Much has been said about internet marketing, and with good reason: it continues to evolve and grow year after year. With trends changing all the time, it’s difficult for businesses to figure out which strategy would work best for them. The adoption of mobile phones, for example, has been one of the major breakthroughs. It has expanded to the point that mobile will account for 72 percent of global digital ad spend in 2019. (to think that the first iPhone was released 13 years ago). Taking all into account, the Philippines alone has 41.3 million mobile phone internet users in 2019, with that figure predicted to rise to 44.3 million in 2020.

When you consider the number of people who use desktop and laptop computers, it’s no surprise that firms are turning to digital marketing to capitalise on these prospects. Though there are some emerging trends to keep in mind (such as voice search and Google’s mobile-first indexing), you must carefully select the best internet marketing strategy for your startup because not all digital marketing strategies are applicable to your company and will not produce the same results. When deciding on the best plan, there are numerous aspects to consider. The most important are your target audience and their actions. We’re here to assist you and provide you with the best internet marketing tactics to jumpstart your business.

Ready? Let’s get started.

The First Thing That Comes To Mind Is Your Website

To have a completely developed internet marketing campaign, it goes without saying that the base must be robust, which rests on your website. You’ll need a personal space on the internet that you don’t have to share with anyone else. Having your own online space, whether on WordPress, Shopify, Squarespace, or Wix, is a smart investment and is relatively inexpensive.

When creating a website, keep the following elements in mind:

  • Excellent User Experience Users should be able to navigate your site without difficulty. You should have a user-friendly web design in addition to a gorgeous website. If customers need to look at your services, they should be able to find the option or menu that takes them to the appropriate page. They should be able to go to that page without stumbling or looking for too long if they wish to read feedback from former clients. Visualize how you want a user to feel when they visit your site, and then try to provide them that experience.
  • Mobile-First Indexing optimized. With Google’s mobile-first indexing set to go live in 2020, it’s critical to optimize content for the mobile version, as Google will index and rank your site using it. This means that your site should be redesigned to look nice on a mobile device while maintaining the same level of quality and content as the desktop version.
  • Take control of your Google My Business listing by claiming it (GMB). This is necessary if you want to be found by people in your neighborhood because it includes important details such as your phone number, business hours, website, address, reviews, and more. This will make it easy for potential customers to locate your business and obtain directions over the internet. It’s also a fantastic way to publicize news and events.

Social Media Promotion

The Philippines has a population of 109.6 million people, with 73 million of them using social media as of January 2020. Needless to say, if you want to get your business noticed, one of the low-cost tactics you may use is social media marketing.

It’s important to remember that not all platforms are made equal; you’ll need to do your homework and figure out where your target demographic hangs out.

Here are a few of the most widely used social networking platforms:

1. Facebook

Facebook is the world’s largest social network, with 2.6 billion monthly active members. As a result, ecommerce sites are increasingly including Facebook Marketing as a feature. Shopify took it a step further by offering both a Facebook marketing integration and a Shopify Facebook Business, which allows you to link your Shopify store to your Facebook page. Customers who have accounts on both platforms will be able to shop whenever and wherever they want.

Lead advertising is now available on Facebook. A simple sign-up form that can be used by businesses to create leads by allowing people to join up quickly and effortlessly. It accomplishes this by having the form pre-populated with user information, requiring only approval and submission by the lead.

2. Linkedin

This is a professional social media networking platform that is great for creating business-to-business interactions. This is a fantastic way to get your company’s name out there on a larger scale. One of the objectives is to develop credibility and establish your brand as a reliable source of information and services in the market.

One method to make advantage of this platform is to share items that people can view and share, such as presentations, ebooks, and movies. Another approach to make use of this platform is to post events where you will be a guest. This not only demonstrates your commitment to the event, but it also encourages others who are interested in attending to do so.

3. Twitter.

This is a useful platform for promoting whatever you have on any platform where you participate. Twitter makes it simple for others to participate with your content through tweets, retweets, and hashtags, whether it’s a blog, a Facebook post, or a YouTube video.

4. Instagram.

Instagram has evolved from a photo-sharing platform to a platform for businesses to market their goods and services. Entrepreneurs may now quickly construct business profiles and upload product teasers to pique people’s interest in what they have to offer. Instagram now features sponsored advertising, which give you more choice over how much you spend.

In 2016, Facebook introduced Instagram Stories, making it more valuable for businesses by introducing Carousel Ads. These are commercials that you can publish on Instagram Stories, but instead of just one, they now allow you to submit up to three (3) adverts.

There are also free tools on the site that allow you to collect data such as impressions, engagements, and demographics (age, gender, locations, and more). You’ll be able to figure out how your users interact with your material or postings. After you’ve gained a deeper understanding, you can make changes and adjustments as needed.

Marketing through Email

Email marketing has existed for decades and continues to be relevant today. In 2019, there are an estimated 3.9 billion active email users globally, compared to 3.2 billion active social media users, which makes sense because users must have a registered email address in order to join up for any account.

Email marketing is still a viable option. One of the key reasons is that it’s a terrific platform to use if you want to speak directly to your customers or leads because it’s a part of our lives. You may customise your communications with email marketing based on your target audience.

This is an excellent method for companies, especially if you have a limited marketing budget, because it is inexpensive to establish and maintain an email marketing campaign.

Another point to consider is email automation. It will increase your campaign’s productivity and efficiency. Triggers and sequences can be used for users or leads based on their actions.

This can be used in a variety of situations. For instance, suppose customers arrive on your website and decide not to make a purchase right away. Then, based on where they joined up, you may send them an automatic email with content related to that. You may automate the answer and stay on your prospect’s mind until they decide to make a purchase, whether it’s a discount coupon, a free checklist, or a reminder that they left something in their cart.

