audience, clients, followers, and fans, follow these steps:

Choose high-quality photographs for your profile and cover photos so that users can quickly recognise your brand.

Create descriptions and fill in the blanks on your page, especially in the “About” section. Remember that potential clients will navigate and search for fundamental information like your company name, address, and phone number (NAP).

Make a username and vanity URL that is simple to read, recognise, and remember. It’s worth noting that this username will be used by your company across multiple social media platforms, so it must be unique.

You may assign responsibilities and command accountability by creating page roles for certain members of your team. Diverse page responsibilities allow different functionality in operating the Facebook Business Page, allowing multiple people to manage the page without sharing the same account that created it.

Use a CTA on your page to direct users to take action right away. You can put a button below your cover photo and customise the call to action and its function. These actions could include things like “Contact Us,” “Send Message,” “Call Now,” and “Sign Up,” among others.

Customize page tabs to only display relevant navigational tabs, such as your posts, photographs, videos, and places, based on what your target audience is likely to want to see from your brand. This might assist you in determining possible courses for your audience to follow as they progress through the buyer’s journey.

Page verification, often known as the blue or grey emblem next to a profile’s name, ensures that a page is genuine. The blue badge denotes a public persona, media corporation, or brand, whereas the grey badge verifies the integrity of a company or organization’s profile. The verification badge isn’t required, but it does provide authority to the page, making it easier for users to trust it.

How To Get Facebook Likes And Followers When Promoting Your Facebook Page

Promoting your Facebook Business Page might be intimidating and overwhelming at first, but it is an essential step in growing an audience. A Facebook user liking your page is a positive action that indicates that they want to see your business in their newsfeeds, which means they want to be your captive audience. So, as a marketer, how do you go about increasing your brand’s likes and followers?

The first rule is that you should never purchase likes. It will not only cost you money, but it will also be counterproductive because many of these likes will not become paying clients in the end. Purchased likes may appear to increase your brand’s credibility, but they are frequently obtained through click farms, phoney profiles, and hijacked accounts. This can only be damaging in the long run, since no involvement – despite having a sizable following – will make your page appear inauthentic.

You should attempt to develop a community of likeminded people that share the same passion for your brand or business’ offers in order to market your Facebook Business Page and earn more likes and followers. The greatest strategies to naturally establish a following that is actually supportive of your business are to post regularly on your page, respond to messages immediately, and interact with user comments.

How to Make A Content Calendar For Social Media

A social media content calendar is a tool that can help you plan out your content strategy for the future. A content calendar, which is usually organised by month in a spreadsheet, allows you to manage your brand’s content strategy and stick to publishing schedules.

A content calendar keeps the entire process – from ideation to publication – seamless and structured when many marketing initiatives are operating at the same time. It’s a basic tool that can affect a brand’s path, and as a content roadmap, it can use the various types of Facebook postings to mix things up every now and again.

Using Facebook Posts Of Various Types

So, how can you properly engage your audience and develop a community? Use numerous forms of Facebook postings to reach out to your target demographic, such as:

  • Post a status or a text message
  • Post with a link
  • Posting a photograph or an image
  • Posting a video
  • Posting a Facebook Live video
  • Facebook Stories is a feature that allows you to share
  • Watch Party on Facebook
  • This post has been pinned.

Using these varied posts in a creative way, depending on your Facebook marketing strategy, can help you reach your target audience. This is where relevant material comes into play, which also necessitates a thorough understanding of your brand, as your Facebook postings will help to shape your brand identity.

Photos and photos, for example, can quickly attract a Facebook user’s interest as they navigate through their newsfeeds. A Facebook image post is known to generate more engagement than a basic text post, and it can even be more effective when combined with the correct captions.

Meanwhile, a pinned post sits at the top of your timeline, so save it for critical and high-impact posts like announcements, promos, and videos. Getting to Know Your Facebook Audience

It will be much easier to set your target audience with Facebook marketing if you have a buyer persona for each sort of consumer in the sales funnel. You may utilise the potential of the platform for audience building by applying the attributes of your buyer persona to your Facebook audience and targeting these consumers.

Through Facebook Ads Manager, you can access Audience Insights, Facebook’s robust analytics tool, which gives you access to a lot of information about your audience, including your competitors’. This can assist you in honing and developing your buyer persona. What Kind of Buyer Persona Do You Have?

As a marketer, you should be aware that, just like any other relationship, it is critical for your brand to communicate with your target audience. Knowing your buyer persona is one way to develop brand messaging, which is also important for content planning. After all, how can you understand your customers’ needs if you don’t know who they are?

Your buyer persona is a fictional character who portrays your ideal customer as they progress through the buyer’s journey, from awareness to consideration to conversion.

One of the many strategies included in Facebook marketing services is the creation of a buyer persona, which allows a marketer to craft and tailor content that speaks to and resonates with their ideal customer.

Using Facebook Marketing to Generate Leads

A lead is a member of your audience who is on the verge of becoming a customer, and you can use lead generation as a Facebook marketing goal to effectively pool the audiences with the highest conversion potential.

