How Do You Improve The Ranking Of Your Website In Search Engines?

Everyone uses it, but it continues to be a mystery to all experts.

Look it up on Google.

Google safeguards their search engine algorithm, and KFC protects Colonel Sanders’ famed chicken recipe.

All of Google’s secrecy might be irritating as a business owner or marketer trying to boost your website’s ranking. But there is still hope.

We all know that Google’s mission is to offer the best results for each search. That unquestionably implies high-quality material that answers questions and is relevant to a certain search.

If you just focus on one item, make it high-quality content on your website.

Once you have quality material, you can do a number of things to increase Google’s trust in your content. The greater Google’s trust in your content, the better your site will rank.

Let’s have a look at some of may use to boost your website’s rating on Google.

Use Keyword Research to Know How Your Audience Thinks

“SEO is no longer relevant. Keyword research is no longer necessary.”

True and false.

While SEO and keyword research has evolved significantly, both are still essential for ranking on Google.

Previously, keyword research meant looking for the exact phrases that people use to search.

Five years ago, the terms “used autos” and “pre-owned vehicles” meant different things to Google. Google is now intelligent enough to recognize that both sentences mean the same thing.

Today, keyword research is more about understanding the themes and issues that your target audience is looking for.

You can utilize keyword research to determine whether your target audience prefers used Fords or used Chevys, or new vs used cars.

It might help you figure out what queries your audience has about your sector or what difficulties they’re seeking to solve.

You’ll learn a lot about your audience by looking at the queries they do.

So, how do you go about doing keyword research?

HOW TO DO KEYWORD RESEARCH FOR MODERN SEO

There are an endless amount of ways to do research, just like any other sort of research. We normally employ a three-step procedure that makes use of our preferred tools, Google Keyword Planner and SEMrush.

STEP 1 – BRAINSTORM

The first stage is to generate ideas. Set a timer for 10 minutes and generate a list of all the possible searches your audience might conduct. Don’t make any changes. The volume of keywords is the goal. The more the merrier.

Consider the difficulties your customers wish to solve, the queries they could have about your product or service, and even ideas from competitors.

STEP 2 – GET MORE IDEAS FROM GOOGLE

Google Keyword Planner is a free service provided by Google. To get started, all you need is a free Google AdWords account.

Keyword Planner can assist you in generating new keyword ideas based on your brainstorming list. You can also obtain search volume for all of your keywords.

(Note: don’t take Keyword Planner’s search volume figures literally; instead, use it to compare keywords and understand general popularity.)

Copy a bunch of similar keywords and put them into Keyword Planner, as shown below.

When you submit your list, the tool will provide the search volume for each of the terms you submitted, along with a list of related keywords.

You now have hundreds of additional keywords!

STEP 3 – LOOK AT THE COMPETITION

Looking at rivals is the final phase in our keyword research approach. We utilise SEMrush for this because it is simple and quick.

Simply enter a competitor’s website into SEMrush, and the tool will provide the precise keywords (along with their ranking position) for that website.

You can learn numerous things about keywords in your sector by using this report:

• What are the most popular keywords?
• Keywords that your rivals rank high for
• Possibilities for you to rank for keywords that your competitors do not.

STEP 4 – REVIEW, EDIT, FINALIZE

You should now have a long list of keywords. It’s time to pare down the list to something more reasonable. This is how we do it:

• Remove any duplicates.
• Remove any misspellings.
• Remove plurals and terms that are extremely closely related (Google treats them as the same)
• Unrelated terms should be removed.
• Sort by largest volume of searches.
• Highlight the terms that you want to rank for.

The highlighted terms are referred to as your target keywords. These target keywords will be used to optimize your site’s content (continue reading) and to decide what fresh material to develop.

You know how your audience thinks now that you’ve armed yourself with target keywords from keyword research. When you understand how your target audience thinks, you can produce content that appeals to them.

When you create content that aligns with how your target audience thinks, they will read it more frequently, visit your site more frequently, and even share it. We know that all of these efforts will help your site rank higher in Google searches.

Contact stridec.com today if you need assistance discovering the finest keywords for your organization.

Learn What Your Audience Likes

The next thing you can do to increase your Google rankings is to develop content that your target audience will enjoy.

Take your study a step further and understand what kind of material your audience prefers now that you know how they think through keyword research.

Social shares are an excellent indicator of popular material. To determine the most frequently shared material, we employ a service called BuzzSumo (and who shares it).

To begin using BuzzSumo, enter one of your target keywords… the broader the term, the better.

