Categories
SEO

Five Strategies For Retaining your SEO Ranking

The foundation of any internet business is generating a constant source of website visitors. It is impossible to convert visitors to prospects and committed, long-term clients if you do not have visitors to your website. When you establish yourself as an authority via the lens of Google, your visibility in search engine inquiries will grow.

But what happens when you’ve risen to the top of Google’s search results pages?

Ranking for specific keywords, contrary to popular opinion, is only half the battle. The fundamental fundamentals of SEO are continuously shifting, and marketers must keep up with the current trends.

Today, I’m going to discuss how you can keep ranking for the keywords for which you’ve worked so hard. These tactics will also protect you against any prospective algorithm modifications.

1. Update your site

This may seem obvious, yet it is one of the most typical errors in the internet marketing industry. As part of its ranking algorithm, Google considers both content quality and material freshness, so keeping your site up to date is an excellent method to preserve your position.

Text-only articles, for example, can potentially harm your search engine rankings. If you want to keep your keywords, you should update your material by incorporating a variety of videos and photos into your posts. This will improve your readers’ experience and encourage others to link to your site.

Take the effort to boost your brand’s visual attractiveness. Optimizing your site’s layout will lower bounce rates and boost the likelihood of your visitors engaging with your content.

2. Speed up your site

Site speed has long been a ranking factor in Google search, but many websites still take a long time to load – especially on mobile, where the bulk of searches now occur. Keep in mind that over two million blogs are published every day, so if your website isn’t loading quickly enough, your readers will most likely seek an alternate solution.

Google encourages webmasters to reduce their page load speed for mobile devices to less than one second, which is extremely quick. Even if you can’t get it so low, keep in mind that every second you save on page load time minimizes page abandonment.

Fortunately, you shouldn’t have to hire a computer specialist in your field to have your pages load faster. The following are three simple measures that will increase the speed of your website:

  • Change to a quicker, more dependable hosting service.
  • Turn on image compression for all photos on your website.
  • To boost download speeds, use a content delivery network (CDN).

If you’re still having problems with your loading speed, you can use a tool called Google PageSpeed Insights to help discover the precise issues that are slowing down your website’s load time and propose solutions. More information regarding Google’s page speed recommendations may be found here.

3. Expand your link building

One of the most typical errors made by marketers is focusing on the amount rather than the quality of their backlinks.

If you’ve already ranked for a specific keyword, there’s no need to develop a lot of backlinks to that page. Google can tell whether a website is gaining links at an unnatural rate. Building links too quickly can be interpreted as a red indicator, potentially resulting in your website being banned.

If you design the majority of your links to lead to a single article, your rankings may suffer. Google wants its customers to be able to find relevant and helpful content on your website.

If you want to keep your keyword rank, you should diversify your inbound links to all of your site’s pages. This method will diversify your backlink profile and boost your total website authority in the eyes of Google.

4. Outbound and internal links

Links within your site, as counterintuitive as they may appear, might be just as valuable as backlinks to your site. Sending outbound links to authoritative brands in your niche aids Google in determining your website’s relevance.

Always ensure that the web pages to which you link give relevant and valuable content to your readers. For example, if you’re in the outdoor survival skills niche, you probably shouldn’t link to the home page of Harvard University. Nonetheless. Although links are frequently regarded as valuable by SEOs, the content would be incongruent with a brand-oriented on survival and protection.

Internal linking, which occurs when you link to related items on your own website, is another effective approach for maintaining keyword ranks. Internal linking, when done correctly, will assist search engines in better understanding the importance and topical focus of each page. As an added advantage, efficient internal linking helps keep people on the site longer by making it easier for them to access extra site material.

Internal linking, like outbound links, should be used sparingly. Don’t go overboard by including a slew of connections to your existing article content.

5. Build your social media presence

It is unclear whether social media involvement is a ranking component in search, either directly or indirectly. Search engines, on the other hand, clearly see each major social networking site as an authoritative brand. Facebook, Twitter, and LinkedIn all have a high PageRank in Google.

Obtaining links from these networks will assist Google in determining your website’s relevance. The more people who like and share your work, the greater attention you’ll get from these social media platforms. As you continue to build quality backlinks, you may be able to enhance and maintain your ranks in the long run.

Here are a few easy strategies for increasing the visibility of your blog on social media:

  • Add social media sharing buttons to your article’s sidebar.
  • In your content, include specific calls to action (e.g., “If you liked this content, please share it by clicking this button here.”)
  • Provide your users with a free piece of content in exchange for a social media share.

Closing thoughts

Search engine optimization is a long-term procedure that does not produce immediate benefits. Typically, it takes a few months before you begin to see the results of your SEO efforts. Implementing the five tactics listed above will assist you in maintaining your authority long after you have ranked for a specific keyword.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.