To beginners, search engine optimization might appear magical.
The components of a successful SEO strategy aren’t always evident to the untrained eye. However, after you’ve grasped the fundamentals, you can:
- Dramatically increase your organic search traffic
- Increase your conversion rate
- Generate more leads and revenue
Despite popular belief, SEO is not dead. Furthermore, even the finest material requires some assistance in being discovered.
These 34 SEO pointers will come in help in that situation. This essay gives a fundamental knowledge of the most critical aspects necessary for SEO success, whether you’re a novice just starting started or an experienced looking for a fast refresher. In addition, we’ve provided an on-page SEO checklist to assist you with each blog post you create.
How To Boost Traffic With 34 Important SEO Tips You Need To Know (+ Free Checklist)
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- 6 Tips On How To Do Keyword Research
- 2 SEO Meta Tag Formatting Tips For Optimal Search Snippets
- 7 SEO Writing Tips To Create Better Content
- 4 Image SEO Tips
- 3 Internal Linking Tips To Avoid Over-Optimization
- 5 Simple Link Building Tips
- 4 Additional WordPress SEO Tips
- 3 Tips For Measuring SEO Success
- Resources For Further Learning
Why Is SEO Important?
You may have heard that SEO is an out-of-date strategy. You may have even heard that in 2016, fundamental search engine optimization is no longer essential.
This, on the other hand, could not be further from the truth. In reality, SEO is as essential as it has always been. Furthermore, if you aren’t paying attention, you may not be receiving the maximum amount of traffic. While search engine algorithms and SEO best practises are continuously changing, it’s still critical to understand the fundamentals and not rely on chance to rank your content.
That’s where the following pointers can help.
6 Tips On How To Do Keyword Research
Any successful SEO strategy must have keywords. They are required by search engines in order for them to comprehend what your content is about. They are required by users to assist them in finding solutions to their inquiries. Your mission is to provide excellent resources that respond to popular search queries.
Tip 1: Learn How To Use The Google Adwords Keyword Planner
Every marketer’s go-to tool for keyword research is Google Adwords Keyword Planner. It’s helpful for figuring out keyword search volumes and coming up with new term suggestions. To show how it works, watch the video below:
Tip 2: Use SERPs.com’s Free Keyword Research Database
We love this free keyword tool from SERPs.com. It’s fast, effective, and incredibly easy to use.
Here’s how it works:
- Go to the Keyword Research Database.
- Enter a keyword and click “search”:
It’s as simple as that.
Tip 3: Use SEMRush To Gauge Keyword Difficulty
If you have a paid Moz subscription, you are well aware of how valuable their Keyword Difficulty tool is. But what if you can’t afford a high-end SEO software package?
Then there’s SEMRush.
While they do have premium plans, you can get started with their Keyword Difficulty tool for free:
1. Create a free account with SEMRush.
2. In the left-hand menu, look for Keyword Difficulty.
3. Type in the terms you’d want to look up (up to 10 at a time)
BONUS TIP: Selecting successful keywords takes forethought. If your blog is new, low-competition keywords (under 50%) may be preferable, even if they don’t have a significant search traffic. If your site is already well-established, however, you might want to exclude terms with fewer than 500 to 1000 monthly searches.
Tip 4: Use The Keyword Planner For Competitive Research
We’ve already discussed how Google’s Keyword Planner may be used to estimate keyword search volumes.
You may, however, utilise it to come up with keyword suggestions depending on your competitors.
1. Begin by conducting a new keyword search based on a website:
2. Enter the website or landing page URL of a rival to use as a starting point for keyword ideas:
3. You’ve now come up with a slew of keyword suggestions based on what your rival could be targeting. Consider pursuing these terms before they do, or see if they’re currently ranking for these terms.
Tip 5: Use SEMRush To Find Your Competitor’s Top Keywords
Another good tool for discovering rival keywords is SEMRush.
1. Go to your account page and select Organic Research:
2. Type in a domain name to check what keywords it ranks for:
You might be able to identify terms you wouldn’t have thought to target using this method.
Are you doing #keyword #research the right way?
Tip 6: Find And Incorporate LSI Keywords
Different words may be used to search for the same things, especially when searching for concepts that have several synonyms.