We researched “paleo,” as you can see from the screen below. It’s a popular topic based on the number of shares – the top page has about 300,000 shares!

You can see straight away that people want to see paleo recipes because recipes are the most shared content.

If you were selling a paleo diet book or a paleo energy snack, you’d want to feature a lot of paleo recipes on your site.

Try searching for synonyms and variations of your target keywords. Experiment with placing phrases in the BuzzSumo search with and without quotation marks.

Trends will emerge quickly.

You’ll notice popular topics, headline styles, and content mediums (article, video, infographic, etc.). Make a note of these trends to help you with your content development.

When others share your material, it improves your Google results.

Optimize Your Content for Search

It’s now time to examine your existing content: the pages on your website that Google has already ranked. This is the labor that is often referred to when people mention “SEO.”

Optimizing your content for Google is all about providing Google as much confidence in that piece of information as possible (think blog post to keep it simple).

Regardless of service, product, or sector, an excellent blog post will match the following criteria:

• focuses on a single major topic
• Concentrates on a single target keyword from your list
• It adds value to the reader’s life.
• Natural language is used (written for a human reader, not a search engine program)

Assuming your material meets these criteria, we can increase Google’s trust in it in a variety of ways:

1. TITLE TAG

This is not your blog post’s title, but rather a piece of metadata that Google utilizes to determine what the page is about, display in search results, and show in the browser tab. It is the most crucial signal you can give to Google regarding your content.

To increase your rating, make certain that your Title Tag:

• Is between 50 and 60 characters long
• Contains the keyword
• entices the reader to click

2. META DESCRIPTION

On a search results page, this is the text that appears beneath the Title. However, the meta description does not appear on your website. Its main goal is to inform the searcher about the page before they click.

Make sure your Meta Description: If you want to increase your rating, make sure your Meta Description:

• Is it between 140 and 160 characters?
• Contains the keyword
• There is a strong call to action included.

3. HEADLINES

On a web page, each headline and subhead is assigned a position in a hierarchy. The primary headline is labeled as an H1, while additional headlines are designated as H2, H3, and so on. Consider it an outline. H3s are included within an H2 segment.

To increase your ranking, make sure your headlines are as follows:

• Each page should only have one H1.
• Include your main term in the H1 tag.
• Include your focus keyword and/or semantic variations of your keyword in your H2s and H3s in a natural way.
• Don’t use keywords in an unnatural or forceful manner.

4. BODY CONTENT

Google clearly searches for signs in the actual content of your page as well. This includes both the original copy and any videos, photos, or links.

To increase your rating, make sure your copy/media/links are as follows:

• The focus keyword appears in the first paragraph of the content (or so)
• Throughout your article, use semantic variations and synonyms of your keyword.
• When it is natural, include keywords in the file name.
• Use descriptive file names (not the gibberish from your digital camera)
• When it’s natural, use keywords in your alt tags.
• There should be no empty alt tags for images, movies, or links.

If you follow these easy principles, your content will begin to rank higher in Google than it did before the adjustments were introduced.

We recently used this technique to improve Organic Search traffic for a client by 96%.

Contact stridec.com today if you need assistance optimizing your content for greater search rankings.

Get Others to Link to Your Content

Getting others to link to your content is one way to give Google confidence in your content. A backlink is a link from another website to your content.

Backlinks are highly valued by Google.

According to some experts, a backlink is the single most potent indication you can provide Google regarding your content.

However, not all backlinks are made equal. A link from usatoday.com is far more valuable than one from a friend’s own blog.

Google, of course, does not quantify this difference for us. We only need to get used to the idea that backlinks from more popular sites are preferable to backlinks from less popular sites.

We also know that backlinks from relevant sites are advantageous. If you own a motorcycle dealership, obtaining a link from FoodNetwork.com is unlikely to be beneficial.

So, how exactly do you go about obtaining backlinks?

HOW TO GET BACKLINKS TO YOUR AWESOME CONTENT

Obtaining backlinks is more of an art than a science. Obtaining backlinks is also the most time-consuming SEO activity.

There’s no getting around it: backlinks are time-consuming.

Having said that, there is still a lot of opportunity for backlinks because most people don’t have the time or are unwilling to put in the effort to work on them.

