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How Can Google Analytics Help You Create An Effective SEO Strategy?

The two sides of the same coin known as digital marketing are SEO and Google Analytics. Google Analytics plays an important role throughout the entire process, from keyword research to achieving improved SERP rankings. Here are some important takeaways to think about when you build your next SEO campaign.

Let’s begin with some actionable insights while using Google Analytics for SEO:

1. Custom Segments:

Custom segments assist in determining the types of users who visit your website. The time spent on the website, the number of visitors from a given place, and the number of visitors who accomplished their goals are all frequent aspects of building a bespoke segment.

It assists you in gaining a better understanding of your website’s readership and how they interact with it. Additional segments can provide you with a deep view at the audience on your website if you create an audience tab in Google Analytics.

Affinity categories, In-Market divisions, and Other categories are examples of categories that effectively portray the interest report. Furthermore, you can navigate via the audience tab to study the demographic data in greater detail. You can also use a tab called “+Add Segment” to track your audience using specific data.

If relevant, you may need to choose a length of 6 months to a year in order to have a solid data compilation.

2. Monitor Mobile Traffic:

The widespread use of smartphones has greatly expanded the reach of mobile marketing. When it comes to mobile engagement, it is now the hottest trend. Here are some criteria by which you can assess a website’s mobile traffic success rate.

Number of Mobile Conversions

To determine the number of mobile conversions on each webpage, add a mobile segment.

Mobile Bounce Rate

A bounce is defined as a single-page session. It’s crucial to keep an eye out for pages with a high bounce rate so you can figure out what’s wrong and repair it. It could be because of the sort of website that is causing the traffic to leave. As a result, the easiest approach to assess the ROI is to build up a mobile bounce rate benchmark.

Comparing The Metrics

Comparing mobile and desktop stats might assist you to figure out what’s causing any differences in the mobile and desktop experiences. Additionally, you may improve the user experience by making it more engaging.

3. Site Search:

If your website has a search bar, you should concentrate on that. A search bar provides you with a wealth of information about your audience and their preferences for what they are looking for and interested in.

The search term that users typically type into your website’s search bar provides insight into the most popular content ideas. It would be beneficial to both customers and the company. For example, if a visitor types a specific product into your website’s search bar, it reflects the desire of your potential buyer and signals that that product should also be highlighted on the home page.

4. Bounce Rate:

The bounce rate typically reflects the average percentage of individuals that abandon your website after reading only one page. Well, a high bounce rate doesn’t always represent poor user experience but, it may be conceivable that visitors were unable to find what they were exactly looking for.

It is typically seen that a poor website design contributes to a high bounce rate and the content doesn’t fit the expectations of the user. This is suggestive of the fact that the website must feature relevant content coupled with a better design.

5. Traffic Source:

It’s critical to understand where your page traffic comes from when developing an efficient SEO strategy. The most effective method for gathering information on this portion is Google Analytics. Google Analytics considers the following four broad groups when analysing traffic sources:

Organic Search

The natural traffic that comes through search engines is referred to as organic search. It provides a good indication of how well your website is performing in terms of ranking. Because Google is the most popular place for individuals to look for information, it is also the most important source of traffic. When it comes to determining the performance of your SEO strategy, you can rely on an organic search.

Referral Traffic

This is yet another criterion for determining the efficacy of your SEO campaign. It shows the traffic that comes from other websites, taking into account your strategy, which could include writing a guest post or linking to other sites. Referral traffic is extremely beneficial since it decreases reliance on search results alone and improves page rank by linking your blogs to other websites. A large number of links going to your website can be the finest proof that your website is doing a good job.

Direct Traffic

The quantity of users who type your website’s URL directly into their browser is referred to as direct traffic. It will undoubtedly boost the website’s rating on search engine results pages (SERPs).

Social Traffic

When original material is shared across many social media platforms, it has a significant impact on your search engine rankings. Creating trustworthy backlinks to your social media posts improves your search ranking. Furthermore, your social media profiles have a significant impact because people are more likely to look for them, and as a result, they appear at the top of search results. Remember that the more engaging your social media postings are, the more traffic they will receive.

6. Conversion Rate:

Another key measure to examine is conversion rate, which aids in determining the profitability of a website. According to the theory, if you boost your website’s conversion rate from 1% to 2%, your earnings will be doubled. You may use Google Analytics to track your conversion rate, which may change over time based on how engaging your website is.

However, depending on the conversion goals, the conversion criteria may differ from site to site. A website’s conversion goal, such as a sale, gaining an email list, or getting a social sharing, is usually aligned with the SEO strategy. A greater conversion rate implies that your website is performing well, whereas a low conversion rate shows that you are wasting your money on ineffective traffic. You must improve your call to action as well as your sales text.

You should be aware that conversions have a huge impact on earnings, and you should optimise your website accordingly. Even small changes might have a big influence on your conversion rate.

7. Customer Behaviour & Top Pages

Have you visited Google Analytics’ behaviour section? If you haven’t already done so, it’s a good idea to do so. It reveals the best-performing pages of your website, which offers you a good sense of the traffic volume. The overall number of page views as well as the percentage of page views across the entire website are displayed by Google Analytics.

It exhibits real-world facts by clearly displaying how your target audiences are reacting. As part of your SEO strategy, you should experiment with different sorts of content to see what works and what doesn’t.

However, while traffic volume is a vital metric for determining client behaviour, you should also evaluate the number of social shares per page. To obtain this information, you can use a variety of social networking tools and WordPress plugins.

8. Customer Lifetime Value

The term Lifetime Value, also known as Lifetime Client Value or Customer Lifetime Value, refers to the profit that a customer is expected to give your company over the course of their business relationship. This aids in determining the worth of each customer, which in turn aids in determining the business’s growth. It is the most crucial and final indicator that indicates the company’s overall value.

Although the computation is a little complicated, it is critical for corporate forecasting and marketing budgeting. It also aids in the calculation of the net profit from each customer’s lifetime purchase value. As a result, you must know when a customer enters the purchase stage of your sales funnel and whether or not he or she makes a repeat purchase. It aids in calculating the approximate value of each customer, and this data enables you to keep the best customers.

For example, if a membership website charges $100 per month and assumes that the average user stays for 6 months, each customer will cost the company $600 on average. Using the customer lifetime value approach, this is how you calculate a customer’s expected value.

It enables you to determine how effective you are at retaining clients, which allows you to better allocate resources. A higher lifetime value means you can spend more money on marketing your website, which will help your company develop faster.

Final Words

If you’re familiar with Google Analytics and SEO, you can take advantage of these opportunities. Google Analytics can help you come up with the best SEO techniques for your site. Any of the above-mentioned tactics can be used to improve the website’s rating and return on investment.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.