As you can see from the above statement, search engines recognise this. They need to return search results that mirror both the terms, but also the purpose behind those keywords.
The technique that helps search engines comprehend how similar terms relate to each other is referred to as latent semantic indexing (LSI). Using the LSI terminology, keywords might be terms that are synonyms or are very closely linked to one another.
Using the LSI Keyword Generator is quick and simple when looking for these keyphrases. This tool allows you to find keywords that you can weave into your text.
Do you feel lost? Don’t worry about it. To help you get started, we’ve prepared a full page on LSI keyword research. Additionally, we will be able to discuss keyword implementation in a few seconds.
2 SEO Meta Tag Formatting Tips For Optimal Search Snippets
Meta tags are snippets of text that exist in your website or blog’s code. According to Search Engine Watch:
The tags found between the start and end head tags in an HTML document’s code are referred to as meta tags. No visible content exists here, but parsed text can notify web browsers (or other web services) about this page. The simple definition of it is, it “explains” the page for a browser to comprehend it.
For every post on your blog, you need to edit two meta tags. The title tag and the meta description tag are known as meta tags.
The title tag describes your web page to both visitors and search engines. While meta description tags help visitors learn more about your website, they should not be used in place of descriptive text. Search engine result pages show both of these (SERPs).
The title tag tells users and search engines what your web page is about. #SEO
Here is what they look like in the search results:
Tip 7: Know How To Write Strong Title Tags
There are three essential elements (plus one that’s optional) to writing a quality title tag:
- use proper grammar and limit text to no more than 70 characters (as of May 2016). Anything greater than this length will be removed from Google’s index.
- As far to the left as feasible, insert your post’s major keyword. Here we’ll have a bit more to say about keywords in a minute.
- In order to inspire people to click, it is useful to provide a value proposition.
- Also, your blog or company name should be listed at the conclusion. You may use this to strengthen your brand in search results, but it uses space as well.
Tip 8: Know How To Write Strong Meta Descriptions
There should be a value to the user for clicking on your search result. Be mindful of these as the copy that will appear in your blog article.
A few technical issues to bear in mind while constructing meta descriptions are as follows:
- As short as possible, please. In other words, Google truncates text that is longer than this length.
- Although they should be long enough to offer a meaningful summary of your content, make sure you keep them short.
- You should incorporate your major keyword in their content. Just though meta descriptions don’t affect rankings doesn’t mean adding your keyword in them is a bad idea, since it’s a great way to help clarify what your page is about to the reader.
TRY THIS TO SEE WHAT YOUR TITLE TAG AND METATAG WILL LOOK LIKE BEFORE PUBLISHING: Use a free SERP preview tool to look at search engine results pages. Consider these three options:
- SERP Preview Tool from Portent
- Moz.net Page Title Title Tag Preview Tool
- Site Search Engine Recommendation Preview Tool
New to #SEO? Don’t overlook your title tags and meta descriptions:
7 SEO Writing Tips To Create Better Content
More well known as the “content is king” cliché, you’ve definitely heard that expression before.
It has been repeated several times more than we would want. This statement has a positive tone, and is relevant to today’s society. Without good content, it’s impossible to implement an SEO strategy. Writing text that’s highly optimised for search engines without appearing spammy or mechanical is straightforward if you follow these suggestions.
Tip 9: Include Your Primary Keyword In The Right Places
Without primary keywords in several locations, your content will be difficult to find. One of the most basic aspects of on-page SEO is found here.
A BONUS TIP: As you publish new blog posts, remember to concentrate on only one major keyword. Just like with static web pages, so with dynamic pages as well.
Tip 10: Use Longtail Keywords Throughout Your Post Copy
The lengthier version of your core keyword is known as a longtail keyword.
You might find keywords like this, for example, if your core keyword was “content marketing”:
- guidelines for new-to-blogging writers
- a tiny company guide to content marketing
- strategies for content marketing success with software
These are just a few hypothetical examples.
