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How to Boost Your Site’s Search Engine Optimization

With the start of a new year, now is an excellent time to re-evaluate your search engine optimization strategy and make some positive changes.

Take a look at these 5 great tips for improving the SEO of your website in 2017 and seeing real results!

Tip 1: Switch Over to a Responsive Website Design

Making your website responsive, allowing it to be mobile-friendly on all devices, is one of the simplest ways to improve your website’s search engine optimization. This change not only makes it easier for the user, but it can also help your search engine ranking.

Many businesses do not consider how much web design can affect their business, but an out-of-date design can be a huge turnoff to potential customers who visit your site.

Most content management systems, such as WordPress and others, are making it easier for businesses to make the switch as responsive design becomes more popular.

Tip 2: Keep Your Site Fresh with New Content

It’s no secret that one of the best ways to boost SEO is to keep your site updated with new, optimized content. Content changes can help your SEO in a variety of ways, from adding blog posts to updating keywords on popular landing pages. Remember:

  • To get the most out of your efforts, make sure your content is engaging, original, and relevant to trends in your industry and the marketing world.
  • Infographics, funny posts, and videos are also great ways to create new content on a regular basis. Posting about local news and events (as we have done with our Cleveland tag) is another effective way to drive traffic to your site.

Pro-tip: Utilize Online Video

Video is one of the most popular content marketing trends, according to the National Law Review. Here are some of their key points on why online video will be a critical component of marketing:

  • Online video is expected to account for 74% of all web traffic by 2018.
  • Approximately 65% of video viewers watch at least 34% of a video.
  • 28 percent of smartphone users watch video at least once per day.
  • Click-through rates can be increased by at least 65 percent with video.

Furthermore, using YouTube to share a video can help you improve your SEO even further. While many people are aware that YouTube is owned by Google, they may be unaware that YouTube is the second largest search engine in terms of query volume.

Do you want to experiment with video content? Take a look at these useful articles:

  • How to Produce Outstanding Video Content on a Shoestring Budget
  • 15 Tips for Creating Converting Video Content
  • Consider These 23 Factors When Creating Video Content

Tip 3: Continue to Take Advantage of Social Media!

As social media continues to thrive in the marketing industry and pretty much everywhere else, it’s critical to be aware of the various ways you can use social media to boost your SEO efforts.

  • As social media continues to thrive in the marketing industry and pretty much everywhere else, it’s critical to be aware of the various ways you can use social media to boost your SEO efforts.

Tip 4: Make Sure to Remember the Reader

Remembering the user is one of the most important aspects of SEO-friendly websites. As we’ve previously discussed, being user-friendly is one of the most important aspects of having an SEO-friendly website.

Not only is it important to have a responsive design (as we mentioned in our first tip), but other basic page design elements like bullet points, short paragraphs, and images can help break up the copy and make it more readable.

As we mentioned in a previous blog post, there are some negative aspects to be aware of, including:

  • Load time – Visitors are less likely to engage on a page that does not load quickly enough, according to studies. If your page or images take longer than 10 seconds to load, you may be losing potential customers.
  • Navigation – A clumsy navigation system or a site that isn’t searchable are two other easy ways to turn off visitors and send them elsewhere.
  • Readability – Use contrast in font size for headers, choose easy-to-read fonts, and avoid obnoxious colours to ensure the user can read text without difficulty.

Tip 5: Reach Out with Link Building

You’re really missing out if you don’t use link building. Link building should be a key component of any SEO strategy, regardless of industry.

Here are the basics of link building if you’re not sure what it is:

  • Link building entails contacting external online sources and attempting to persuade them to link to a page on your website.
  • Your search engine ranking improves as a result of links from other websites, and your site is perceived as a more trustworthy source.

As simple as it may appear, there are some guidelines to follow in order to make the process as worthwhile as possible. However, in the end, you may be able to boost your company’s visibility and popularity among search engines and the general public.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.