SEO tips to kick-start your new website.
You have unveiled your latest website and are getting ready to welcome a slew of new visitors. But how would people know what you have to sell if they can not navigate your new website?
The bad news is that SEO is not as easy as flipping a couple of switches. It is also not a one-time deal; SEO must be a part of your ongoing marketing strategy. There is also an enormous amount of knowledge available on the internet – where do you start?
That is why we have put together this SEO tips, tricks, and tactics guide. The same basic pieces of advice apply to most websites, and we have gathered the best to get you started. We also included links to additional resources as well as our go-to tools for getting the job done.
The good news is that, despite its widespread use, most website owners ignore SEO; a little effort will bring you ahead of the pack. Even better, these are concepts that do not necessitate an encyclopaedic understanding of programming.
While SEO can seem daunting at first, the fundamental principles are simple to grasp. Whatever your level of expertise, there is still room for improvement on your website. Are you ready to begin?
How do you monitor SEO impact?
What is the first move in getting traffic? Setting up your website for search engine optimization. This does not imply that you should change your website (yet!). We will start with some of the resources available, many of which are free or available directly from the search engines. We will use these to look at what is going on right now and get data on what we should do next.
And experienced practitioners find it difficult to know which techniques to use and in which situations when it comes to SEO as a discipline. The tools mentioned below, on the other hand, are key in any campaign, whether it is your first or 1000th location.
1. Setup Google Analytics (GA) to track website traffic:
Installing analytics tools is the one SEO tip you must pursue if you do nothing else. Google Analytics is a free, versatile, and powerful tool that allows you to monitor how many people visit your website and what they do while there.
It will monitor sales, what content your audience is most interested in, and how they find you. It takes a little technical know-how to get started with Google Analytics, but if you are using one of the more common content management systems (CMS), such as WordPress, there are plenty of resources and in-depth advice to help you get started.
While Google Analytics is a large subject that deserves its own guide, we recommend starting here and checking out this small business guide, which contains a number of useful posts.
2. Setup Google Search Console (GSC) to see what Google makes of your site:
What if I told you that Google has a powerful set of tools that can tell you how much they crawl your web, what they think it is about, and even give you suggestions for problems they are having? And you are allowed to have it? Is it just for free? Would not you want to have it?
You certainly can – Google Search Console is a free tool that allows you to monitor and improve your site’s performance in search results. This is basically free guidance from the people we are attempting to please.
It is easy to get started. By attaching a meta tag to your homepage’s HTML code, uploading a file to a server, or using Google Analytics or Google Tag Manager, you can prove that you are the site’s owner or administrator.
Give it a few days to gather info, and you will have a slew of choices. Use Search Console to ensure Google understands your content, see which queries drive traffic (as well as how many people click on your site in the search results), track spam problems, and see who is linking to you, among other things. Search Console is often ignored, but it can make a significant difference.
3. Use Bing Webmaster Tools to get even more information:
Google is by far the most used search engine in the United Kingdom. Every day, however, millions of searches are conducted using Microsoft’s search engine.
Another way to boost your SEO efforts is to learn what they think of your platform. They, like Google, have a fantastic tool called Bing Webmaster Tools that provides free information.
You will get different ideas about how to better the website because it provides different data to Search Console. It also includes SEO reports and an SEO Analyzer to help you get started with actionable advice. There are many ways to check the site in order to register and get started, similar to Search Console.
How do you research keywords?
Keyword analysis is one aspect of SEO that many people are familiar with. After all, we use a keyword any time we use a search engine (the name is a misnomer; most keywords include multiple words!)
Many SEO campaigns begin with keywords; knowing what your niche is audience is looking for is a significant advantage. During this time, we will use software to look up real terms that people type into search engines. You can hit the audience by speaking their language, not technological jargon, just as you would in the offline world.
You can use your keyword ideas for on-page SEO, enhancing your content, creating helpful websites, and finding interesting sites in your niche once you have compiled a list of them.
1. Give your website a home for all topics:
Let us start with a realistic example: consider all of the important topics covered on our website. Do not try to think of any possible keyword variation; instead, organise your thoughts into subject buckets, each of which should cover a single page or a group of pages that are closely connected.
If you blog, you will have a bucket for each of the big topics you write about, such as cake recipes or Birmingham restaurants. You would need a bucket for each product or service you sell if you have a business website.
Make a list of keywords out of these subjects. Consider all of the different ways someone could look for each subject separately. What keywords would you like to see our site rank for? Put yourself in your audience’s shoes: what words will they use to find your content?
If nothing else, ensuring that your big topics have a suitable home demonstrates that you are considering how visitors can find your product, service, or material.
