Categories
SEO

Google analytics Organic search traffic

As your internet business expands, it becomes clear how vital content marketing is. Even if you are the one working on your company’s strategy or employ an agency to assist you, one thing is certain: you must be aware of the complete range of content marketing services that your company requires.

Before you think you don’t need to worry about this since you’ll hire a specialised digital agency to handle it all, consider the following scenario: You get a wonderful offer for a freelancer or an agency, and they say they’ll handle everything content-related for you. That seems appealing, but how can you hire them if you don’t know what you expect from them? You’ll be able to set expectations, measure the efforts of the company you hired, and better grasp the results once you know what a comprehensive list of content marketing services looks like.

Content Marketing Strategy

What motivates you to generate content? Who is it for? Why will your content be different from what is now available?

If you’ve been keeping up with the latest trends, you’ve probably noticed a slew of articles about content marketing and how it’s forever changing the SEO game.

It appears that Google is dead focused on serving visitors sites with the most relevant material to their search, and the trend of developing excellent content to be more relevant to your target audience appears to be more of a necessity than a game played only by the cool kids.

More and more SEO specialists are jumping on board, and it is no longer just a fad or a strategy to resurrect the so-called “dead SEO.”

Once you’ve answered the “why” question, you can go on to the next phase in any content marketing strategy: keyword research. You don’t want to write simply for the purpose of writing, do you?

You want to develop high-quality content that will reach your target audience. However, in order to do so, you must first choose which themes to address and which keywords you can write content for. So, have a look at the following procedures, which serve as the foundation for all other content marketing services.

Use Keyword Research Tools

Finding keywords shouldn’t be difficult, but it’s also not easy. A keyword research tool is no more a fleeting fad in the present SEO scene; it is an absolute need.

The Keyword Tool and Content Optimizer are fantastic resources in this regard. It’s like having a close friend you can call in the middle of the night to help you get out of difficulty. You can get fresh topic ideas and keywords that are similar to the ones you are looking for.

You’ll be able to get a sense of how difficult it is to rank for those specific keywords. It also displays you how relevant other keywords are in comparison to the ones you’re currently using.

When conducting market research, it is preferable if the keywords you are attempting to rank for have a large search volume and a low difficulty. A high search volume indicates that the keyword is popular and that many people are entering it into their browsers. Low content and link difficulty indicates that it is very simple to rank for that keyword without a large number of links or highly competitive material. Combining these three variables will yield profitable, easy-to-rank phrases.

A content marketing strategy entails more than just creating content. This last one is more concerned with content generation, which we will discuss later.

Why should any analysis begin with keyword research?

Because you can’t possibly know your genuine SEO competition if you don’t know the terms you want to target.

This stage will also decide the level of difficulty at which you want to run the analysis.

Assume we’re doing internet marketing in the shoe industry and want to create a web store. We can begin targeting very high search volume keywords or lower search volume terms, depending on our budget. Maintain realism.

The key to ranking is to avoid forcing it. When everyone is vying for the same phrases, there isn’t much room for long-term growth. This is where you may enhance and identify keywords that are semantically connected to your niche but are not always utilised by your competition. ​

Check the Top-of-mind Keywords

Top-of-mind keywords are phrases that come to mind immediately when you think about a specialty. It’s similar to a brainstorming session. They are also known as seed keywords.

You may get real-time ideas by using the Google search engine. Simply enter your keywords into Google and new ideas will display directly beneath the search field. In this scenario, a very competitive term might be “purchase shoes online.”

Buyer’s keywords or transactional keywords are phrases that contain the term “purchase.” They are usually the most competitive, since we can see from the word that people are already planning to purchase the product. Ranking for those keywords virtually ensures that some sales will be made. Big players flock to places where sales are guaranteed.

A low-competition keyword may be “excellent shoes for…”

More specific phrases are less competitive. One reason could be that they are untapped, which means that few people have discovered them. Longtail keywords are what they’re called. Review and comparison sites frequently attempt to rank here. People are still willing to buy, but for the time being, they may be looking to compare products or get ideas.

Look for Seed Keywords to the Keyword Explorer or Google Keyword Planner to Get New Ideas

To build a list of keywords, use the seed keywords you obtained in the previous step.

You can go old school and use Google Keyword Planner, but data is limited if you do not have a paying PPC management account.

You can experiment with numerous keywords here, export the data as CSV, sort the keywords, and add some to your list.

