Instagram Influencer Marketing: Everything You Need to Know

Taking food pictures for instagram influencer marketing

If you’re not already using Instagram Influencer Marketing, you’re missing out on a huge opportunity to reach new customers and grow your business. Instagram has over 1.3 billion users, and over 200 million are active daily. That’s a lot of potential customers.

This blog post will discuss what Instagram Influencer Marketing is, how it works, and the benefits of using it. We’ll also provide some tips for getting started. So read on to learn everything you need to know about Instagram Influencer Marketing.

What Is Instagram Influencer Marketing?

Instagram influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers, people with large followings on social media, to promote a brand or product. Influencer marketing is quite effective due to the high level of trust that digital influencers have built up with their followers. Recommendations from Instagram influencers work as social proof for your products to prospects.

How Does It Work

Essentially, brands work with Instagram influencers to create sponsored posts or takeovers. The influencer will mention or show the product in these posts and often include a discount code or link.

Why Is Instagram Influencer Marketing Important?

There are a few reasons why Instagram influencer marketing is so important.

A Large Number of Potential Customers

Instagram influencer marketing allows you to reach a large number of potential customers. With more than 1.3B million active users, it creates a perfect platform for digital marketers to reach the target audience.

Although Instagram’s user base is not as extensive as Facebook’s, the platform user base is more interactive, making brands get their messages heard and seen. Among all the social media platforms, Instagram boasts of highest interaction rate.

Enables You to Target a Specific Audience

Instagram influencer marketing also allows you to target a specific audience. When you work with an influencer, you can specify the demographics you want to reach, and the influencer will ensure that their followers match those demographics

The More Interactive User Base

Interestingly, 65% of the best-performing Instagram posts feature products. This is a clear indication of how the platform user base interacts with a sponsored post. Instagram users seem to have no problem interacting with the post where influencers promote the products. Fashion is amongst the most popular niche on Instagram, accounting for 25% of brand interactions, the reason most influencers prefer this platform.

Following a survey carried out by Bloglovin’ featuring micro-influencers, Instagram proved to be the favorite. 59% of the respondents in the survey disclosed that the platform is the most effective to engage their audience on all social media channels.

Allows You to Build Trust and Credibility

Instagram influencer marketing is essential because it allows you to build trust and credibility with your potential customers. People are more likely to buy from a brand they trust, and one way to build trust is by using influencers. When an influencer endorsement feels genuine, it can go a long way in converting potential customers into actual customers.

Lastly, it allows two-way communication, which is essential for building relationships with customers.

Does My Business Need Instagram Influencer Marketing?

If you’re trying to reach many potential customers on Instagram, then the answer is yes. As we mentioned, there are over 1.3 billion active users on the platform monthly. That’s a lot of potential customers you could be reaching with your product or service.

The current business world has embraced social media marketing. Instagram is one of the most popular social networking platforms, with over six hundred million active users. Therefore, businesses have taken advantage of this large customer base by investing in Instagram influencer marketing. This form of marketing involves working with people who have a significant online presence to promote your brand or product.

Instagram Influencer Marketing Strategy

You’ll need to do a few things to create a successful Instagram influencer marketing strategy. First, you’ll need to identify your target audience. Once you know who you’re trying to reach, you can search for influencers who have followers that match your target demographic.

Next, create a budget for your campaign. You’ll need to determine how much you’re willing to pay for each sponsored post or takeover. Once you have a budget, you can start negotiating with influencers.

Finally, create some goals for your campaign. What do you hope to achieve with Instagram influencer marketing? Do you want to increase brand awareness? Drive traffic to your website? Increase sales? Once you know your goals, you can create a plan for measuring your success.

Instagram Influencer Marketing Cost

The cost of Instagram influencer marketing can vary depending on several factors.

Size Of the Influencer’s Following

Generally speaking, the larger the following, the more expensive it will be to work with that influencer.

Engagement Rate

The influencer’s engagement rate is the percentage of their followers who like, comment, or share their posts. A higher engagement rate means that the influencer has a more engaged following and is more valuable to work with.

Type Of Post

The type of post you want the influencer to make will also affect the cost. A simple photo or video post will be less expensive than a sponsored post, where the influencer writes a review of your product or service.


If you’re targeting a local audience, you’ll want to work with an influencer who has followers in that area. Influencers with a global following will be more expensive to work with.


The best way to get a lower rate is to negotiate with the influencer. If you have a smaller budget, let them know and see if they’re willing to work with you for that price. It never hurts to ask!

Instagram Influencer Marketing Agency

Consider working with an agency if you’re looking for help with your Instagram influencer marketing campaign. An agency will have a network of influencers to choose from and can help you negotiate rates and create content that aligns with your brand. Here are tips for choosing the right Instagram influencer marketing agency:

  • Choose an agency that specializes in Instagram influencer marketing
  • Look for an agency with a good reputation
  • Get recommendations from other businesses
  • Check Out the Agency’s Portfolio
  • Make sure they have experience working with influencers
  • Read reviews of the agency online
  • Request a proposal from the agency
  • Compare rates and services
  • Select the agency that’s the best fit for your business

Working with an influencer marketing agency can be a great way to get help with your campaign. Be sure to do your research to find a reputable agency with a good track record.

How To Get Started with Influencer Marketing on Instagram

Instagram is a great platform to start with your influencer campaign. Here are some tips to get you started:

Set Clear Goals and KPIs

Before you start reaching out to influencers, you need to set some goals for your campaign. What do you hope to achieve? Are you trying to increase brand awareness or drive traffic to your website? Once you know what you want to accomplish, you can set KPIs (key performance indicators) to measure your success.

Choose The Right Influencers

Not all influencers are created equal. When choosing who to work with, look at their engagement rate, content quality, and overall fit with your brand. It’s also essential to ensure that they have a relevant following that aligns with your target audience.

Set Your Budget for The Instagram Influencer Marketing

Before proceeding, ensure you have an adequate amount set aside for every activity. This will help avoid any unnecessary overspending.

Create A Contract

Once you’ve chosen an influencer, be sure to create a contract that outlines the details of your agreement. This should include the type of content to be made, the posting schedule, and any deadlines or deliverables. A contract will help ensure that.

Create Great Content

Now it’s time to start creating great content. Work with your influencer to develop creative ideas that resonate with their followers. Be sure to track your KPIs and adjust your strategy as needed.


Ready to get started with Instagram influencer marketing? These tips will help you create a successful campaign. Influencer marketing can be a great way to reach new audiences and promote your brand on Instagram. Just set clear goals, choose the right influencers, and create great content. With a bit of planning and effort, you can launch a successful campaign to help you achieve your business goals.