2. See what keywords your site is visible for:
A good way to get ideas for new keywords is to look at what you already rank for. These are the topics for which Google or Bing already believe you are a relevant resource – this may indicate that they have not found you yet, some topics that would surprise you, or areas where your site has made progress.
You can get a preview of the keywords your site is visible for by using third-party tools like SEMrush or Serpstat (both of which provide a range of free reports). You may not yet be high enough in these rankings to earn traffic, but you have to start somewhere!
3. See which keywords send traffic to your site:
If you have set up Google Search Console or Bing Webmaster Tools, you will now get some free keyword suggestions.
Both tools display the exact search terms for which your site has been shown, as well as the number of people who have clicked on your result.
For example, Search Analytics data shows the queries you have shown up for, your page’s average ranking place, and how many people have clicked on your result.
4. Expand your keyword targets with related searches:
Using the data Google provides for and search is a wonderful and free way to come up with new keyword ideas in your niche. You can find Similar Searches at the bottom of every Google search after you have completed it. Is there anything you could use to boost your content?
Similarly, we can get a lot of inspiration from Google’s Suggest feature (the list of ideas Google shows when you start typing in the search bar). These words appear because they are commonly used by Google.
Enter your seed keyword into tools like Keyword Tool and Ubersuggest, and you can get a lot of variations based on actual searches.
Even better, some of these tools allow you to do the same thing for YouTube, Amazon, Wikipedia, and other sites to get results for different search styles including video or retail words.
5. Check out your competitors:
Another fast and effective SEO strategy is to look at what keywords your rivals are ranking for. Enter a competitor domain into one of the tools we use to review our own rankings. You will be able to easily see what words are driving traffic to their site, and you can choose the best for yourself!
If you do not know who your competitors are, look up some of the most relevant keyword goals and look at the pages that consistently rank well.
If you do not like digging through mountains of info, do not put in a big website like Amazon that sells a lot of stuff. Choose anyone who is large enough to have a large number of keywords but small enough to specialise.
Now, just because a rival ranks high for a keyword does not mean you can aspire to rank for it as well. It must be extremely important to your website and target audience. However, this is a simple and powerful way to uncover audience desires by using the hard work of others.
6. Choose suitable keyword targets:
At some stage, you will have a long list of possible keywords. We need to figure out how to choose the right ones to focus on. We want a combination of head and long-tail words in this.
Head terms are more commonly checked, have less words (3 or less in most cases), and are thus more common and competitive. Long-tail terms are more descriptive and have longer phrases (usually over three words). Though long-tail keywords are less common, we can typically tell what the searcher is looking for. Consider men’s brown chelsea boots versus shoes.
We can find keyword volume data using a variety of tools, including Google’s Keyword Planner (which needs an active AdWords account to fully utilise), SEMrush (both paid and free options), and WordStream (paid and free options).
Use these to eliminate keyword ideas with insufficient, or even excessive, volume, create a healthy mix of head and long-tail goals, research the market, and even come up with new ones.
What is on-page SEO and what are the principles?
On-page optimization is one of the SEO enhancements you have the most power over out of all the ones you can produce.
On-page SEO is a technique for optimising the pages so that they are more applicable to search queries, and it is something that everyone can do. Our mission is to create a page that assists the searcher in achieving their goal by responding to the searcher’s purpose. Your energies should be directed toward being as useful and important as possible.
Websites come in all shapes and sizes, but the collection of on-page guidelines outlined below apply regardless of the subject matter or page layout.
1. Create better title tags:
One of the first items a searcher notices about your site is something that is not apparent on the page itself. When a page is posted on social media, the title tag appears as a blue link in the search results and as the key heading. This allows one to optimise it in two different ways.
To begin, we can put our main keyword topic target(s) in it, ideally near the top, to show search engines what this page is about.
Second, we can create titles that are highly engaging and catch people’s attention. This way of standing out in the search results will help us get more clicks. Of course, how you accomplish this is determined by your target audience and the type of page in question. The title tags for a product overview page and a blog post would be somewhat different.
Examine all of your pages, paying special attention to the names. Are you using your keywords to their full potential? And are they as interesting (and appropriate) as possible? A unique title tag is required for each tab, and tags should be 65 characters or less in length.
2. Use more interesting meta descriptions:
Meta descriptions, including title tags, are a quick but powerful way to enhance your SEO. The small paragraph of text that appears below a page’s title in search results is produced using meta descriptions.
They are meant to be a brief summary of what you can find on the list. While they are not a ranking factor, they do have an impact on click-through rate – a good meta summary will help a result stand out from the crowd!