The Keyword Tool can provide you with a plethora of keyword opportunities. It functions similarly to a content marketing agency, working on the majority of your marketing strategy, pieces of content…you get the point, your entire marketing effort in general.

You may use Google to find out what questions people are looking for answers to. You may narrow down the keyword suggestions by volume, relevancy, and other factors to uncover the finest keyword chances for you.

Prioritize the Keywords You Want to Rank For

The most difficult phase is now.

Which of those terms are you likely to rank high in Google searches for?

After you’ve decided on a list of keywords to target, you must consider two factors:

Content Performance and Domain Performance are two terms that are used interchangeably.

You can use the Content Optimizer Tool’s Ranking Analysis section. Consider the keyword discussed in this article: content marketing services.

A variety of critical metrics are conveniently accessible with a single click:

  • How many links would be required for this article to be competitive?
  • What is the monthly search volume for this keyword, and how is it trending?
  • Who is in the top ten, and what does their content look like?
  • How old/new is the content that is already ranking?
  • What key terms did my rival utilise in their content?

While we have control over Content Performance and will increase it in a future stage, we don’t have as much control over backlinks.

As a result, you want to identify websites that have as few referring domains as feasible in comparison to your site (which you can check with the Site Explorer).

Of course, a lower content score and/or word count are also strong indicators that it will be easier to develop new material or improve old content.

Select Top Keywords Based on Relevancy and Search Volume

For the sake of this analysis, we’ll limit ourselves to the terms “buy shoes online” and “best shoes for.” One is broader than the other, but both are appealing in terms of relevancy and search volume. Assume we start at the bottom (narrower keywords), but leave opportunity for future expansion (broader keywords).

We can see from these two keywords that the broader ones tend to return root domains as results, whilst the narrower ones return website pages. This is an excellent idea of what our homepage should target, as well as what pages should target.

The final list should include keywords related to your overall niche as well as any current or potential (future) sub-niches. You can separate them into different sheets. This will make it easy to choose top competitors from multiple sub-niches. The more keywords you’re willing to examine, the more you’ll comprehend what you’re up against in the long run.

You can quickly determine the keyword for which you are already ranking using Google Search Console. (The screenshot below was taken in June 2020.)

Can you make any changes to the existing content? Or should you look for new keywords? These are the questions you should ask yourself when developing an SEO content marketing plan.

Content Creation

No need to worry; in comparison to the preceding section, content development will be a piece of cake among the content marketing services list.

To begin, keep in mind that it is always better to optimise landing pages for a single main keyword and a single search intent per page.

You can sometimes combine very similar keywords, but try to adhere to one main phrase and one search intent as much as possible. You may learn more about search intent by clicking here.

Writing material regarding frequently asked issues in your sector, or case studies, is a terrific approach to accomplish this.

For example, this article regarding whether or not meta descriptions affect SEO has been referred to several times by other SEO bloggers in order to make a short point without going into too much depth.

While you’re at it, make sure to:

  • Use catchy titles, headlines, and descriptions.
  • Optimize your headlines for SEO while also keeping them catchy for social media.
  • Set separate names for SEO and Social Media using the Open Graph attribute.

Longform content outperforms shortform material in organic search results. However, consider the type of material your competition has. Is it long, or is it short? What kind of content does Google serve on its first page for the type of content you want to rank for?

We may spend a lot of time arguing it, or we can use a programme that will assist us in writing that specific form of material. Because time is so valuable these days, I’ll go with the second choice.

Open the Content Assistant area of content optimizer and press the Start Optimizing button.

Once you’ve done that, you’ll find everything you need there:

  • the keywords you should incorporate into your text
  • the content score you should strive for
  • ideas for keywords to utilise in your content
  • the focus keywords that may aid in the rating of your content
  • To avoid keyword stuffing, you should employ the terms sparingly.

Basically, you’ll have all the materials you need to create content that is both relevant to your users and SEO friendly.

When people look for something, you can bet they’re interested in it. That is why SEM has a high conversion rate and consumers take the time to read in-depth content.

Whatever tools you use, remember that the finest tool you have at your disposal is your own expertise.

I understand that creating original content on a regular basis may be difficult. Furthermore, optimised content. Writing with SEO in mind is never easy, whether you’re a marketing specialist looking to increase brand awareness, an account manager, or a search engine optimization. There are no flawless marketing strategies that will produce instant results. And copywriting entails other marketing charges, such as video content creation, website design, content promotion, and so on. However, when you create your monthly reporting, you will look at the return on investment and discover that your marketing efforts did pay off. That monthly content and those company goals you’re struggling with, as well as those SEO audits, all produce excellent outcomes.

