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SEO

In 2023, here are 24 expert SEO tips and advice to help you increase your traffic.

SEO

It’s no secret that Google enjoys tweaking its search engine optimization algorithm. Over the course of a year, they may make as many as 500 adjustments!

SEO refers to improving your content so that it appears more frequently in search results. It’s easy to miss something with so many changes to deal with.

When it comes to SEO, if you miss something, your content might as well be invisible.

However, if you get it right, you’ll see a rise in traffic, which leads to more conversions, better lead generation, and increased revenue.

Isn’t it true that every business wants more traffic, leads, and sales?

Over the years, SEO ranking variables have evolved significantly (find out how in our keyword research guide). Search engine optimization tactics that worked 5 years ago are no longer effective.

That’s why we’ve gathered some professional advice so you can ensure you’re employing the greatest SEO approach for the future year.

These are excellent SEO strategies and approaches for generating significant traffic in 2020. As you can see, the common thread that runs through them all is improving the user experience, but each of these specialists has their own approach.

We’ve also added a bonus section with 16 fast SEO suggestions that will ensure you start 2020 on the right foot and never look back!

Are you ready for some fantastic SEO advice? Let’s get this party started.

1. Focus on User Experience

Our first expert is Brian Dean of Backlinko.

In this video, Brian discusses the significance of user experience signals in search engine ranking. We already know that RankBrain is Google’s third most significant ranking element, and that trend is expected to continue in 2020, if not grow even more essential.

You’re not alone if you don’t know what RankBrain is; it sounds like something out of a science fiction movie. It’s also a machine learning technique that aids Google in determining how pages should appear in search results. So it’s possible it’s a little sci-fi.

To put it another way, RankBrain monitors how users interact with search results and ranks them accordingly. If users click on a result and then leave the site right away, the site will begin to lose ranking. However, if consumers click on a result and stay on the site for a while, the site will begin to rise in the rankings (or stay at a higher ranking).

Everything is centred on the site’s user experience.

When it comes to search engine optimization with RankBrain, Brian recommends optimising around medium tail keywords to get the most bang for your buck. “When you optimise your page around a medium tail keyword (and make it fantastic), RankBrain will rank you for that phrase… and millions of similar keywords,” he says.

RankBrain considers the following factors in addition to middle tail keyword optimization:

  • Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time).
  • Click-Through Rate: percentage of searchers who click on your search result

2. Overhaul Your “Almost” First Page Posts

Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, is up next.

Andy suggests rewriting posts that are close at the top of the search results. Go to Acquisition » Search Console » Queries in Google Analytics and set up an advanced filter to display the words where your average position (rank) is greater than 10. (on page 2).

Now it’s time to rewrite those articles. Add facts, examples, replies, statistics, photos, quotes from contributors, and anything else that may improve the piece.

If you focus on quality, you’re more likely to organically include length and crucial terms. Make it a page you’re so pleased of that you want to print it up and hang it on your wall.

Here are three strategies to improve the effectiveness of this strategy:

  1. Check the page’s rankings to ensure that you don’t jeopardise the relevance of a superior phrase.
  2. Pay attention to associated subtopics on the search results page in the “people also ask” part and in the “related searches” section at the bottom of the page as you rewrite.
  3. Conduct a content marketing audit on a quarterly basis.

3. Tap the Potential of Video

According to Shilpa Shah, co-founder of Hummingbird Web Solutions, video marketing can be a big traffic generator, but some marketers are still neglecting its potential.

One of the best SEO suggestions, according to Shilpa, is to prioritise quality over quantity: having a large number of indexed pages does not always imply that your site will receive more organic traffic.

She advises website owners to eliminate shallow blog entries with low word counts or superficial information (aka “no fluff”) in favour of “meaningful content that is actually captivating and makes each visitor want to read the entire piece.”

In addition, video content offers a lot of untapped potential in terms of SEO and user engagement. Your user may be able to watch a 1-minute video rapidly but may not have the patience to read a 100-word article.

The popularity of online video is skyrocketing, and it’s just going to get bigger. Cisco predicts that by 2021, online video will account for 80% of all internet traffic. Despite all of the video available, 43% of individuals say they want even more video content!

Here’s how to make sure your video material is always optimised:

  • Update the title and description on older videos to keep them searchable and relevant.
  • Optimize the video’s audio and video quality, as well as graphics and images.
  • Integrate videos into the rest of your site content.

4. Rank for Featured Snippets

A featured snippet appears in little more than 11% of search results. These are the results that appear after the advertising but before the ranked results on search engine results pages. They’re generally displayed alongside an image, table, or video, which makes them stand out even more and puts them in a better position to steal clicks from even the top-ranked results.

Here’s how they appear:

Isn’t it amazing? Let’s hear from A.J. Gherich and our partners at SEMRush on how to make your content more appealing to them.

A.J. Gherich, the founder of marketing firm Gherich & Co., collaborated with SEMRush on a massive study that included 6.9 million featured snippets and over 80 million keywords.

If you’re aiming to rank for question keywords like “how can I increase my email list” or “what is a featured snippet?” A.J. recommends adopting a paragraph structure based on their data-driven approach. A list style would be your best bet if you’re seeking to rank for a preposition (“for,” “to,” “like,” etc.).

Here are some tips for keeping your content featured snippets-ready:

  • Be succinct and straightforward.
  • Use headers to make scanning easier.
  • Ascertain cross-device compatibility.
  • Maintain social interaction.
  • Make good use of other resources.

