Determine Your Online Marketing Goals
The next stage is to identify the objectives you want to achieve with your SEO strategy, as well as the key performance indicators (KPIs) that will help you track your progress toward these objectives. Defining your unique goals can aid in the development of an SEO plan that will help you achieve them and track your progress. For example, if your main goal is to raise income by a particular amount by 2021, organic traffic to your website could be a KPI for determining whether or not you met that target. As a result, increasing organic traffic will be an element of your SEO strategy.
Define Main Keywords And Topics
After you’ve identified your digital marketing objectives, you’ll need to conduct keyword research to determine your primary keywords. Then, using what are known as pillar pages, you can target your important keywords.
A pillar page is a page that focuses on a single core idea or topic, and it is backed up by topic clusters, which are pages that focus on a subset of the main pillar page’s topics. A disaster restoration company, for example, would have a pillar page dedicated to “disaster restoration.” The numerous sorts of catastrophe restoration services (water damage restoration, fire damage restoration, etc.) each have their own page in the topic clusters that stem from “disaster restoration.”
You can create auxiliary clusters to support each subject cluster in addition to the topic clusters. A topic cluster page targeting “water damage restoration” might lead to secondary cluster sites targeting “basement flooding” and “sewage cleanup,” for example.
You may concentrate on having your pages rank well for all of the topics linked to your primary keywords using this method. This is more successful than concentrating on a single keyword’s ranking. You may establish a more targeted content and keyword strategy by mapping out your major keywords for your pillar pages, topic clusters, and secondary clusters.
Identify Relevant Long-Tail Keywords
There is no limit to how many clusters you can construct from a single pillar when establishing your cluster content strategy. The more cluster themes you can think on, the more depth your website will have. In some circumstances, the main pillar’s scope will dictate how many cluster topics you can generate.
Your cluster subject sites should concentrate on a certain facet of the main topic and use long-tail keywords that are relevant. Long-tail keywords are three or more words long and are more precise than core keywords. The search volumes for these keyword phrases are typically lower than the core keywords from which they expand.
So, what’s the big deal with long-tail keywords? To begin, identifying relevant long-tail keywords will assist you in identifying more in-depth topics that have piqued your interest. Returning to our earlier example, if a catastrophe repair service provider discovers “how does basement flooding occur” as a long-tail keyword within the “water damage” topic cluster, they can profit by writing and publishing a blog about basement flooding causes.
People employ long-tail keyword phrases in voice search, which is the second reason long-tail keywords are significant. In a voice search inquiry, someone is more likely to say “how does basement flooding occur” rather than just “basement flooding.” As a result, including these long-tail keywords into your content improves your website’s voice search query optimization.
The last thing to consider when producing cluster content centred on long-tail keywords is to make sure that each long-tail term is targeted separately and that there is no overlap.
Audit The Current Content Of Your Website
You should assess the existing material on your website before adding new content now that you’ve built your content, keyword, and subject cluster strategy. An audit of your existing content can assist you in identifying content that may be improved as well as content that fits into your newly designated topic clusters.
When evaluating your material, divide it into three categories: content that should be kept as is, content that should be updated to better target relevant keywords, and content that should be deleted. Duplicate content, content that is too light, or content that ranks poorly should all be removed.
Auditing your website’s current content before developing new content can save you a lot of time and effort. In many circumstances, upgrading current material to better target keywords will have a faster impact on your website than creating new content. Identifying ways to improve existing material will aid in the development of your content creation strategy.
Create Content For Pillar Pages And Topic Clusters
It’s time to start writing content for your pillar pages, cluster pages, and secondary cluster pages now that you’ve planned them out. The content of your websites is critical to your website’s overall success. You must ensure that you provide high-quality, informative material that your target audience will appreciate. The research you completed in the previous steps to discover your topic clusters and long-tail keywords will help you figure out what kind of content your website will need.
When developing content, the most crucial thing to remember is the user’s intent. To generate content that fulfils the expectations of someone searching for your chosen long-tail keywords, you must first understand what they would expect to find with their query. Check out our 2019 SEO Content Writing Checklist for more information on how to write good SEO content.
Fix On-Page SEO
Following the creation of the content for your webpages, you must ensure that each page is correctly optimised. This involves using your targeted keywords in title tags, meta descriptions, header tags (H1, H2, and H3), and the content itself. Make sure that all of your website’s internal links are working and that any that are broken are fixed.
With tools like the SEMrush On Page SEO Tracker, you can assess the efficiency of these on-page SEO aspects, and CMS platforms like WordPress will also make ideas to boost on-page SEO.
Fix Technical SEO Errors
Slow loading speeds and broken internal links are examples of technical SEO difficulties that might have an impact on your rankings. It’s critical to evaluate your website for technical SEO difficulties on a regular basis and solve any major issues that you notice. There are a number of tools that might help you spot these problems. Once a month, conduct a website audit to identify and resolve these issues before they have an influence on your results.
Work On Off-Page SEO
You should focus on establishing off-page links once your website is set up and optimised with new material based around your pillars and topic clusters. This is critical because backlinks are one of the three key elements Google considers when determining your website’s rating.
Off-site link development can take various forms, including distributing press releases on third-party websites, guest blogging, social network posting, resource page link building, and more. More strategies for developing backlinks to your website can be found in our link building strategy guide.
Track And Adjust Your SEO Strategy
You must now track your KPIs and make improvements to your SEO approach in order to achieve the greatest results. SEO is a never-ending process, and there are always methods to improve your approach and make more progress toward your objectives. To ensure that your SEO plan is on track, you should track and document the data from your KPIs on a monthly basis.
SEO Marketing Services From Stridec
You may build and implement an effective SEO plan that will help you accomplish your digital marketing goals by following the steps indicated above. Simply remember to evaluate your KPIs on a regular basis once you’ve implemented the approach to measure your progress toward your objectives and make adjustments as needed.
Call our SEO experts at Stridec if you don’t have the resources in-house to build, implement, and track an SEO strategy. Our SEO professionals will work directly with you to establish your online marketing objectives and develop an SEO strategy that will help you achieve them. We’ll also maintain track of your SEO strategy’s development and provide you regular reports to keep you informed.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.