Search Engine Optimization (SEO)

One of the reasons that more individuals are becoming aware of the importance of internet marketing is the question, “How can I rank number one in Google?” This is where Search Engine Optimization, or SEO, comes in. In terms of search engines, Google comes out on top, with 92 percent of the global search engine market share. According to study, the first page of Google receives 71% of all search traffic clicks, whilst the second page receives only 6% of all website clicks. This basically says that the action is on the first page. This is why, when a potential lead types in a phrase relating to their sector, people value Google search rankings, or how high they are positioned in search engines.

Even e-commerce platforms such as Shopify are emphasizing the importance of SEO by including e-commerce SEO tools in its dashboard.

Improve Your On-Page SEO:

Increase the number of people who click on your links

Start by increasing your organic clickthrough rate (CTR). The click-through rate (CTR) is a measurement of how many people visited your website after finding it in search results. This is a good sign that your website is doing well because it suggests that people’s questions are similar to those on your site.

  • Writing catchy titles and descriptions can help you raise CTR. Make them interesting, attention-getting, and useful or relevant to the users’ needs.
  • Provide Rich Snippets, or additional material and information that will appear in search results, describing what people will find when they click on the link. Reviews, product markups, and video samples are just a few examples.
  • Optimize the content of the website.

Not only will optimizing your website content make it more relevant to search engines, but it will also add value to your target audience. Users come to your website because of the material, so make sure you do your research and put in the effort to keep it up to date.

When it comes to blogs, choose topics that will pique your readers’ attention. Use tools like Ahrefs to locate keywords that are relevant to your industry and to see what keywords your competitors are using. Check the results for Phrase Match and Questions in Ahrefs’ Keyword Explorer to determine which long-tails have search volumes for the queries you’ll be using. You should also conduct an on-page SEO analysis and use the results to develop blog article ideas.

Make a strategy for internal linking.

This is similar to your off-page link-building technique, in which you collaborate with another website and trade links. The distinction is that this method is carried out within your website, and all of the links used are generated by you and put on your own site. Because you don’t want to link one website to another merely because they have comparable information, this technique requires some thought.

Use top-performing keywords or inquiries as anchor texts, for example. Create long-tail versions of your anchor messages and diversify your anchor phrases.

Pagespeed should be improved.

When it comes to maintaining visitors, page speed is crucial. What you don’t want is for potential customers to abandon your website because it takes a second longer to load than they’re prepared to wait. You want to improve the user experience on your website so that instances like these never happen.

So, when it comes to page speed, what should you aim for? According to recent research, a website that loads in 1 to 3 seconds can raise the bounce rate by as much as 32%. While a load speed of 1 to 5 seconds has a 90% risk of raising bounce rate, if your website takes 6 to 10 seconds to load, it has a 123 percent chance of increasing bounce rate. The point is that you don’t want to miss out on a potential sale because your website isn’t up to par.

Google’s PageSpeed Insights will help you examine your website’s performance and identify areas for improvement.

If you don’t know much about SEO, there are companies in the Philippines that provide both SEO services and consulting. The benefits of search engine optimization can last for years, which is why it’s best to get started as soon as possible.

Content Promotion

Content has the ability to strengthen your brand, raise awareness, and educate people about your product and its value. This is a plan that promotes you as a thought leader in your industry as well as your product. Sixty-eight percent of people, on average, read about brands that they are interested in. That’s how crucial content is in building a brand.

Content marketing is an important aspect of any internet marketing plan; here are some things to consider before you get started:

  • Know your target market
  • Make a list of your objectives and measurements.
  • Make a list of the content channels you’ll use.
  • Make a plan for the content you’ll create.
  • Make a content calendar.
  • Make a distribution strategy plan.
  • Observe the outcomes.

Search Engine Optimization (SEO)

In contrast to SEO, Search Engine Marketing is a paid advertising and positioning-based marketing strategy. When it comes to timing, paid ads are best used in the early phases of a business venture because you want immediate visibility for your startup and there are so many fresh and exciting things to try.

The following are some of the most significant advantages of SEM:

  • Immediate outcomes
  • The target audience will be able to see you right away.

Note: When employing paid advertisements, it’s important to be strategic and target the proper keywords. Also, because you’ll be spending money on it every day, make sure your landing pages are well-designed and polished, with obvious call-to-action buttons (CTA).

Programs for Referrals

The referral programme technique, especially for startups, is quite effective in attracting new clients.

People trust their friends and family’s recommendations more than a random stranger’s evaluation on the internet, therefore referral schemes work. One of your most valuable assets as a small business or startup is your existing clients; leveraging their influence, combined with the power of word-of-mouth, may do wonders.

Imagine if your current customers were paid to share. Word-of-mouth is currently the most successful form of promotion (even without incentives), but imagine if they were incentivized to share.

Simply simply, if one of your customers shares your brand on social media, all of their followers are automatically exposed to your brand. Perhaps a few of them are in need of your goods and services, so they click on the shared link and become your customers. And then the cycle starts all over again.


You can choose any method that you believe would work best for your company and digital marketing budget, but the most crucial aspect to consider is your target audience.

Build an online marketing strategy with your target market in mind, which involves understanding how their pain issues and user behavior relate to your industry.

Last but not least, no matter which strategy you use, keep in mind that it must be measurable. At the end of the day, you’ll need to know how effective your campaigns are, and the only way to accomplish so is to track KPIs.

Be imaginative, creative, and adaptable. The most important thing is to be able to pick the best method for you and plan ahead of time. Whether you need to engage a digital marketing professional or not is entirely up to you; just keep in mind that, as a start-up, now is a great moment to get things off to a good start.