Google is invested in the success of your website. With the wonderful capabilities it provides companies and website owners, the search engine powerhouse has proven this time and time again. Google Search Console is one tool you should use. The package formerly known as Google Webmaster Tools has been renamed Google Search Console (GWT).
Google Search Console is a free webmaster tool that provides you with a plethora of data about your website and its users. It allows you to measure information like the amount of visitors to your site, where they came from, what devices they use, and which pages they prefer. It also makes it simple to find and fix issues with your site, as well as submit a sitemap to Google. Set up an account with Google Search Console if it sounds like a tool that may be useful to you.
- Start a Google Account
To begin, you’ll need to create a Google account if you don’t already have one. Your Google account is free to establish, and it provides you immediate access to all of the tools in Google’s online interface, as well as a slew of additional benefits. The tools package integrates with Google Analytics, although it focuses on website technical problems rather than marketing. When you sign up for GWT, you’ll have access to the Search Console as well as a lot more. If you don’t already have one, create one for your business or log in to your current account.
- Add Your Website
Go to the Search Console once you’ve signed into your Google account. You may use Google Webmasters’ green “Search Console” button or type “https://www.google.com/webmasters/tools” into any search bar. You’ll be sent to the Welcome to Search Console page, where you’ll enter your website’s information. Change the selection option from “website” to “Android App” if necessary, then type your website’s URL into the bar. To submit your site, click the red “Add a Property” button.
- Verify the Site Is Yours: HTML Options
The next step is to confirm that you are the owner of the website. Google wants to know if you’re the owner, webmaster, or another authorised user of the site. Google uses verification to safeguard users’ website information from rivals, hackers, and other third parties. Google provides customers with a number of options for verifying their websites. This method may be used to test if you are familiar with HTML coding. For users connecting a WordPress or Yoast SEO site, HTML tag verification may be the most convenient option.
From the main Search Console dashboard, go to “Manage Property.” Choose your website (it should read “Not Verified”), then click “Verify this Property.” Google will provide a list of techniques that it recommends. Check the “Alternate techniques” tab if “HTML tag” isn’t included here. For verification, Google will provide you with the HTML code you’ll need to add, save, and publish to your website’s homepage. Return to the Google Search Console dashboard and click the “Verify” button next to your website. The verification HTML code will subsequently be checked by Google. After verification, do not delete the code from your homepage; else, your site will become uncertified.
You may also use an HTML file submitted to your website’s root directory to validate your site. On the Search Console, look for the “HTML file upload” verification option under suggested or other methods. If you choose it, Google will prompt you to download an HTML file. Then, upload the file to the Google-specified site. Make no changes to the file’s content or name. Go back to Search Console and click “Verify.” Google will search your site for the file. If you remove the file after that, you’ll lose your verification.
- Verify the Site Is Yours: Non-HTML Options
If you’d rather not utilise HTML code or files to validate your website, Google offers a few additional options. The first is to go to your domain name provider’s website and sign in. When you choose this option on the “Verify this Property” page, you’ll be sent to a website with a list of domain name providers. If your provider isn’t listed, choose “Other” to establish a DNS TXT reference or CNAME record for them. Simply log in to your domain provider’s account, and Google will validate your site.
The fourth alternative for verification is to include a Google Analytics code. If you already have a Google Analytics account that you are the administrator of, this technique will be the simplest. If this is the case, Google will immediately authenticate your site via your Google Analytics account. Simply choose this option under “recommended or other techniques” and click “Verify.” The verification will happen right away.
Finally, you may use Google Tag Manager to validate your website. This option is best for users who already have Google Tag Manager accounts (with the “View, Edit, and Manage” access). If this describes you, make sure the Google Tag Manager code appears after the Body> tag in your HTML code, then click “Verify.” Google will immediately validate your site after discovering the Tag Manager code.
- Start Using Google Search Console
You’re now ready to use the Google Webmaster Console. Create a sitemap and submit it first. The Search Console tool includes everything you’ll need to generate a sitemap quickly and efficiently. Find the “Crawl” option on the Search Console dashboard. Then pick “Sitemaps” from the dropdown menu. Enter “systems/feeds/sitemap” in the field provided after pressing the red “Add/Test Sitemaps” button. Your sitemap will be sent to the console as a result of this action. Note that if you use WordPress, the Google XML sitemaps plugin will automatically create your sitemap.
Connect Google Search Console to your Google Analytics account to get the most out of it. You’ll get data from both the internal and exterior sides of things this way, using Google Analytics for marketing and Search Console for internal site metrics. By combining the two, you may get a complete picture of your website from any perspective. Connect the two by going to your Search Console dashboard and choosing the site you want to connect. Select “Google Analytics Property” after clicking on the site. Click “Save” when you’ve found the desired account.
Google will collect data from your website and show it on the Google Search Console in roughly a week. You’ll get access to fantastic analytics and insights regarding site traffic and usage at that time, which you can use to address problems, improve usability, and conquer SEO.
Do you need assistance setting up Google Search Console? Check out our SEO Services and get in touch with us right away!
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