Here are some tactics you can use in a Facebook marketing campaign to generate leads:

Make use of engaging landing pages.

Post blogs that have a track record of generating leads.

Promote your services with videos.

Remind users of upcoming events or promotions by using Facebook Live.

Schedule Facebook Events for webinars, online sales, or discounts and sales.

Using Facebook Lead Ads allows your audience to interact directly with your offerings without leaving the platform, making lead generation much more convenient for both you and your potential customer.

Using Facebook Analytics In Your Marketing Strategy

Page Insights is one of Facebook’s many tools for marketers and business owners, and it provides detailed information on the performance of your Facebook Business Page. This includes information on your audience and the amount of engagement on your posts, allowing you to study the metrics that are relevant to your campaign goals.

You can use Page Insights to look up information on:

The number of likes you have and how they are trending (unlikes, organic, paid, and net likes)

The reach of your page based on organic and paid traffic

Views on your page

Information and statistics about your postings and interactions

Finally, gathering and analysing this information allows you to make adjustments and develop a Facebook marketing strategy that takes advantage of your leads. Once your brand has established an online reputation, the next stage should be to combine these insights with a data-driven approach to inbound technique.

Facebook Ads Should Be A Key Part Of Your Online Marketing Plan

To get through the verbiage, the most important aspects of Facebook Ads are:


Sets of Ads for Specific Audiences


Your campaign can aim for any of the following goals, depending on your Facebook marketing strategy: awareness, consideration, or conversion. And these objectives will include things like traffic, engagement, and views, among other things, that can be used as success indicators.

That said, after you’ve identified your internet marketing strategy’s key performance metrics, you’ll be able to better target people and offer more effective ad packages with well defined objectives.

How to Create Facebook Ads

If you don’t have any saved audiences for your ads, you can use demographic filters such as geography, language, age, and gender. Following that, you can choose from a variety of detailed targeting choices to help you narrow down your audience based on their interests and activities.

The following procedures, budgeting and scheduling, also demand careful study. As a marketer, you’re probably aware of how important these resources are in ensuring that your advertising efforts pay off. As a result, it is preferable to use a daily budget rather than a lifetime budget when determining your ad spend budget.

The daily budget only allows you to spend a certain amount of money on ads each day, so you won’t go over budget by accident. A lifetime budget, on the other hand, will spread your budget out as evenly as possible over a predetermined length of time. In either case, you’ll be able to create a schedule for when your Facebook Ads will run.

AB testing is a good way to find more advertising opportunities.

Selecting the Most Effective Facebook Marketing Ad Formats

You’ll need to know which advertising work best in order to reach your target demographic. The following are the various ad formats you can employ in your Facebook marketing campaign:

  • Advertisement with an image
  • Advertisement in video
  • Advertisement for a carousel
  • ad for collection
  • Advertisement for a slide show
  • ad for lead generating

Choosing which ad format to utilise will, once again, be influenced by your marketing plan. A carousel ad, for example, is appropriate for a newly released product line. Meanwhile, a collection ad can be utilised to highlight and promote the important features and benefits of any one product.

Using the correct ad type for your aims will improve your chances of success.

Measuring and optimising the performance of your Facebook Ads

After some time has passed since your ads have been running, you may track their performance using Facebook Ad Manager. Analyze the most recent data on ad performance and schedule reports across all of your Facebook marketing campaigns, which can be broken down by a variety of parameters.

As a marketer, this information can help you understand if you’re getting closer to your objectives or if there are any areas where you can improve. Is it the message of the caption? What is the CTA? Or is it possible that the image is off-putting?

It is worth noting that anything that can be quantifiably measured can be improved. This holds true for Facebook advertising as well.

Final Thoughts on Facebook Marketing Services As a Tool for Social Media Marketing

Facebook continues to be the platform where an online audience freely engages companies and seeks out businesses, with roughly 1.9 billion daily users.

Facebook marketing, using an inbound model, will take some time to get going, but it may be sped up with more aggressive manoeuvring and more awareness and engagement activities.

Your brand must translate your goods and services into relatable and authentic online experiences for your audience to achieve genuine success through social media marketing. Use the many sorts of Facebook posts and the various ad styles to express your offerings and provide value in a variety of ways.

Using inventive and innovative methods, capture your audience’s interest and keep them captivated to your material.

Facebook marketing allows brands and businesses to develop and grow in ways they could never have done if they had remained offline. Facebook offers businesses an alternative channel to build long-term relationships with their customers through its platform, tools, and insightful data analytics.

Find out what your target audiences want, what they enjoy, and what they don’t like, and then give them what they want.

To summarise, if your content is deemed irrelevant, you risk losing a follower or two, but are these the audiences you want to target? Ads, like television commercials, can be irritating, so there is value in content moderation as well. Utilize the data provided by Facebook marketing to deliver high-quality content and compelling ads that users will enjoy.

With Facebook marketing, you can make the most of your online audience and establish your brand the proper way through authenticity.

Please visit our blogs for additional information on digital marketing methods.

Please don’t hesitate to contact us if you have any questions!