Most business owners and marketers understand the importance of search engine optimization (SEO) in internet marketing. However, aside from ranking higher on Google, some people may be unaware of how SEO may benefit your organization.
While increased search engine rankings remain the most visible benefit of SEO, there are additional, sometimes neglected benefits that help organizations.
These three underappreciated benefits highlight how SEO benefits your organization in ways other than search engine rankings.
1. You provide your audience with useful content
A complete SEO strategy stresses content depth. This means you create a variety of content centered on issues important to your brand.
The more material you publish on a particular topic, the more Google perceives you as an authority on that subject.
Furthermore, the longer consumers stay on your site, the more interesting and beneficial your material is. This has an effect on a ranking component known as dwell time.
Dwell time is the amount of time a user spends on your website before returning to the search results. Google is looking for evidence that you are keeping users on your site long enough to provide them with the information they require.
As a result, Google rewards you for having a diverse range of rich, relevant, and helpful information.
How does this benefit your company?
Creating helpful blog articles, videos, infographics, and other content positions your company as a resource for users seeking answers or information. By providing this type of knowledge on your website, you might not only become an expert in Google’s eyes but also in the eyes of your consumers.
Furthermore, having a lot of information allows your organization to address many of your audience’s inquiries. At various points of the customer journey, you can carefully target questions that are essential to your audience.
Depending on the term or phrase you optimize for, you can influence consumers at the top or bottom of the funnel while making a decision.
This enables you to satisfy user intent at different phases of the customer journey. This is a terrific SEO approach since it broadens your reach– but when done correctly, it also helps to build trust between consumers and your company.
When you supply your audience with useful information and tools, people are more likely to trust you.
As a result, people are more likely to interact with your company when they are ready to take action, whether that action is signing up for your email list, submitting a contact form, or making a purchase.
This demonstrates how SEO benefits your business in ways other than ranking higher on Google. You also gain consumer trust by offering helpful information and influencing them at various phases of the customer journey.
2. Your website offers a better UX
A new approach to digital marketing means that user experience (UX) and search engine optimization (SEO) can no longer be treated as separate entities.
Best practices for search engine optimization today include creating a great user experience. As a result, optimizing your SEO enhances the user experience on your website.
Optimized websites, for example, have:
- Pages that load quickly
- Site structure based on logic
- Page headings and subheadings that are easy to read
- Screen reader users will benefit from image alt text.
- Links to other pages, both internal and external, that are useful.
Furthermore, a solid SEO strategy includes ensuring that the site is mobile-friendly. All of this improves the user experience.
So, how does a good user experience affect your business?
Visitors are more likely to stay on your website for a longer period of time if it is simple to use.
Furthermore, excellent UX entails removing barriers to involvement such as slow-loading pages, cluttered navigation bars, and long, tedious contact forms. As a result, users may connect with you more easily, such as downloading an ebook, signing up for your newsletter, purchasing a product, or requesting a proposal.
Finally, factors that contribute to a great UX encourage visitors to return to your site.
According to Red Website Design, 74% of users are more inclined to return to a site that is mobile-friendly. Furthermore, according to Design Advisor, 52 percent of online customers believe that fast page-loading speed influences their commitment to a website.
People will return to your website if it is simple to interact with.
All of this demonstrates how SEO may assist your company to improve the user experience on your website.
To summarise, by increasing UX, you can keep people on your site for longer periods of time and make it easier for them to communicate with you. Their positive experience enhances the possibility that they will return to your site in the future, perhaps earning you repeat customers.
3. Your strategy becomes more user-centered
The third example of how SEO can aid your business in ways other than search rankings is through planning.
When seen through the perspective of SEO, everything on your website, from the image alt text to the headers and subheads, should serve a purpose.
This compels you to think methodically about the information your website conveys to search engines – as well as to users.
As a result, when designing or optimizing a website with SEO in mind, you must consider your audience’s perspective.
For example, the keywords you target on your site are derived from phrases that your audience searches for. The meta description you create is intended to connect with customers and entice them to visit your website. Your content features information that they will find useful and relevant.
In other words, SEO methods entail comprehending your target audience.
Optimizing for voice search is another example of this. This digital marketing fad is a direct result of user behavior. Marketers are adjusting their SEO strategy to meet the changing needs of their customers.
This example shows how SEO helps firms stay in touch with their customers and encourages adaptability to their demands.
So, how does this apply to your company?
You obtain a better understanding of your audience by focusing on SEO and executing optimization strategies. You learn what they’re looking for, what resonates with them, and you obtain an insight into current user behavior trends.
A greater understanding of your audience enables you to address their demands more effectively. This is true not only for digital marketing but also for other sectors of business.