Many Americans cannot imagine their lives without social media platforms such as Facebook, Instagram, Pinterest, and Twitter. Social media has truly woven itself into the fabric of our daily lives, especially now that we can access these sites on our mobile devices. This simple fact is intuitively understood by successful businesses, which is why most companies have a presence on at least one social media site. However, it is all too easy to become lost in the sea of posts and wonder, “Is anyone seeing this?” “What exactly am I doing here?” SEO strategy is the key to getting more bang for your buck with social media.
Social Media SEO Strategy
We typically use social media to share information from our WordPress blogs. First and foremost, a lot of SEO work needs to be done there. The “search” functionality on social media sites is still quite basic, but we can expect that to change in the coming years. For example, Facebook has collaborated with Bing to improve its search capabilities. (It’s incredible what the new Facebook Graph Search has unearthed!) As a result, you’ll need to consider titles, images, and including a few keywords in your social posts.
Keyword Analysis: The Core Component of SEO Strategy
What terms are consumers using to find products and brands similar to yours?
It is worthwhile to invest time, effort, and money in good keyword research because it will serve as the foundation for ALL of your other online marketing efforts. These keywords will appear on your website, in advertisements, on social media pages, and in PPC advertisements. Businesses frequently select keywords that are either too obvious or too broad. You can’t expect a tiny auto business to compete with highly competitive keywords like “used vehicle” or “car sales.” Instead, try “Prius Overland Park KS” – something a little longer and more relevant to your area. Remember that you want “low/medium competitiveness” and “high search traffic” (200+ searches per month). You’ll also want to discover which keywords your competitors are using so you can eat a little of their business.
Places For SEO
- Title Tag — Include keywords in the title tag of your homepage as well as all sub-pages. Use a variety of title tags and keep them to 70 characters or fewer. Don’t stuff your keywords, and try to make these sentences distinctive.
- Meta Description — Each page should include a description that comprises an attractive, informative message with at least one keyword and a call-to-action.
- Alternative Image Text – Fill in the “ALT TEXT” box with your most important keywords.
- Blogs — In each blog article, use a major keyword and several supplementary keyword phrases. You want it to sound natural and, above all, you want to write for your audience. To prevent being flagged as a “spam” post, we employ keywords no more than four times each post.
- URLs — Keep your URLs short and memorable but yet keyword-rich. Don’t just let WordPress assign you anything.
Also, keep in mind that there are back-end tweaks that web design professionals may make that will significantly affect how easy search bots can “crawl” (and rank!) your site. We can clean up the programming language, remove antiquated FLASH and JavaScript, and optimise the organisation of your site structure to increase your position almost instantly.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.