Tip 11: Understand Latent Semantic Indexing
Search engines seek for meaningful themes on web pages rather than just keyword density when employing the technique of Latent Semantic Indexing. A long-time SEO specialist named Bruce Clay has stated that
Google uses a number of related words and phrases in a network instead of just one keyword to rank websites in latent semantic indexing. While your primary keyword or phrase should be part of your text content, your content should never be entirely about that keyword or phrase. This is something to watch out for: Google could consider the page to be over-optimized, resulting in fines or a drop in search engine ranks.
An other way of putting it is to employ synonyms and variants of your core keyword. You don’t need to just copy and paste your main keyword ad infinitum. When I first thought about this, I cringed since it seemed like I was simply rehashing myself in readers’ and search engines’ eyes.
Use synonyms and phrasing variations of your primary #keyword. #SEO #Blogging
Moz CEO Rand Fishkin does a great job of explaining how to use semantically connected keywords:
Tip 12: Write For People First, And For Search Engines Second
Regardless of your audience, always write material for your target audience in mind. Readers will notice if something is excessively technical and geared for search engines.
Keep keyword stuffing at a minimum.
Avoid overusing keywords in your article. Instead, distribute them across your post in an orderly fashion. It’s likely that long tail keywords will show up spontaneously as you write.
In the above example, notice how the word “burrito recipe” is used in a well-written phrase.
Learning how to create this great burrito recipe at home is as simple as making this dish.
Let’s use an example of keyword stuffing here:
“This is the greatest burrito recipe you can use for making tastier burritos since it uses black beans instead of refried beans.”
This phrase makes good use of the term in a clear and legible way. It sounds weird and too polished.
BONUS TIP: Try to find the right balance between SEO and creative text. Of course, to get found, your material must be appropriately optimised. On the other hand, no one wants to read information that is dull. People often look for posts on their own, therefore it is important to ensure that what they read is intriguing.
Tip 13: Make Sure Your Content Is Comprehensive
It is essential to have lengthy, in-depth blog entries if you want to completely explore a topic.
According to a study, blog articles that are at least 1,500 words long are more likely to rank well. That number goes up to 3,000 words in Neil Patel’s latest study. When we look at these research, we learn two things:
The key goal of search engines is to give its customers a pleasant experience.
So, you’ll have to help them locate the correct information quickly.
Content that completely answers a user’s inquiry regarding a certain topic will rank higher in search results because of this. When someone has found what they’re looking for, they ideally want your content to give them all they need to know without having to go any further (which slows down the user and creates a weaker user experience).
It’s difficult to discuss a wide range of topics thoroughly using few words (somewhere in the 1,500 t0 3,000 word range, or more).
Even if you pad your material to achieve a high word count, that doesn’t imply you need to do so. Creating useful content will not help you rank well in search engines. Instead, try doing the following:
Pick Up Any Book: The purpose of this blog writing process is to provide you complete guidance on how to create killer posts.
Tip 14: Understand The Importance Of Unique Content For SEO
As long as there has been content creation advice being offered, SEO professionals have been encouraging others to produce distinctive work. Despite this, they do not always implement the meaning of “unique content.”
It’s a bit difficult to come up with original material when it comes to content marketing and SEO.
- the unique content is fully included here Content that is precisely the same or highly close is considered duplication.
- The elements of the topic to which additional postings have not yet been written.
- Represents unique or authoritative information that others may not be able to replicate.
Here are some ways to ensure your content is unique:
- In order to prevent your text from being copied word-for-word on the web, be sure to use CopyScape.
- On your own, manually go through the top 10 articles and sites that presently rank for your keyword target. For this assignment, identify the information that is lacking from these postings. Maintain the presence of important information in your own material.
- Fill up your blog article with different kinds of material that others are missing. Any of these can be included, such as images, video clips, infographics, and PDF downloads.
- To have interesting, quality content, add your own unique research or data. Original research has a large readership and search engine presence because it delivers unique value that no one else can supply. Your material gains greater value, leading to an increase in incoming links and making your blog an authority in your field.
BONUS TIP: If you’re looking for in-depth information on different types of content, go no further than Distilled (a reputable London-based SEO and content marketing business). Although it was written a few years ago, its observations remain as relevant now as they were when it was first published. Also, this is a fantastic example of an authoritative and thorough blog entry.
Tip 15: Use Correct H1 – H6 Tags
If you use header tags appropriately, your postings will be simpler to read. Furthermore, search engines can more correctly and efficiently analyse and index your material.