Here are some ideas to help you get started with your own backlinks:

• Appeal to Experts’ Ego – Contact an expert you cited in a piece of material on your website. Request that he or she check your post for accuracy and provide feedback. The expert may share your content on social media or link to it on his or her own site. Don’t be afraid to request the link.
• Find Broken Links – Look for industry sites that already connect to content similar to yours. Find broken links on their site (this is a useful tool – Check My Links) and email the site owner personally. Inform them that you discovered broken links on their website and ask if they want to know which ones. When they respond, recommend a live link on your site with the same/similar material.
• Locate Outdated Resources – As with the broken link, you hunt for possibilities when names or URLs change, services are discontinued, a business closes, and so on. Here, you’ll need to apply broad industry knowledge or search Google for phrases like “service no longer available,” but the rewards might be enormous.
• Infographics – This is an extremely powerful method of obtaining backlinks. The first step is to build an eye-catching infographic. A good infographic is one-of-a-kind and intriguing. Apply what you’ve learned from your keyword and audience research. Once you’ve created your image, it’s time to share it. There are literally hundreds of sites where you may publish your infographic, but you should also undertake email outreach to your industry contacts. Offer to write a unique intro for their website in exchange for them publishing your infographic.
• Guest Posting – Most sites will allow you to include at least one “follow” link in your content and/or bio when you submit a guest blog post. This is a terrific approach to gain backlinks to your site where you have complete control — all you have to do is write a high-quality piece of content for someone else. To find guest posting possibilities, type “guest post [your industry]” into Google.

There are also other obtaining backlinks available. These are only a few of our personal favorites.

Take Full Advantage of Local Listings

If your company has a physical location (retail store, restaurant, etc.), you have access to a vast array of local search options. Consider the map results when searching for a nice Italian restaurant near you on Google.

Local search is largely concerned with three factors:

• NAP that is consistent (name, address, phone number)
• Lists in their entirety
• Citations

When we talk about local search, we mean everywhere your company’s information might show online. Locations such as:

• Facebook for Business
• Yelp
• YellowPages.com
• Superpages.com
• Local Industry-Specific Directories on Yahoo

MAKE SURE YOUR N.A.P. IS CONSISTENT

While it may appear simple, maintaining a continuous NAP is not always a given. Because Google obtains business information from a variety of sources (data providers, other websites, the government, other users, and even Google Street View cameras), your company’s information may be wrong.

To increase your Google ranks, do the following:

• Determine the best directories for your industry.
• Correct any inaccuracies in the list.
• Pay close attention to abbreviations and ensure that they are all consistent.

HAVE COMPLETE LISTINGS

Google also checks the completeness of your business listing. Google has more faith in your business listing if it has all of the available information. The more trust Google has in your listing, the higher it will rank.

To boost your Google ranking, do the following:

• Examine each of your company’s listings.
• Provide information, including photos, to complete each listing 
• Remove incorrect information 

ACQUIRE MORE CITATIONS

Citations from renowned websites, like backlinks, will considerably assist your business rank higher in local searches.

A citation is an example of your company’s NAP – even if it does not include a link to your website. There are numerous opportunities to obtain citations. They might originate from any website, not only business directories.

Here are some of our favourite citation sources:

• Local Search Engines — Because Google monitors other local search engines for citations, they can be a quick way to gain extra citations. Look up your company on sites such as Yelp, Foursquare, and Hotfrog. Add to or change your listing on each. To get you started, here is a list of 50 local search engines.
• Blogs in Your Area – Look for blogs in your area or city. These are excellent citation sources since they are very relevant and usually have a high level of credibility. To get started, look for “[your city] blog.”
• Local Listings – Local directories, like local blogs, are intimately related with your location and are well-indexed by search engines. To begin, look up “[your city] directory.”
• Blogs and directories in the industry – Industry resources, such local blogs and directories, are often well-indexed by Google and add relevance to your industry. Although you will not have the associated geography in this category, your citations will most likely still count because these resources are often indexed by local search engines.

Local search is a possibly underutilised resource for your company. Many people disregard local SEO because they believe that the directories are automatically populated or that the information is always correct.

As more directories accept user data (as seen on Facebook), it is more crucial than ever to monitor and manage your local listings.

With some local SEO work, you may enhance your Google ranks with a focused effort.

Contact immediately if you want to improve your company’s exposure in local searches.

Conclusion

Even though Google’s search algorithm is our country’s most closely guarded secret, there are tried-and-true may use to increase your Google rating.

Begin by conducting keyword research to learn about how your target audience thinks.

Next, discover what your audience enjoys by researching the most frequently shared material in your market.

With a better understanding of your target audience, you can explore on-page optimization tactics such as metadata, content structure, and keyword inclusion.

Finally, you can use off-page SEO techniques such as backlinks and local searches.

When implemented in tandem, the techniques in this essay will significantly boost your Google results and, as a result, traffic to your website.

Contact right away if you want to improve the search rankings of your website.