5. Create Comprehensive, Authoritative, Evergreen Content

To position yourself as the kind of result Google is seeking for: the greatest possible result for the searcher, BuzzSumo creator Steve Rayson advocates writing long-form, in-depth essays about a topic.

BuzzSumo evaluated 100 million articles published in 2017 for their 2018 Material Trends Report and discovered some fairly intriguing things regarding social sharing, viral posts, and the type of content that has staying power.

For instance, in the last three years, social material sharing has been cut in half. This is partially due to an increase in private sharing and partly due to content saturation (3 million blog articles are created every day) (people are sharing content in private messages, not posting on walls).

Despite the drop in social sharing and content saturation, Steve discovered that sites with strong reputations built on original material are performing well. “Authoritative research and reference articles continue to get links,” Steve argues, despite the fact that most content is ignored.

There are two excellent approaches to demonstrate to search engines that your website contains in-depth, authoritative, and evergreen content:

  • Stick with long-form content. Longer material (at least 2,000 words) is more likely to rank higher than shorter content.
  • Use LSI keywords. These are words or phrases that are closely related to the subject of your post.

6. Maximize User Engagement

Max DesMarais works at Vital, a digital marketing and pay-per-click agency that specialises in PPC management. Focus on user interaction, according to his expert advice.

Pages should be created to enhance engagement, from updating old posts to developing new ones.

Here are a few ideas for increasing user engagement on your posts:

  • Be easy to read. To make the page easier to absorb and increase the user’s time on the page, the content makes use of whitespace, headings, short paragraphs, and relevant images.
  • Include highly relevant links and offers on the page. Internal links that are relevant and will address a reader’s question. This can reduce bounce rates and encourage users to stay on your site longer.
  • Use LSI keywords, Then respond to any follow-up inquiries that viewers may have after seeing the information. It’s no longer enough to just provide the material that a user searches for. Pages must include any additional information that a user may require. Additional information will assist retain users and will signal to search engines that the page’s content is not just fulfilling the search query, but also adding value that other pieces of content would not.
  • Contain multiple ways for users to absorb the content. Include photos, infographics, video, and text in your presentation. This will grab the attention of readers and keep them interested in the information.

These strategies will ensure that your pages are extremely beneficial to users, and search engines will recognise them as high-quality material.

7. Optimize for Voice Search

Julia McCoy, the creator of Express Writers, believes that attempts to optimise for voice search should continue. Voice search became major SEO news in 2018, and McCoy predicts that trend will continue as voice search technology develops and becomes more accessible.

“Use geo-targeted keywords if it makes sense for your brand,” Julia advises. This entails optimising your website for local searches.

Because most voice searches are local, if you’re a local business or have a target audience in a specific geographic location, this advice is essential.

Julia emphasises the importance of ranking for both questions and answers in addition to optimising for local voice searches. For simple internet searches, more than half of users use voice search, thus producing high-quality, voice search optimised FAQs can help your content rank.

8. Focus on Mobile-First Indexing

We’re going to get this tip straight from the source: Google.

To begin, what exactly does “mobile-first indexing” imply? Simply said, it implies that Google now considers your site’s mobile version to be the primary version of your site.

Your desktop site will still be used if you don’t have a mobile site. However, if your site isn’t mobile-friendly, your rankings may suffer; keep in mind that user experience is really important.

Google suggests transitioning to a completely responsive site if your mobile site currently uses a “m.”

This is due to the fact that Google currently just annotates m-dot URLs and does not index them. By switching to a responsive site, Google can simply update the annotations to indicate that the responsive site is now mobile-friendly, saving time.

BONUS: 16 Quick SEO Tips

In this bonus section, we’re sharing 16 quick SEO tips that you can easily put into practice to boost your SEO today.

Increase Your Click-Through Rate

1. Create headlines that appeal to the emotions of searchers.

2. In your headlines, use powerful phrases to elicit a response from searchers.

3. To draw emphasis to your titles, use parenthesis or brackets.

4. Create a compelling meta description for your content.

Reduce Bounce Rate and Increase Dwell Time

5. Use an above-the-fold hook to pique visitors’ interest.

6. Write interesting first paragraphs.

7. Use internal linking to keep users moving about your site and to additional related material.

8. To assist users in finding what they’re looking for on your site, create a custom 404 page (displayed if the requested page isn’t found).

Gain Site Authority

9. To encourage partnerships, link to other sites with high authority and similar material (and backlinks).

10. Use reviews and testimonials to boost your social proof.

11. Get an SSL certificate and switch to HTTPS to give visitors more confidence in your site.

12. If it’s appropriate for your company, have your website listed on Google My Business to demonstrate its authenticity.

Optimize Your Site for Top SEO Performance

13. Compress and optimise your photographs to boost the speed of your website.

14. Track your site’s visitors to see where they’re leaving. We advise using Google Analytics (and MonsterInsights is a must if you use WordPress).

15. Create an XML sitemap to ensure that your site is crawlable.

16. Classify your content with structured data (also known as “schema markup”) so Google knows exactly what your post is about.

This concludes our search engine optimization tips and tricks compilation.

Now it’s up to you to put these SEO suggestions into action. Before moving on to these tips, we recommend starting with our SEO audit guide and then updating your outdated SEO. When you’re finished, check out our guide to measuring content marketing ROI to see if your new strategy is working.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.