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In 2023, How Will Your SEO Strategy Be Influenced?

SEO in this Changing World

After the nightmare corona crisis, which stranded many businesses around the world and altered people’s lifestyles, the world is still trying to adjust to “the new normal.” There’s no denying that things are currently in a state that will take some time to return to normal. (or, as it’s now known, the new normal)

By putting entire countries on lockdown and disrupting multiple supply chains, the Coronavirus pandemic waged war on the global economy. Many businesses were thrown into limbo during that time, with the business week coming to a halt and forcing them to rely on government aid packages to pay employees and keep the cash flow going. Some businesses were able to weather the storm and develop new ways to serve their customers, which helped to mitigate the damage, but many others were unable to function at all.

Whatever side your company took, there’s no denying the importance of having a solid strategy in place to jump-start your business as we get back to normal. SEO, or search engine optimization, is one of the most important (yet often overlooked) aspects of this strategy. Neglecting this can have a significant financial impact on your company, especially as we begin to make progress against the Covid-19 pandemic.

Most businesses associate SEO with search engine rankings such as Google, DuckDuckGo, or Bing, but this is an oversimplification of the process. Organic traffic that moves as naturally as possible through the search engine formula and is tied directly to your company’s website is the actual premise behind SEO. These search engines analyze your website and its content, including videos, images, and text, to see if the information is relevant to the target audience. These techniques are becoming more sophisticated by the day, especially as search engines like Google refine their algorithms.

Why Re-evaluate your SEO Strategy now?

With more people working from home and relying on Google for answers, it’s more important than ever for businesses to have information available to assist customers in their research and consideration of purchases and needs.

SEO is the most effective way to get the information your company has into the hands of people who are looking for it.

According to a recent study published in “The World Economic,” consumers are connecting with businesses in far greater numbers than before thanks to the new digital framework. As a result, a new era of online or digital marketing has begun, making it an even more important aspect of any business than ever before. Long-term and short-term SEO strategies are becoming essential for any business to succeed in today’s market.

The early bird gets the worm, as the saying goes. This is especially true if you want to position your company as an industry leader in comparison to your competitors. With multiple vaccines already in development, Covid-19 will soon be a thing of the past. The storey will be different in a year, and waiting until then to get back into the game will be a mistake. The time has come to seize the opportunities left open by your competitors and rise to the top.

Make sure your customers know you’re there and that you’re serious about your business. In order to achieve this goal, you’ll need a solid SEO strategy.

Top SEO Trends for 2021

1. Featured Snippets: The New Google Page One

Featured snippets are unique boxes in which the format of regular listings is reversed, with the descriptive snippet appearing first.

When you ask a question on Google, you’ll usually see a “no-click search” or “featured snippet” in a box on the search results page. This box contains an image as well as a response to your query. You won’t have to click through to an article as a result.

Providing useful information for these snippets demonstrates that your website contains useful content. The trick is to give the searcher enough useful information while still enticing them to visit your website for more information. They are not only extremely useful, but they also account for roughly half of all Google search engine clicks. These useful little snippets account for about 55% of website clicks from its results pages.

The bad news is that page content cannot be used as a Featured Snippet. Snippets are chosen by Google’s automated algorithms and pushed to the top of results pages. The good news is that you can write detailed informational content that can be read quickly. That content has a better chance of being turned into a snippet.

So, where should you begin? Keep in mind that Google’s algorithms favour content that is quick to load and responds to specific queries. Consider what people are searching for and create content around it. For example, “How often should I see my dentist?” or “How much water should I drink on a daily basis?” Some snippet-generating search terms, such as “measure for pants” or “weight loss steps,” can be even shorter.

2. Influencers: Social Media Meets SEO

People are frequently bombarded by intrusive advertisements and are looking for reliable information and genuine reviews. Influencer marketing has risen as a result of this. People are much more likely to engage with a well-known and respected person than with an advertisement.

But here’s the thing: big celebrities aren’t the only ones with a lot of clout as influencers. To build a large following, you don’t even have to be a full-time influencer. Consider producer Kelsey Impicciche of BuzzFeed TV: When she’s not working for the media conglomerate, she can be found uploading popular videos to YouTube and streaming her gameplay on Twitch as else dangerous. Impicciche has a large platform to leverage, with over 509,000 YouTube subscribers and 228,000 Instagram followers.

How this pertains to SEO?

Hiring or collaborating with an influencer can help you expand the reach of your content and drive more traffic to your website. They can also assist you in obtaining high-quality backlinks. Backlinks are one of the most important factors that Google considers when determining a web page’s ranking, as you may know.

Consider what type of content you want your influencers to create and how it can link back to your website when developing your influencer marketing strategy. Also, make sure to collaborate with influencers who are relevant to your industry and audience. Their backlinks can be gold if they are an authority figure with a strong digital presence. Influencer marketing will not only help you raise brand awareness and generate leads, but it will also help you improve your search engine rankings.

3. Secure Websites: Safety and Privacy Are Crucial

Another trend that appears to have little to do with SEO but is critical to the user experience on a website is user safety. If a user does not feel safe on a website, they will most likely leave quickly. Alternatively, if they see a “Not Secure” warning, they may decide not to visit your page. As a result, high bounce rates may have an impact on the page’s position in the organic search results.

The HTTPS protocol must be enabled for your website. HTTPS provides website visitors with a secure, encrypted, and authenticated connection. HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers,” according to Google.

Because Google wants to give its users a safe browsing experience, those who use HTTPS may see a minor SEO boost.

If you’re using a web form to collect personal information from your users, you have a responsibility to keep their information private.

It’s critical to reassure your users that their information will be safe while they’re on the page. There are still many vulnerabilities on the internet, but new security measures are released every day that can be integrated into your website.