Content Distribution

The journey should not end when the article is published. On the contrary, you should continue with your content promotion efforts. You must recognise that content dissemination is not a one-time event or approach. It comprises a slew of distinct approaches that you must employ in order to achieve greater results.

We’ve all had that experience where we’ve poured our hearts into a post and it’s gleaming, with meticulous research and pertinent images, but no one reads it.

Then you start to wonder what went wrong. What in God’s name happened? Or, more specifically, why did it happen to you? And the list of questions might go on.

But there’s one thing you didn’t notice. This “something” might be content distribution and amplification.

Content distribution is an effective way to reach a larger audience.

You can think of the distribution process as a means to amplify the signals in your post. And here are some methods via which to do so:

Link Building

If in the past, traditional methods of link building meant meaninglessly spreading out throughout the internet without regard for relevance and essence, using web directories, blogrolls, keyword stuffing, and other tools, we now need to consider our target audience.

It’s a terrible reality, but obtaining links through content marketing will inevitably become more difficult.

However, difficult does not imply impossible. Use blog articles, videos, infographics, eBooks, and other similar content. Make valuable resources that will earn you links.

Also, don’t overlook internal connections.

A proper internal linking strategy can significantly improve your ranking power since it accomplishes two things:

#1: It assists search engines in understanding the structure of your website, how different pages interact with one another, and which pages within the framework of your website are genuinely important.

#2: It assists users in navigating the page and keeps them on the site by offering relevant content via links that can be followed. This finally sends another signal to search engines that your website is fantastic since it gives a terrific user experience.

Check read this article if you want to learn some key link building techniques from someone who has done it before.

Social Media

I’m aware of it, as are you. The internet has grown so saturated with marketing methods that individuals have become immune to substandard material.

Influencers from all marketing channels are no longer easily wowed, and you must do some wheel greasing to get your brand “in their mouth.”

As a result, it is critical to generate content that is worth sharing; information that “has something to say” and adds value.

Invest as much as you can in social media marketing. If possible, hire dedicated account managers or marketing managers. There are numerous social content marketing companies that provide excellent services; nevertheless, you must choose the correct one to help your business flourish. ​

There are numerous ideas and tricks for improving your social media performance. You can get help with this by reading blogs like BrandMentions’.

If necessary, use paid media and social media advertising (such as Twitter or Facebook advertising). Use partner programs, press releases, custom content, and, if necessary, influencer marketing.

However, it is critical to make yourself visible on social media. Even if this entails some graphic design or video production to capture the attention of your potential customers. You can try out this video making tool.

When it comes to growing your brand, social media management is just as crucial as generating optimised content.

Community & Relations

When I think of content marketing, I remember a line from the movie Jerry Maguire: “Help me, help you!”

We’ve seen basic content marketing outreach strategies like guest blogging exploited in the past because people misinterpreted the concept.

You can’t compete for the top spot in Google’s eyes if you can’t find new friends who are ready to talk about you and share your material, or vice versa.

There is a way out, and that is to create material that others will find intriguing enough to share with their audience.

Organic links are a “hard to come by” commodity these days, so you’ll be glad to build and maintain ties with influencers that like and distribute your material.

To help yourself, you must first attend to the needs and interests of others!

It may appear to be a cheesy strategy, but believe me when I say it is not. You should incorporate comments in your content marketing strategy since they allow you to build links while also assisting the community in real time.

Comments are an excellent method to:

  • develop valuable content
  • interact with and engage your target audience
  • Create natural links going to your website.

Comments can be a double-edged sword, and you must use caution while dealing with them.

Find the most important forums in your niche and where the debates are happening.

Take a look at what others are asking and the queries they have.

You won’t have anything to worry about as long as you keep on topic and your comments aren’t only for link building.

These are only a few examples of content delivery strategies. Check out this article for more additional amplification ideas.

Constant Content Update

What if I told you there’s an alternative to getting into that creative energy barrel?

Nobody expects you to constantly produce unique and compelling material.

Nobody can develop great content on an assembly line, and no, you should not use gimmick approaches to attract your target audience’s attention.

