The new year is rapidly approaching. And now is the time to discuss the key SEO trends for 2021 that will keep webmasters and digital marketers on top of their game.
While there is a lot to cover, as a digital marketing expert, I believe that a strong SEO strategy is one that prioritises content quality, brand credibility, and a mobile-friendly website.
However, this is only the beginning; in 2021, there will be much more to learn about SEO.
“User + Search Intent” is the important combination
The new year is arriving quickly. Now is the time to talk about the top SEO trends for 2021, which will keep webmasters and digital marketers on their toes.
While there is much to discuss, as a digital marketing professional, I feel that a good SEO strategy prioritises content quality, brand reputation, and a mobile-friendly website.
This, however, is only the beginning; there will be much more to learn about SEO in 2021.
Behavioural Analytics will be the Hottest Commodity
SEO used to be only about increasing traffic, but it has now grown into much more.
In 2021, you’ll need to do more than simply obtain the traffic; you’ll also need to bridge the revenue and ROI gap. Behavioural analytics will be the trendiest item this year.
With Google changing at a much quicker rate to provide consumers with rapid gratification, you must be responsible for more than simply visitors; you must mix UX, conversion, and income to enhance your SEO.
In 2021, keyword volume will be a secondary statistic, with behavioural analytics taking centre stage. You should concentrate on what your customers are doing, why they are doing it, and how you can utilise content to encourage them to do more of it more quickly.
Focus on behavioural analytics more, since the COVID-19 epidemic has taught us that keyword research isn’t always beneficial in a world in continual motion.
Brand SERP Optimization
According to Jason Barnard of Kalicube.pro’s The Brand SERP Guy, tracking knowledge panels and brand SERPs will become the standard in 2021.
“The truth that entity-based search begins with Google’s confident grasp of who you are, what you provide, and what audience you serve will gain huge traction in 2021,” he thinks.
“Savvy marketers will fully grasp the concept of thinking at their brand as an entity and begin working in earnest to improve Google’s knowledge of the ‘who you are’ portion of that triad by building or increasing their presence in the Knowledge Graph.”
Some SEO experts think that by 2021, customised knowledge graphs will be commonplace.
It makes sense since Google has so much information about us, including our search history, social and email account information, and other data, that they are well positioned to construct customised knowledge graphs. This is how Google has been able to establish a correlation between the content and the author’s credentials. This is the same technique Google uses to determine the worth of any material, and it will be much more significant in 2021.
For you, this implies that in 2021, you’ll need to focus on your whole digital presence and optimise it to match how Google displays your brand.
“Google Discover” is an essential platform on which you should concentrate your efforts.
Core Web Vitals & Page Experience
In 2021, Google will make Core Web Vitals one of the ranking criteria. This is why page experience metrics are no longer optional.
If you don’t want to fall behind the competition, you’ll need to make enhancing the page experience for each of your website’s pages a top priority. You may do this by utilising the majority of the information offered by technologies like Crux API and Lighthouse. Everything from smartphone friendliness and website performance to image optimization and security standards will need to be optimised.
Your first concern should not be how accessible and understandable the sites are to a search engine crawler, but rather how they make a person feel. You’ll need to include page experience in your SEO strategy for anything from page load speed to responsiveness to user interactions.
It will be necessary in 2021 to guarantee that your website has a higher interface and quality than your rivals, and that Google can access your finest material from wherever.
All SEO Is Mobile SEO
In 2021, another major focus will be on ensuring that your content and website are mobile-friendly. It’s critical to make sure that users have a fantastic experience while viewing your material or looking for solutions on their mobile devices.
As a result, another SEO 2021 trend will be the user experience on mobile devices (UX).
The best thing you can do to improve the mobile UX of your website is to put the user first. The key to this design is simplicity. You must ensure that the content and components of your website are tailored to your target demographic.
Because Google will mostly disregard your desktop site, your rankings will be determined by your mobile site. However, as you may be aware, many webmasters have concentrated on achieving the very minimal standards in order to be considered for mobile indexing. In 2021, you must concentrate on enhancing the user experience.
Get out of the habit of merely looking at the numbers. It’s time to put in the effort to thoroughly evaluate each page and make sure it’s as user-friendly as possible. It should be simple to use and centred on the mobile experience.
While having a diverse experience for desktop and mobile is still vital, keep in mind that Google will no longer rank your mobile and desktop experiences separately. If you still have a separate mobile site for whatever reason, it’s time to consider moving it to the main site.
As the year 2021 approaches, we are still recuperating from a year devastated by the epidemic. It had an impact on every industry, including digital marketing.
You can’t rely on old SEO measurements or techniques in 2020 since the world is changing so quickly. The SEO trends for 2021 that we discussed here are by no means exhaustive, but they will serve as a starting point for you.