4. Voice Search Optimization: Next Level SEO

People used to search by typing words into search engine boxes on their desktop computers before the invention of innovative smartphones. This behavior gave rise to the concept of keywords. Voice searches are becoming increasingly popular among internet users as the use of mobile devices grows. These searches can be done not only on phones, but also on home voice assistants like the Amazon Echo, Samsung Smart TV, Voice Pod, and others.

But how do voice searches change SEO?

Because voice searches involve asking questions rather than typing search queries, they have a significant impact on SEO. The terms have become more conversational and targeted as a result.

When using voice searches, however, the search engine must work much harder to find the relevant information that the user is looking for at the time, making short, choppy keywords less important.

This shift is on the horizon, as more than half of all internet searches are expected to be conducted via voice by 2020/2021. As a result, in order to stand out in today’s search engines, your content should adapt to this new trend.

5. Mobile Accessibility: Optimization Plus Content

Mobile web pages are a growing trend that will become even more popular in 2021, so a website that does not have a mobile version may lose the majority of its users in the coming years. Especially as more people around the world acquire smartphones and more cell phone towers with better connectivity are built.

However, technology and how people find information on their mobile devices is progressing to the point where having a mobile website is no longer sufficient. The user interface must be simple to read, catch people’s attention, and then be able to answer their questions or at the very least entertain them.

According to studies, 4 out of 5 consumers use their mobile devices to conduct local searches on search engines. As you can see in the graph below, smartphone searches account for 88 percent of all searches, while computer and tablet searches account for 84 percent.

Because more people search on their smartphones than on computers, having a mobile version of your website is critical for reaching the largest number of people who are interested in your product.

If you want to keep up with your competitors, you’ll need to optimize your pages for mobile devices. Also, keep in mind that the higher your page ranks in Google’s mobile page index, the more visible it will be.

6. Click-Through and Dwell Time: 2 Critical Metrics

Website and email click-through rates (CTR) and dwell time (the amount of time a person spends on a web page before bouncing out) will become even more important to the success of your SEO efforts as people become accustomed to lightning-fast internet connections and information at their fingertips.

Both metrics are significant because they provide valuable information about the satisfaction of web searchers. The amount of time someone spends on a page or clicking on other links can inadvertently tell you, the marketer, how interested they are in your content and whether they are getting the information they require.

The amount of time spent on a page generally indicates how satisfied a person is with their search results. In 2021, we expect search engines to place a higher value on dwell time.

One difference between dwell time and CTR in SEO is that CTR measures the number of people who clicked on a link based on the number of people who saw the SERP, whereas dwell time measures what people do after they click on the page, not the number of people who clicked on it.

7. Artificial Intelligence: Personalizing User Experiences

Artificial intelligence (AI) is one of the most important technologies today, and it’s being used to create unique, personalized experiences for customers across a wide range of industries.

985/Analytical intelligence is used by companies like Google to provide better search results to their users. So, how did artificial intelligence (AI) become the new standard in Google’s algorithms? Here’s a quick rundown of the timeline:

But how does artificial intelligence work?

Artificial intelligence has gradually learned the characteristics of what makes published articles valuable or not, without delving into the tedious technical aspects.

Then, using AI, these web pages are automatically classified and their rankings are determined with pinpoint accuracy. This is already a reality; companies such as Google are already implementing these technologies.

Some tools make use of artificial intelligence (AI) and machine learning to provide users with more features and services. And, to help you better understand these tools, we’ve compiled a comprehensive list of AI and machine learning marketing tools.

8. Search Engines: Multi-Platform Optimization

Google is currently the best internet search engine available, and its platform is constantly being updated to improve user experiences. But, aside from Google, are there any other search engines that compete with it?

While Google’s popularity is unlikely to wane, there are other search engines to consider.

Smaller search engines like YouTube, DuckDuckGo, and Bing, as well as larger search engines like Amazon, require you to optimize your content according to their standards.

As a result, before you post content on your website, make sure you have a good rating on other search-enabled platforms.

9. High-Quality Content: Helpful, Relevant and Timely

We’ve all skipped over or muted advertisements on YouTube, or scrolled past one on Twitter or Instagram. Isn’t that right? Yes, absolutely! Then this statistic from Newscred Insights should come as no surprise to you: The average ad is viewed for less than a second, accounting for 91% of total ad spend.

As a result, creating high-quality content is a critical component of successful SEO strategies. Users prefer content that is relevant, helpful, and timely, and Google tends to reward this behavior with higher search engine rankings.

People use search engines to find answers to their questions, and your website must provide those answers.

Content must be well-researched and organized in such a way that it is simple to navigate and read. The only type of content that will increase a website’s popularity in 2020 and beyond is informative and high-quality articles.

Consumers online are quick to recognize and dismiss sales-oriented web pages or blog articles.

According to the Economist Group’s “Missing the Mark” Report, “71 percent of readers say content that appears to be a sales pitch turned them off.”

People want educational content delivered in digestible formats like blog posts, videos, podcasts, infographics, and so on.

10. Outstanding User Experiences: A Top Priority

It doesn’t matter how good your content is if your website doesn’t load quickly or has a complicated user interface.

It has been proven that if a web page does not load in a few seconds, internet users will leave it, which is a significant factor in SEO. In fact, a 1-second delay in page load time can cost your company a lot of money.

Once your page speed has improved, you must also consider the user experience. The navigation should be logical and simple to follow. Use words and jargon that your audience isn’t familiar with. While you may think something is innovative or creative, you must put yourself in the shoes of your audience. Would they be able to grasp what you’re saying in a split second? If they don’t, they’ll leave your website and return to the SERP. Your search rankings will suffer as a result of high bounce rates.

These factors determine whether your website appears on the first few pages of a search engine or not.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.