Some information has been cleverly designed and widely spread in the past, but it doesn’t mean you can’t capitalise on that already formed interest.

Those infographics that were widely circulated and shared and sparked a lot of debate on the internet can be redesigned with the same form and structure but with newer and more relevant data.

While this may be enticing to individuals searching for a quick way to generate content, it should be part of a well-balanced diet.

It appears to be easily exploitable, but if done incorrectly, you may wind up flooding your site with low-quality content.

We ran an interesting experiment a while back in which we updated 40 blog entries with new, up-to-date information.

What was the end result? SEO visibility increased by 70%. As a result, it could be a strategy that works for you as well. You may read the case study here.

Content Analytics Reporting

​You’ve heard the expression. No job is complete until the documentation is completed.

In our situation, it’s not technically paper, but it’s about reporting the outcomes. This is a crucial component of the content marketing services list.

So you’ve developed a content marketing strategy; you’ve created fantastic content or updated current content, and you’ve widely dispersed it.

What should we do now?

Check out the result!

But what should you look for?

Measuring content marketing and SEO efforts is frequently more difficult stated than done.

However, there are a few measures that you should absolutely look at.

Organic Search Traffic

Organic search traffic refers to visits to a website that came from search engine results rather than advertisements. Organic search traffic is a powerful metric for gauging overall success. When a website’s content contains terms that regularly match what visitors are looking for, it’s more likely to show up in more search engine results pages (SERPs) than competing websites.

Open the Acquisition menu in Google Analytics. Select All Traffic, then Channels from the drop-down menu.

You’ll now have a glimpse of a website’s traffic sources, which are organised by channel.

Select the Organic Search channel to see a report that shows the organic traffic statistics for a website.

This is a flexible report. It enables SEO professionals to discover important information such as:

  • Which landing pages are the most effective at attracting traffic
  • Which keywords are delivering the highest amounts of traffic
  • Which of the search engines are directing the highest amount of organic traffic to a website
  • What pages are frequently the biggest exit pages (or the last page a visitor views before leaving the website)
  • And many other vital stats

Keyword Rankings

The keyword ranking of your content determines how high or poorly it ranks in the SERPs for a certain search phrase.

When it comes to tracking keyword rankings, Google Analytics isn’t as useful as some SEO professionals would want.

The term “not supplied” appears frequently in its keyword area (inside the campaign tab).

Consider using rank tracker instead of Google Analytics.

One of its benefits is that it allows you to track keywords on both a global and a local level. It also allows you to look at rival keyword performance.

So, in the Rank Tracker, enter the keywords for which you generated content and monitor their progress.

Social Shares

Simply said, social shares are when people share your content on social media.

While it’s often assumed that Google doesn’t use social signals and shares when ranking SERP results, social shares are still crucial to your SEO efforts.

Because of the significant role that social media plays in content marketing tactics, it’s a good idea to keep track of your social shares.

The more individuals who share your material with their followers, the more likely it is that additional people will see it and eventually visit your website.

A higher number of visitors to your website equals a higher organic search ranking.

Backlink Volume

Backlinks (also known as inbound links) are links to your website that come from another website. They are useful for determining the authority and popularity of your website.

Backlinks to your site might also come from within your own website.

Measuring this performance indicator will go a long way toward assisting you in improving your ranking.

You’ll always know where you stand with what some in the SEO business consider Google’s most significant ranking criteria if you track it.

You’ll know how much you need to increase your backlinks once you know whether you’re successful.

Open the Acquisition menu in Google Analytics. Select All Traffic, then Referrals from the drop-down menu.

You may now see your referral traffic (also known as “backlinks” by Google).

Additionally, gathers backlink data from reputable link databases and examines the links on demand for each of their clients as part of a complete backlink analysis tool.

I understand that there is a lot of data in the digital marketing field to deal with.

Even whether you’re the one who’ll be applying all of the above content marketing services, or if you’ll be employing marketing agencies, it’s vital to understand what’s going on.

Don’t be overwhelmed if you or your marketing team feel out of breath (or worse, disheartened) after reading this piece.

Take courage, put on a brave face, and understand that winning is never easy. I understand that there are several factors to consider, including technical SEO, marketing budgets, web design, content calendars, and advertising expenditures. However, it pays dividends when attempting to establish a strong and competitive brand.

Those who are willing to work harder and get their hands dirty will achieve success and competition.

The bottom line is that you can accomplish it, and it will be well worth your time and effort.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.