Heading controls may be found in WordPress in this location.
IMPORTANT NOTE: One H1 tag should be used for each article and page on your site. You can use numerous H2 – H6 headings in place of multiple H1 headers as necessary. Using four or fewer font sizes on a page is generally considered good practise. The suggested markup is to use H2 headings for sub-headings, H3 headings for additional points, and utilise H4 tags only when needed. You will be making content that readers and search engines can readily comprehend with this strategy.
4 Image SEO Tips
Although search engines can’t “see” your photos to discern their content, images might include references to material elsewhere. Instead, they look at other pieces of data in order to discover what your photographs are showing.
Tip 16: Include Keywords In Image File Names
One of the most essential things search engines require to properly analyse the contents of images is file names. Use these recommendations:
- Do not use hyphens to separate words in file names by using – (dashes) between words (underscores).
- One image in your article should have your main keyword phrase (ideally, a post header image).
Here’s what a well-formatted image file name might look like:
You get the point. This is something that’s often overlooked, but it can help you rank in image searches. It can also help support the overall SEO performance of your blog posts.
BONUS TIP: Stick to using .jpg and .png files for your blog images.
Tip 17: Avoid Using Image Title Tags
When you upload a picture, WordPress will automatically fill in the image title.
However, it’s debatable whether or not they are beneficial for SEO. When everything is said and done, people and search engines alike will have all the information they need to comprehend your image if you’ve provided a file name and alt text that are informative.
When you include keywords in your document’s title tags, this has little to no effect on your SEO. There won’t be much of a difference, and your photos might seem as like they’re too optimised (by trying to stuff too many keywords in your image data).
Tip 18: Learn How To Write Image Alt Text
Alt text serves as additional information about the content of a picture.
In this post, you may modify picture alt tags quickly in WordPress:
The first is that alt text is critical for two reasons:
- It’s employed by Google to aid picture comprehension, as it has no way of “seeing” images.
- Using the alt attribute helps people understand what the picture should be when a browser is unable to load it.
Tip 19: Upload Images At The Exact Size You’d Like Them To Appear
WordPress blogs will typically host big pictures and resize them using the CMS.
The downside of using Resize Automatically is that it slows down page load speed as it requires WordPress to resize the picture when it’s loading the page. In general, if website load speed causes problems, that might impact SEO.
If you want the photos to display the way you want, submit images that have the precise proportions you desire. Preventing your CMS from having to work as hard to load your pictures is a smart approach to increase performance.
Also, the CoSchedule blog has a column width of 770 pixels. Thus, we take photos with dimensions of 770 pixels wide (or less).
You may try utilising the Page Ruler plugin for Chrome to figure out the precise column width of your own blog. You won’t have to worry about how many pixels you’re measuring:
A BIT OF ADVICE: If you have a large number of big photos on your blog, you should not devote additional effort to re-sizing the images after the fact. This is something to keep in mind as you go on. This is something we’ve done before in the past as well.
3 Internal Linking Tips To Avoid Over-Optimization
The linkages used by search engines allow them to identify how pages and websites are related. To rank higher in search engine results, it is critical to gain links from high-quality websites. Relevant sites and content on your own site should also be linked to.
Go overboard improving internal links, and search engines might penalise you. The following two strategies can help you avoid over-linking.
Tip 20: Make Author Bio Box Links No-Follow
This tip requires some explanation about what follow and no follow links are.
- Search engine link equity (also known as “link equity”) may be increased by following links. By saying this, they tell search engines, “We’re significant, therefore you should connect to us.” Search engine rankings are directly impacted by this.
- A link without the “nofollow” attribute passes no link equity. Because search engines do not include no-follow links when calculating search engine rankings, no-follow links don’t count in search engine rankings.
Google doesn’t want to see you creating garbage content just to get links. Readers don’t either.
Google doesn’t want to see you creating garbage content just to get links.
In order to fight this, Google gave bloggers a warning to make links in the author box no-follow. It is possible to look as though you are spamming if you utilise no-follow links in the bio area.
