A functional, well-conceptualized digital marketing plan is required for any organisation, whether it is a startup or an established one. That is self-evident.
Is your digital strategy, however, confined to your business? No, you’ll need one of your own.
Your personal brand is just as significant as your company’s. Customers want to know more about the person behind the brand; they want to interact with something other than a company. In a nutshell, they aim to make a connection with you.
What Should You Do First?
Let’s imagine you already have a website that ranks high enough for your clients to find it. What additional options do you have for expanding your web presence? One solution is to use social media.
When you combine social media with your digital marketing plan, you have more opportunity to communicate with customers right away. Because of the reach and engagement you can obtain not only for your business, but also for your personal brand, email marketing experts encourage it.
So, if you haven’t updated your social media pages in a long time, now is the time to do so. To begin, you must:
Tweeting and posting
Post about your work in the sector and how you go about doing it. If you’ve been asked to speak on a panel, for example, update your status or tweet about the conference or convention you’ll be attending, what you’ll be doing, and who you’ll be with. Inquire whether any of your followers will be attending the event. Encourage them to engage with you and ask questions about the industry and your company if they are.
Another option is to demonstrate that you’re current with industry trends. Here’s an illustration:
Customers will regard you as an expert and desire to do business with you if they see how much you contribute to the industry and how well you’ve established yourself in it and among your peers.
One method to garner attention to your personal brand is to post about a conference or convention you’ll be attending as a listener. It demonstrates that you value lifelong learning, upgrading your craft, and keeping up with what’s fresh and effective in your chosen industry. It emphasises the fact that you are not lagging behind your competition and that you are learning abilities that you will eventually employ to their advantage.
It also conveys the impression that you are constantly developing, even if you are the best in your field. After all, “Anyone who quits learning, whether at twenty or eighty,” as Henry Ford put it, “is old.” “Anyone who continues to learn stays young.”
Re-post or re-tweet industry news as well as internal company events, such as the company’s anniversary or corporate social gatherings.
Adding Photographs and Videos
You shouldn’t be afraid to submit images and videos from conferences and conventions you’ve attended, whether as a speaker or as a member of the audience, because they serve as documentation of all your brand activities.
Post photos and videos showcasing how you keep current in your business, what’s going on inside your firm, or how important work-life balance is to your company. Photos from workplace outings and celebrations can be shared. These tell them who you and your employees are, how much you care about their well-being, and what your company is like outside of the workplace.
Upload images and videos of what’s going on within your firm, as well as videos regarding topics on which you have an opinion and want to share it with your audience. Repost videos from other industry experts so that your followers and consumers are aware of what’s going on in the world outside of your expertise. Be honest and forthright about what you know and what you want your consumers to know.
But, before you share those photographs and videos, make sure they’re ones you’re comfortable sharing and that will help you connect with your target audience.
There’s nothing wrong with being a “mini-celebrity” every now and then. Promoting yourself is a great approach to humanize your brand and bring it closer to your customers.
Are you ready to become more social? We’ll assist you in getting started.