Google’s Top 5 Free SEO Tools to Make Your Life Easier


This essay is for everyone and anyone who wants to learn more about the topic of SEO. It makes no difference if you are an expert, a newcomer who has just begun your career in SEO, or someone who simply wants to learn more about the subject. This post will teach you how to use free SEO tools offered by none other than Google. It will assist you in understanding some simple, user-friendly, and successful methods for reducing your job from hours to minutes.

So, let’s get started with these incredible, free Google products!

1. Google Analytics

Google Analytics is a website traffic tracking tool developed by Google. This tool will assist you in determining how much traffic your website receives on a daily, weekly, monthly, and yearly basis. Google Analytics also provides you with a thorough understanding of your user base, demographics, and target audience that have visited your website. It generates a complete report for each and every page of the website. This aggregated traffic data is then separated into appropriate channels based on where the traffic has actually appeared. This Google Analytics feature makes it simple to see which channels are performing well and which require additional attention.

2. Google Search Console

This is a critical tool provided by Google to track real-time problems and identify chances for optimization. It offers you comprehensive data on queries (Keywords) and pages. By simply comparing the data to the prior period, an individual can comprehend the clicks and impressions of a specific page or search.

Another fantastic feature of Google Search Console is ‘coverage.’ It aids in the detection of faults on a website. It also indicates whether or not the website has received any penalties as a result of a new algorithm change. If you add a new page to your website, you may always request indexing. This program gives us some really useful tips and data. Google Search Console acts as a godmother for SEO professionals.

3. Google Keyword Planner

Google Keyword Planner is mostly used for SEO and AdWords advertising. Keywords are the focus of this tool. You may either discover new keywords that are almost identical to your term or simply search volumes for a specific range of phrases you want to know about. This useful information might assist you in selecting the best keywords for your campaign or content piece.

Because there is never a precise amount of monthly searches in Google Keyword Planner, it displays data based on an average monthly search count. This offers you an idea of how a keyword is used and whether it is essential. When utilizing a keyword planner for Adwords ads, you should consider not only the average monthly search count but also competition and bidding. Having said that, it is hard to undertake SEO tactics without the Google keyword planner. SEO is entirely dependent on keywords, and keyword planner is the source of these keywords.

4. Google PageSpeed Insights

Google PageSpeed Insights is a Google service that examines the performance of a website and assigns a score based on that performance. This number represents the website’s overall health. Lower scores necessitate more improvement. PageSpeed Insights not only provides a score but also optimization opportunities and tips to improve the score. PageSpeed Insights has proven to be a highly useful tool for both developers and SEO professionals.

5. Google Data Studio

Google introduced this tool to deliver thorough reports on one’s existing data. To create a personalized and efficient report, you can connect Google Data Studio to Google Adwords, Google Analytics, YouTube, and a plethora of other applications. It also aids in the addition of components such as text, graphics, and filters to the report to make it more presentable. The features that distinguish data studio reports are as follows:

  1. Sharing and Collaboration: You don’t have to share your report the old-fashioned manner with the sharing and collaboration’ option. Instead, you can grant restricted access to the concerned individual, such as ‘view only.’ This restricted access stops anyone from altering the report.
  2. Data studio reports receive real-time updates: This functionality updates reports in the dashboard in real-time. As a result, Google Data Studio is the best reporting tool ever.

I hope you found this post to be useful. SEO is a broad topic. With thousands of tools available online, even the best of the best will fall short of understanding everything. The idea is to never stop exploring and educating oneself with new information. Continue to study and explore!

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