BONUS TIP: Implementing bio boxes on your blog using Gravatar is a great idea. Additionally, it is connected with WordPress, and, via the use of a unique tag, it appends a no-follow attribute to all links. Here on the CoSchedule blog, this is how we deal with author bios.
Tip 21: Avoid Over-Optimized Anchor Text On Internal Links
When anchor text links to another page, it is known as anchor text.
Link-related anchor text is used by search engines to assist them comprehend link relationships. Search engines can deduce that the website you’re linked to is probably connected to preparing burritos if your anchor text is “burrito recipes.” When linked text exists on a page, burritos are relevant to that page.
Keep in mind that your anchor text is probably over-optimized, so take care not to overdo it. In this context, when you’re linking to content within your own blog, you need to take extra care.
This is why:
- The way search engines evaluate the importance of a web page is by measuring the number of links pointing to it. High-quality links on other pages enhance a post’s search engine authority.
- Links with relevant anchor text aid in demonstrating the trustworthiness of a post’s keyword-targeted ranking.
- This means that it is imperative to generate plenty of links to an article with similar anchor text, since this will help to boost its organic search results.
When selecting anchor text, you should utilise keywords rather than text that exactly matches the target term on the linked page. For example, if you have a website targeting the term “burrito recipes” and another page targeting “burrito catering services,” we might argue that those two pages serve as a dynamic combination (please bear with me and my burrito obsession here).
Using exact-match anchor text for a link (i.e., “burrito catering services”) would be deemed SPAM on your catering website.
Another major reason search engines penalise over-optimized anchors is that they’re considered to be spammy. Overuse of the strategy has occurred since it is an obvious means of letting search engines know that the page is really working hard to get it to rank for a term.
Select anchor text that goes together with the website’s theme.
For example, if you want to include a relevant snippet of content on a page that links to it, use a sentence fragment that incorporates important information, but is not a precise keyword match.
Using brand names or proper nouns as text anchors is completely acceptable.
Keep these two points in mind, and you’ll have smooth sailing ahead for your internal linking efforts.
Tip 22: Do Link Between Related Pages On Your Site
The more internal links a website has, the better its SEO will be.
When you include structured data in your content, it makes it easier for search engines to find your associated content. This improves Google’s and others’ understanding of the overall context and meaning of your material, helping to boost your ranking.
The two most important aspects to consider here are:
- Make sure the pages you link to are topically relevant to one another.
- Ensure your anchor text matches the context of the linked page.
For an idea of what we mean, consider this example. When using the text in the image above, we have used the keyword “produce amazing evergreen content.”
This is the related web page. Check out how closely connected the anchor text and the destination page are:
This is useful in two ways:
- people locate additional stuff they might be interested in by using this tool (increasing your page views).
- the URL describes an important resource in regards to the issue (in this case, creating evergreen content).
Make strong internal linking practices a habit, and soon enough, you’ll have a site that’s easier for both search engines and readers to navigate.
5 Simple Link Building Tips
Search engine rankings can be affected by inbound connections from other websites. They notify search engines, they inform search engines “This is a popular website, and many people are sending traffic to it. That must be a topical authority, or something really significant is happening.”
Tip 23: Claim Unlinked Mentions
Unlinked mentions are references to your brand or blog on other sites that don’t include links.
These can easily be discovered in three ways:
- Looking for unlinked mentions using a tool like Moz or Ahrefs.
- Set up Google Alerts for your brand name, then perform an offline web search for connections to your site.
- Using sophisticated search operators to look for brand references that are not connected.
This is the simplest of the two options. Second and third alternatives are free, but if you don’t have funds, the second and third are as well. Discovering all the connected mentions in your articles is a fantastic place to begin learning how to use them.
The next step is to identify a suitable contact person if you’ve identified an unlinked mention. This may be the person who writes blog posts, the proprietor of a website, or a person that provides technical assistance. If you see an article or website mention someone do them a favour and send them a brief note to thank them and ask if they could include a link.
Your chances of success are good. Adding a link is likely if someone is already speaking about you. This helps both your SEO and your readers’ ability to locate you.
Tip 24: Leverage Public Relations For Links
Once a company’s public relations strategy has gotten off the ground, the main aim is to build brand recognition.
It is beneficial to obtain authoritative news sites to mention you, as well.