As a consequence, reviewing your meta descriptions and writing the best ones possible is a critical optimisation – these are simply advertisements for your website, so make them as persuasive as possible!
To begin, look in Search Console for descriptions that Google believes could be improved. Then, using a crawler, we can look through the whole website and look for pages with incomplete or ugly meta descriptions.
3. Don’t worry about the meta keyword tag:
A piece of advice that will not go away: do not think about using the meta keywords tag, despite what some guides will tell you; it does not help with SEO.
4. Have sensible URLs:
Most sites can review and optimise their URLs, particularly when creating new pages, which is a more technical subject. A easy way to make the most of URLs is to make them short, readable, and keyword-subject-rich.
There are a few guidelines to follow, such as using hyphens instead of underscores and including your primary keyword aim early on. It is best if you can keep them short and quick while still representing the site hierarchy.
In many CMSs, one common mistake is to use auto-generated URLs, which may use codes to define a product where we want descriptive text.
5. Make the most of your images:
Your new site, without a doubt, contains many beautiful photographs. Are you, however, using them to their maximum potential?
Make sure they are as lean as possible by reducing their size (both in terms of data and physical size) to make them load quickly. Then, give the image a descriptive filename and use alt tags to provide descriptive text so that search engines can figure out what it is.
6. Have clear headings:
The page’s main heading informs users, including search engines, about the page’s content. We can use the h1 tag to display the primary header, and we can use heading tags to mark up what is a heading or sub-heading on the list. This is something that most CMSs do automatically.
Examine your h1 tags in your web, and if necessary, use a crawler to locate them all. Do they all correctly define the page? Is it true that they use the keyword target? And do they say the same thing as the title tag on what the page is about?
It is a perfect way to turn people off your page if the title tag says one thing and then your main heading does not meet their expectations. Using variants and natural language to explain your content rather than repeating keywords in your subheadings.
7. Improve your content:
To sum up, it is a big topic to wrap up, and it is also the most broad. Take a look at the material on your website. Is it thorough in its coverage of the subject? Is it comprehensive in its coverage of all related keyword variations? Does it answer any of the most frequently asked questions by the audience? Is it written as well as it can be in order to increase engagement?
Quality content is valued by search engines, so you should strive to make your website as good as possible at all times. Take a look at who is ranking well for the keywords you want to hit. What would you do to make a resource that is clearly superior? How do you go about resolving issues?
How do you get started with technical SEO?
Technical SEO is the process of upgrading the website’s non-content areas. These are usually the components that tourists do not see but that have an effect on their website experience!
Technical SEO is primarily concerned with how a website functions and how search engines crawl and index our sites. Consider technical SEO to be the foundations of your site; without it, no matter how beautiful your structure is, it will not be as stable as you would like.
It is easy to be intimidated by technical SEO. Understanding the values, on the other hand, is critical. You may be able to try out some of the features or collaborate with your developer on others.
1. Do a monthly SEO health check:
: You can perform a simple SEO check with Search Console without having to sign up for a third-party tool.
You can use it to search for major issues like a drop in traffic or to see if your site has been penalised in any way by Google. Significant issues will be notified via email via Search Console, but proactive checks will keep you ahead of the game.
You can use Search Console data to boost your SEO in a variety of ways. A weekly update (as little as 5 minutes) will help keep your site in tip-top shape, from updating your robots.txt files and XML sitemaps to tracking for new broken ties.
2. Is your site mobile friendly?
Smartphone use is now so widespread that smartphone searches outnumber device searches. It is important to ensure that your website is mobile-friendly.
Google wants to award websites that have a better mobile experience. They have also separated the search results for mobile devices. How can we tell if our website is mobile-friendly? To search, there is a handy tool. To thrive in the mobile-first world of search, test your site and collaborate with your designer to make the necessary changes.
3. Have a really fast site:
We have all been frustrated by a slow-loading website. And there is plenty of evidence that pages that take a long time to load perform poorly.
To quickly compile a list of options to help give your site a little more zip, audit your site using tools like Google’s PageSpeed Insights or Pingdom’s speed test. If your hosting service is holding you back, you will need to check it…
4. See how your site looks to Google:
What better way to see if Google can crawl our content than through their eyes?
There are two options for us. To begin, use BROWSEO to insert your tab. This tool functions as a very simple browser, displaying all of the site’s tags and content without any of the design elements. It is possible that some of your content is missing because search engines can not read it – something to look into further.
