How to Write SEO-Friendly Content


How important is keyword research to SEO and how you rank on Google?

It is critical! Some have questioned the significance of “keywords,” claiming that Google considers far more variables than keywords when determining which pages to rank. However, all searches begin with a word or phrase — even voice searches!

True, you can no longer rank high on Google by just loading your page with keywords, but if you research and identify the correct phrases, you can achieve high ranks. Here are some pointers to help you find the ideal keywords.

1. Know Your Customers

Before you can construct a list of keywords to target, you must first understand who your consumers are and what they are looking for when they search for your products or services online. If you haven’t already built buyer personas for your consumers, now is the time to do so for your primary target demographic.

After you’ve discovered your potential consumers’ personal characteristics, consider the various methods they might look for what you have to offer. Make a plan for their research and purchasing decisions, and make sure you have something to give them at each point of the process.

Pay close attention to keywords with commercial or buyer purpose. Consider keywords that are “act-now” in your niche. As an example, consider the phrase “features of Sony camera w710.” When someone searches for features of a specific camera model, you know they’re almost ready to buy. These are the kinds of research keywords you should be looking for.

Consider YOUR items or services and create keywords that buyers will use to find what you have to offer.

2. Analyze the Keywords You’re Targeting

Once you’ve determined who your consumers are, it’s time to conduct keyword research and identify keyword phrases that will be of interest to searchers. There are numerous SEO tools available to assist you with keyword research.

When you start typing search keywords into the query box, Google offers you the most frequently searched terms:

Whatever tool you use, chances are it contains a feature that allows you to not only uncover keyword ideas and variations to target but also assess the competitiveness of the phrases you’re attempting to rank for.

Your goal is to find keywords with a large search volume but are less competitive.

Google Planner makes it simple to determine whether a keyword you’re considering has a lot of competition (High) or if it’ll be a little easier to rank for because the competition is low (Medium and Low).

When choosing keywords, search volume is also an important factor to consider. Sure. You could rank on Google’s first page for a term, but if just 10 people search for it each month, you’re unlikely to have much success. Instead, aim for search volumes that are large enough to justify the keyword optimization effort.

Your objective is to look through the terms in your list and choose those with a high monthly search volume and a low Cost Per Click (CPC).

Also, when choosing keywords, consider them “semantically.” Google’s Rank Brain learning technology recognizes synonyms and alternative ways of saying particular words or phrases. This allows you to write utilizing variations of the keywords you’re targeting without having to repeat the core keywords over and again on a page. (NOTE: Generally, you should only utilize your targeted term two or three times on a page.)

Long-tail keywords (for example, “tips for small business blog subject ideas”) are sometimes more effective than wide keywords (for example, “blog topics”). Long-tail keywords, on the other hand, might occasionally be excessively long. According to Google, keywords with five words or more generally less than half the volume of clicks and impressions as shorter keywords (two to four words).

3. Analyze Your Competitor’s Winning Keywords

The goal of SEO is to rank higher than your competitors in search engine results. But, before you can devise a strategy to outrank your competitors, you must first determine who they are and how they rank for the keywords you intend to target.

With SEMrush’s Position Tracker, you may enter the URLs of your competitors, and SEMrush will compare your positions for certain keywords to those of your competitors.

Many programs will provide not only organic keyword results but also Google AdWords advertisements, allowing you to see which keywords are successful in your competitors’ ads as well.

Choose your top four competitors and investigate what they’re doing on and off-site to rank high. Examine their title and description tags. What websites are connecting to them? Take a look at the schema code on their page. How are their site’s navigation and pages organized? By examining these factors, you can frequently reverse engineer a competitor’s success.

4. Can You Rank for Special Features?

Google has added some entertaining and useful features to the top of their Search Engine Results Pages (SERPs). Google frequently places instant answers/answer boxes, featured snippets, reviews, and videos at the top of search results pages.

Google Instant Answer/Answer Box is a search engine that provides instant answers.

The Answer Box is a one-of-a-kind SERP result powered by Google’s knowledge network or scraped from a website that answers a question. (Wikipedia frequently dominates the answer box.) The response box is often presented near the top of the results page, just below the advertisements. These rapid answers are often a box containing a text answer and a source URL. More than 65 percent of questions with answer boxes contain between 3-5 words.

Having a page appear in Google’s answer box should be a primary goal of your SEO and keyword efforts.

5. Put Keywords in the Right Places

Your keywords, including phrases, must be included in the meta titles, descriptions, and headings on your page, as well as in the written content. When employing keywords, aim to place them near the beginning of the copy.

Every page on your website is an opportunity for optimization. Don’t only focus on your home page.

Optimize each page of your website for search engines. For each page, you should typically target 2-3 unique keywords. This implies you must meticulously map out which pages will contain specific search phrases.

Writing content that revolves around your keywords is an art form. Consider what words you use and how you use them on your website for optimal readability – and searchability!

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.