It’s all about offering editors something they’re interested in writing about. They are more likely to connect back to your site, thereby benefiting you.
Whether you’re a first-time writer or just beginning, you should begin with this guidance from The Guardian.
Tip 25: Share Content On Social Media
In and of themselves, social media links don’t affect SEO.
While the distribution of your information is vital, social promotion is necessary to putting your content in front of people. That site could even include a link to your original work as one of the sources for their own piece of material.
Tip 26: Avoid Link Spam Penalties
The search engines are intelligent. They are able to ascertain whether folks are employing artificial linkages to rig the system.
Back-linking used to be an SEO-friendly method of increasing the number of links pointing to your site. While some still practise, the effectiveness of their approaches has almost completely vanished.
Black hat techniques used to include:
- Participating in the process of the creation of lots of low-quality websites by linking back to them.
- creating new hidden pages, linking back to other sites, and hacking other sites
People have pulled these types of frauds in the darkest parts of the internet. Search engine algorithm changes have effectively almost totally erased their efficacy, thanks to these cheats who can’t use them.
A manual penalty notice from Google is what you may expect if you are found generating deceptive back links.
At this point, you will see that your search engine ranks have decreased. It’s also possible that you may be completely deleted from search engine indexes.
If you do these things, this is not something that will likely happen:
- Do not write guest blog posts with the sole goal of gaining links. “Guest articles” used to be rather widespread, with templated 300-word “guest posts” distributed to dozens of blogs at once in order to help websites increase their link counts. Getting hit with a penalty is fast and easy using this method. Write high-quality and in-depth guest pieces, which are a valuable contribution to establishing your topical authority (and maybe add one or two links back to your site for usability purposes).
- You should never pay for links. Links bought from Google will show up in search results. You typically find businesses that offer connections in “low-class communities,” and that you want to stay away from.
- When commenting on articles, don’t include back links in your comments. Most blogs have never utilised no-follow links in their comment sections, thus manipulative SEOs put garbage comments on websites with backlinks to their own sites. This method provided excellent link building opportunities quickly and easily. Making search engines unhappy is an excellent way to irritate readers, too.
Tip 27: Create Great Content People Want To Link To
It is kind of a cliché.
Many people realise that “creating amazing content” is a good idea. It’s nearly impossible to produce material that’s so poor that nobody wants to read it. Additionally, just urging others to “do better job” doesn’t benefit the audience in any way. It is irresponsible and insulting counsel.
Although it is possible to generate material that draws links, there are some approaches you can take that make this content more likely to get connections. Take a look at these ideas:
- There is no information found on any other website that offers the same information as presented on this page. You may do a survey, and then post the findings on your blog.
- Don’t skimp on your material. That involves thoroughly explaining your subject. You are more likely to be acknowledged as a source if your page is the greatest resource available for a specific topic.
- Punctuality is crucial. You may anticipate to receive a lot of links from the original source if your blog or site breaks any significant news.
- Make resource sites useful. The primary purpose of creating a page to contain downloadable materials or templates is to provide more resources and templates to visitors. When anything genuinely useful is made, it will most likely be linked to.
- Use a good sign-up landing page to run a contest. It could gain some press coverage if you market the contest properly (and that means backlinks).
- Build a practical web-based application. People will want to tell others about anything that you’ve built, if you create something unique. The Portent Content Idea Generator is a wonderful example of content idea generation.
4 Additional WordPress SEO Tips
WordPress is unusual from a search engine optimization (SEO) perspective. Search engine optimization is important if you want your WordPress site to perform well.
Tip 28: Use the Yoast SEO Plugin
Your WordPress plugin should be Yoast if there’s just one you use. There is a lot of impressive functionality that’s focused on increasing your SEO.
This can perform the following functions:
- For easier customization of titles and meta descriptions, make the process simple.
- To determine how often you’re using your main keyword, count how many times you’ve used it throughout your post.
- Use the Flesch Reading Ease Readability Formula to assess the readability of your article.
Download Yoast here. Then, watch the video below to learn how to use it in under 30 minutes:
Tip 29: Use A Mobile-Optimized WordPress Theme
Mobile web traffic is become more popular than web traffic on desktop computers. When it comes to calculating search results for mobile devices, Google prioritises sites that are mobile-optimized.
