How to Develop a Viable SEO Strategy in 2023

Did you know that firms spend over $65 billion on SEO each year? An effective SEO approach enables businesses to create websites that are quick, strong, and user-friendly, and that rank well in search engines.

As a result, businesses benefit from increased brand exposure, lead generation, conversion optimization, user experience enhancement, and brand trust. Despite this, many businesses struggle to develop and implement an effective SEO strategy. This post will walk you through the steps of developing a strong SEO strategy for 2021.

Creating a Powerful SEO Strategy

When developing an SEO strategy, three factors should be prioritized.

  • On-page SEO focuses on your page’s content and how to optimise it to rank higher in search engines.
  • Off-page SEO refers to links directed to your website from other websites on the internet. The quantity of backlinks and their authors aids in the development of credibility with search engines, allowing you to rank higher.
  • Technical SEO pertains to a website’s architecture.

Here are seven steps to developing a strong SEO strategy in 2021.

1. Satisfy User Search Intent

Although Google has over 200 ranking variables, being helpful to users is the most significant. It relates to meeting user search intent in SEO words. You can satisfy user intent in a variety of ways. First, figure out what you’re going to provide your audience. Are you selling goods, entertaining people, or disseminating information and research?

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Second, determine your target audience — who do you want to visit your website? After you’ve answered the “why” and “who,” you may go on to the “how.”

2. Choose Keywords That Will Lead Users to Your Content

Determine the phrases that customers use while searching for your products or services on search engines. Consider the following when selecting keywords.

  • Use keywords that are relevant to what you have to offer. Avoid using short and unclear keywords because they have a high level of competition and may attract the wrong audience. For example, instead of using keywords like “purchase boots,” use “buy winter boots for ladies.”
  • Choose keywords that have a high search volume. To calculate the search volumes of terms, you can use SEO tools such as Google’s Keyword Tool.
  • Make use of long-tail keywords. According to research, long-tail keywords have a 3-5 percent higher click-through rate than generic terms. The most appealing aspect of long-tail keywords is that they have minimal competition, which increases your chances of ranking for the keywords. For example, while SEO is a widely-known acronym, ranking high on Google is challenging. As a result, in order to rank effectively, you must develop SEO-related content. You can create material on keyword research, image optimization for SEO, and establishing an SEO plan (like in this article), or any other subtopic under SEO.

3. Invest in High-Quality Content

On your website, delight your viewers with high-quality content. You can accomplish this by addressing your audience’s pain areas, providing practical answers, making the information visually appealing, and providing in-depth content.

Quality content not only helps you rank for keywords, but it also keeps your readers interested. You have the ability to rank in search engines with each blog article you write. Remember that you are not writing for search engines, but for your target audience. As a result, write about themes that are relevant to your audience and add relevant keywords. The bottom line is to provide value to your audience in order for them to notice you.

4. Develop a Link-Building Plan

Backlinks are required if you want to establish a powerful SEO strategy in 2021. According to research, there is a positive correlation between links and first-page Google ranks. As previously said, link-building is critical for off-page SEO. It refers to the process of obtaining backlinks from other websites on the internet.

Begin developing a link-building strategy by considering how you can acquire backlinks to your site. If you’re just getting started, you can have other local businesses link to yours while you link to theirs. Look for opportunities to guest blog as well. In this manner, you may point people back to your website. Backlinks can also be obtained by blogging about current events and news. This increases the likelihood of other bloggers and industry influencers linking to your posts.

5. Compress Media Before Uploading on Your Website

It is a critical stage in creating an effective SEO strategy. Google is a big fan of visual content including video, photos, and infographics. While these visual elements have SEO value and are critical in drawing and holding visitors’ attention, they can degrade the user experience.

When a video has a large file size, the internet browser has a difficult time retrieving your website. This slows down your page speed – keep in mind that page speed is one of the most important ranking factors for search engines. A reduced file size means that your page will load faster and, as a result, will rank higher on Google.

Check the file size before uploading any media to your site. Anything larger than 1 MB is too large and must be compressed. To protect your site’s speed, it’s advisable to keep your files in kilobytes (KB). There are numerous image compression applications available online that may reduce file sizes to minuscule levels without sacrificing quality.

6. Conduct a Technical Audit

A variety of issues can degrade the user experience on your website. Broken links, server errors, missing meta tags, crawling issues, and page access issues are among them. It is standard practice to perform a technical audit on your site to ensure that it is operating at peak efficiency.

7. Measure Success

SEO is a time-consuming and labor-intensive process. It is advisable to track and measure your progress once you have spent time and effort perfecting your SEO approach. Metrics such as organic traffic and page ranking can be used to assess the effectiveness of your SEO efforts. How percent of your website’s traffic comes from organic search? How do your pages rank for the keywords you’re after?

Bottom Line

As individuals spend more time online, SEO is more important than ever. Planning and implementing an SEO plan is a great method to create leads and sales while also establishing online trust.

With Google and other search engines changing on a daily basis, you need to adjust your SEO approach to keep up.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.