The way we market has altered as a result of social media. Sharing on Facebook, Twitter, or Instagram is the new word-of-mouth — if you can break through on social media and perhaps go viral, you can dramatically expand your audience. This is particularly true for people working in the tourism, hotel, and hospitality industries.
A solid social media marketing approach for your hotel or resort will help you reach a larger consumer base while more effectively developing your brand. Consider it word-of-mouth with the aid of digital instruments.
Provide Content That Is Simple to Understand
Attention spans are shorter these days, and the amount of information available is limitless. Because information saturation occurs quickly, make sure you provide content that is simple to comprehend. Many hotels and resorts do this by using visually appealing multimedia, such as images and films of their property, the facilities they provide, and the nearby destinations and activities of interest.
The social media presence of Club Punta Fuego, a popular resort in Nasugbu, Batangas, is a fantastic illustration of this. Their Instagram and Facebook profiles are linked, and they make regular updates of images from the resort’s many locations and events on both.
Club Punta Fuego posts are cross-posted and showcase various activities within the resort.
Meanwhile, its Twitter feed posts information about upcoming events, booking specials, and images from around the resort. Their messaging and material are constant throughout, and all of their posts are simple to read and visually appealing.
Leverage Promoted/Sponsored Posts
While using social media reduces marketing costs compared to traditional marketing, this does not negate the need for a digital marketing budget. It implies that you can better allocate your digital marketing spending. Promoted posts are a terrific method to enhance your visibility and bring more visitors to your social media accounts.
Many marketers and content creators perceive sponsored or promoted social media material to be effective, according to a 2015 survey. Promoted posts were used by 76 percent of the firms polled in their efforts, and 61 percent said they were effective. Promoted or sponsored posts are useful in distributing material to your target audience on newer platforms like Snapchat and Periscope.
This function is frequently used by Agoda.com. They retarget you on social media with a sponsored post based on your last search if you visit their website and leave without completing a booking.
Agoda uses sponsored content to provide hotel and resort booking options based on your previous search.
Pay Attention To Data-Driven Content Planning
The inclusion of analytics tools for each platform is what makes social media more powerful today. Use social media platforms to get as much information as possible about your audience And use it to boost the effectiveness of your content.
Facebook features Audience Insights, a tool that allows you to personalise and optimise your content and posting schedule by providing an overview of your demography, their background, their interests, and their behaviour. Instagram users with business profiles will also be able to view Instagram Insights.
Twitter and Periscope, which is owned by Twitter, each have their own basic statistics dashboard. YouTube has its own analytics platform that displays information such as average view duration, watch time, different types of engagement (likes, dislikes, comments, etc. ), top videos, viewer geographic location, and more.
Third-party applications such as Hootsuite can allow you view social insights across all of your platforms without having to visit each one separately. This will help you stay on track with your campaign and offer you a bird’s eye view of everything you’re doing on social media.
Encourage your customers to leave reviews on your website.
The key to successful online marketing, whether on social media or other platforms, is to gain your audience’s trust. Sharing other people’s positive experiences at your resort is an excellent method to establish trust. Encourage your visitors to share their positive experiences on social media and repost them on your page, as well as to rate you on Facebook or leave a review.
According to Deloitte, 47 percent of millennials — one of the largest groups of people who travel frequently – are influenced by social media in their purchasing decisions. According to BrightLocal’s Local Consumer Review Survey from 2016, 91 percent of consumers read online reviews on a regular basis, and 74 percent feel positive ratings make them trust a business more. In addition, 84 percent of respondents stated they trust online consumer evaluations as much as personal recommendations.
The impact of internet consumer reviews on businesses in general was highlighted by Bright Local.
In conclusion
We can conclude that social media functions as a digital version of word-of-mouth marketing. It’s critical that as part of your hotel or resort’s email marketing plan, you:
- Know and understand your audience to the best of your ability.
- Make your content based on their actions.
- Provide a variety of information that highlights your property and the services you provide, as well as
- Encourage your guests to participate in the promotion of your resort by leaving reviews.
Are you ready to start developing your resort’s social media strategy? Look no further; contact us immediately and tell us what you require, and we’ll work with you to demonstrate how it’s done.