In other words, mobile devices are now more crucial than ever.
Mobile-optimized WordPress themes are an easy method to get this done. One should be able to find several mobile-friendly WordPress themes by searching for “mobile optimised WordPress themes.”
If you change themes on your site, follow WordPress’s rules. This is important to know, as some features and information may not seem exactly the same in each theme. You should proceed with care.
Tip 30: Use SEO-Friendly Permalinks
It is thought that search engines utilise keywords in URLs to assist them in determining what a given web page is about.
But by default, WordPress always uses non-optimal URLs, such as these:
What you want are URLs that look more like this:
A term that Google’s search algorithms will understand is likely to result in more visitors than just using a question mark followed by a random string of digits.
Learn to use SEO-friendly permalinks by watching this video.
Tip 31: Fix Broken Links
Broken links may not always result in search engine issues.
But, on the other hand, they produce a terrible user experience (even if you have a really funny 404 page). Your total SEO efforts might be negatively impacted if this causes site visitors to depart. While they may also be created to reveal lost chances to connect valuable pages, they may also be a waste of time, and hurt your overall search results.
It is fortunately a simple task to repair broken links. Broken Link Checker Plugin provides a quick and simple way to find and correct broken links.
Another handy gadget called Screaming Frog can also help you with this challenge. Fixing broken links is described in step-by-step directions.
To return to the Table of Contents
3 Tips For Measuring SEO Success
If your SEO activities are producing results, you should know about it. You can make sure you’re on the right track by measuring the correct metrics. Opportunities may be found more readily when locations can be better defined.
Tip 32: Make Sure You Have Google Analytics Properly Set Up
When it comes to SEO, Google Analytics is an excellent measurement tool. Whether you’re new to Google Analytics or not, you should definitely check out the New Google Analytics User Starter Bundle. This dashboard monitors SEO performance as well as a whole host of other parameters.
Begin by doing the following:
1. Find the bundle in the Google Analytics Solutions Gallery.
2. Click Import.
Congratulations! You’ve done it. You’ve finally created all the dashboards you need to measure your progress in two simple steps.
You may also visit Google’s support page for additional help with Google Analytics. This website will provide everything you need to begin started, and it will help you become an excellent analyzer.
Tip 33: Track The Right Metrics
Marketers frequently prioritise ranks when it comes to SEO.
Rankings are not an adequate measure of an organization’s performance, though. As a result, it is far more difficult to consistently track ranks across all users because of customised search. Also, rankings are a means to a goal (getting visitors to your blog), rather with regard to long-term success rather than immediate gain.
When it comes to #SEO, are you tracking the right metrics?
Instead, concern yourself on the amount of visitors, conversion rates, and income earned (or leads generated, depending on which is more applicable to your situation). This data will tell you a lot more about your search engine optimization (SEO) performance than rankings alone.
Looking for a bonus tip? Want to discover the best method to help a business owner understand the benefits of SEO? Let them see how profitable your efforts are.
Tip 34: Use an SEO Software Platform
The subscription costs of SEO tools are substantial. However, if you can afford them, they’re well worth the money.
You may use these services to perform these additional things.
- Discover changes in keywords ranking over time
- Conduct in-depth market research
- Keep an eye on incoming connections.
- Pespectively examine your material
Here are some popular options to consider:
- Moz (suitable for all skill levels)
- Raven Tools (suitable for all skill levels)
- SERPS.com (suitable for all skill levels)
- Positionly (suitable for all skill levels)
- Conductor (advanced enterprise solution)
- BrightEdge (advanced enterprise solution)
- SearchMetrics (advanced enterprise solution)
BONUS TIP: If you can’t afford an SEO platform, SEO Book, SERPs.com, and Moz all offer free tools that are worth exploring.
That’s A Lot Of SEO Tips To Learn (And We’re Just Getting Started)
SEO is a difficult and thorough discipline. It encompasses a wide array of approaches, stratagems, and hot techniques.
Because of this, it is hard to summarise everything in one post. To start, it will take time to assimilate everything in this text. When you’re ready, here are some additional helpful sites to check out.