How to Create an SEO Strategy in 5 Steps?

When it comes to startup marketing, one of the first things that comes to mind is optimising a website for Google. Today’s competition is so strong that a simple website isn’t enough to be noticed. This is where company blogging and content marketing come into play. It’s a lot easier to stand out and establish a name for yourself with content marketing.

The practise of Search Engine Optimization, or SEO, is used to rank website pages in search engines. The objective is to appear in search results for terms that your potential buyers could use (especially, Google). SEO has become a difficult chore due to growing competition to rank on the first page of search results. According to a research conducted by Slingshot SEO, 18 percent of organic clicks on Google go to the #1 position, 10% to the #2 position, and 7% to the #3 position. This emphasises the significance of achieving a better search result ranking. To stand out from the crowd, everything must be done strategically. We’ll go over the five steps to creating an SEO strategy for a new business blog in this blog:

1. Understand Your Business:

Your marketing approach should always align with your company’s objectives. SEO may be done for nearly any business that has or wants to have an online presence. You’ll need to determine what type of placement you want to achieve at this point, as well as how much time and money you have to devote to SEO. You’ll need answers to the following five questions:

• How much time can you spend in SEO?
• What are expectations regarding ROI?
• What is your budget?
• What is your primary product/service?
• Whether you want to reach on a global or local level?

Don’t rush through these phases since they will influence your whole SEO approach. You may go on to the following phases of developing a successful SEO strategy after you have these answers.

2. Find Relevant Keywords:

The next step is to identify suitable keywords for your desired product or service. A keyword is a phrase that people search for on Google. Keyword research is the process of determining the phrases that your potential consumer is most likely to type into Google while looking for your product or service. The objective is to discover keywords with the highest volume (average number of searches) and the least amount of competition.

Keywords don’t have to be related to the product you’re trying to sell; they may also be related to auxiliary items, industry jargon, and so on. Tools like MOZ, Google Keyword Planner, SEMRush, and others might be useful at this point. Simply type your term into the MOZ keyword explorer, and it will provide you with ideas and information about it. Keywords may also be found in online groups, forums, and social media. To begin, make a list of 5 to 10 target keywords that might be beneficial to your business.

3. Check Site Health:

health as well as low-hanging fruit for fast gains. SEMRush, Ahrefs, and Moz all offer excellent site auditing tools, and several of them include white label reports for users. Screaming Frog may also be used to investigate websites in greater depth.

After you’ve checked the health of your site, you’ll need to assess your position. The MOZrank is the best statistic for this. Moz provides a Chrome toolbar that displays data related to your site’s authority. This can serve as an excellent starting point for future initiatives. You can choose tough keywords early in the SEO process if your authority (DA and PA) is decent, such as 30 or above.

4. Create a Content Plan:

In order to create a content plan, you must first map out your buyer’s journey and then provide material that would be beneficial to your target audience. By brainstorming, you may quickly do research for a short-term SEO job. However, if you intend to use content marketing, you will need to do a more thorough research of your customers. The content strategy might change depending on a variety of elements such as expectations, business model, time constraints, and so on.

You’ll probably want to target keywords (themes) with high purchase intent for a small project. Keywords for an app development firm can include things like “app development company,” “iOS app development company,” and so on. If you’re planning a full-fledged content marketing strategy, creating a content plan is a complicated task.

5. Create a Link Building Strategy:

The most significant ranking element is the amount of backlinks, or sites that point to your website. If you want your website to appear in Google’s search results, you’ll need a link-building plan. To establish high-quality connections, use the following methods:

• Connect with other bloggers and write guest posts in exchange for links.
• Create good images and designs that others can use by giving you credit.
• Find listing sites in your niche and get your company enrolled.

For greater outcomes, use a variety of link-building strategies in your project. List the sorts and quantities of material you’ll need, as well as potential possibilities and the MOZrank of the sites you’d like to get a backlink from, to come up with an effective link-building plan. You should also keep track of the time and resources (content) required to put the plan into action.

SEO is a science as well as an art. Once you begin working, don’t rely just on the ranking keyword to demonstrate your accomplishment. To get a comprehensive picture, look at ranking keywords, traffic growth, and behaviour data, among other things. Keep track of the results as you implement the approach, preferably every week. This will keep you on the correct road and enable you to double down on successful ventures. Aside from traffic, you should track the number of subscribers and leads. You may boost traffic, but the quality of the visitors may suffer as a result. These metrics may be measured using conversion rates and behaviour signals.