The other choice is to use Search Console once more. The Fetch and Render tool allows us to enter a URL, choose whether to check the desktop or mobile edition, and receive a report on how Google interprets the page. This allows us to see if there are any inconsistencies in how Google views the website, how they believe a person will see it, and how we know a browser would see it.
5. Fix broken links:
Pages come and go throughout the life of every website. It is perfectly normal to delete a tab, but tourists may be frustrated if their journey is halted by a dead page. Worse, if a page is deleted, it loses the value that a search engine has assigned to it.
Check the website for broken pages and connections on a regular basis. You can see what errors Google has found in Search Console, or you can use a crawler to find them yourself. After you have located them, make any necessary changes to internal links to ensure they point to the correct page, and then decide what to do with the old URL. If the page was important or had a direct replacement, use a 301 redirect to point the old URL to the new one. This will seem difficult, but most CMSs make it easy!
6. Upload a XML Sitemap:
Is not it awesome if we could send Google and Bing a list of all the sites we want them to look at? You can do exactly that with XML sitemaps. This is a file that you upload to your website (normally at yourdomain.uk/sitemap.xml) that contains a list of a site’s URLs. Most CMSs will build one for you automatically and let you pick which pages to delete.
Once your site is up, you can submit it to Google Search Console or Bing Webmaster Tools. To spot issues with your pages, check how many of your submitted pages are seen as indexed on a regular basis.
7. Fix any duplicate content issues:
Duplicate content is a popular SEO problem that can be resolved. This occurs when there are several paths to the same material on your website.
If you do not set up your CMS correctly, you will be able to access the same content through multiple URLs. This causes problems because search engines are unsure which version is the best. Fortunately, most duplicate content problems do not result in a site being penalised unless you are spamming.
Other websites linking to both versions of the page, on the other hand, dilute the possible authority. There are a variety of reasons for duplicate material, as well as some excellent solutions. To find duplicate content problems, check your indexed pages (using a web: search) and crawl your site. A clean up of your settings or the use of so-called *canonical* tags will also help to solve the problem.
8. Check your robots.txt file:
A robots.txt file is required for all websites. This tiny yet useful file is located in the root of your server (yourdomain.uk/robots.txt) and tells robots crawling your web where they can go.
Examine yours to see if you are blocking any sites that you want search engines to see. Are there any areas of the website that you need to restrict access to? Search Console has a useful tool for testing your robots.txt file and making sure it is functioning properly.
After checking a site’s technological and on-page elements, most SEO campaigns focus on gaining visibility and the connections that come with it.
What is the significance of links? To begin, links are the internet’s connecting routes, the primary means of moving from one site to another. Second, a connection from one site to another serves as a citation, indicating that the destination site is useful or interesting in some way. These citations are seen as a sign of authority by search engines.
There are as many types of websites as there are ways to create connections. Many old strategies are no longer effective as a result of Google’s crackdown on creating spam connections. Most of link-building now consists of good old-fashioned marketing – promotion and public relations. Here are some preliminary steps to take.
1. Find out who is linking to your site:
To begin, you should be aware of your current connection profile. If your site is on a new domain, it is likely that you do not have many links yet.
Links to your site is a report in Search Console that can show you which domains are linking to you. Take a look at them; if you like what you see, all is fine. If you are taken aback by what you discover, you may need to take action.
If you want to dig deeper, there are a number of backlink resources available to aid your investigation.
2. Look at your competitors’ backlinks:
Turn to your rivals for insight into the challenges you face in ranking well in your niche, as well as suggestions about how to get started. Take a close look at the connections they have won and how they got them to learn about strategies you can use yourself, as well as get inspiration for new ideas.
You will also get a good idea of how many and how authoritative ties you will need to compete. To find out your competitors’ links, use Google’s link: command to look for their most common URLs. If you want to go even deeper, use one of the many backlink tools to find the most influential connections – a good place to start is Open Link Profiler, which offers a lot of information for free.
3. Compile your assets (or design some):
Making something useful or interesting for your audience is one of the best ways to start earning ties. We have all seen them: pieces of content that teach or entertain us but are not the website’s main product.
There is a fair chance you have some excellent tools that your target audience will appreciate. If you don’t, think about it. What can you build that will pique your market’s interest? That others would be willing to share with their audience? Making use of your company’s assets can serve as a hook for attracting attention – it is much easier to create connections when you have content worth linking to.
4. Design a link-earning strategy:
You have seen the connections between you and your rivals. It is now time to start constructing your profile. Set targets, as you would for any campaign, and make sure they are in line with your overall marketing strategy.
You can also spend some time online figuring out where your target audience hangs out so you can build content that appeals to them in a way they want. Building ties takes time, and the effects are not always instantaneous.