Digital Marketing


Many ecommerce startup firms wonder if they can market and sell their products without spending a lot of money on advertising.

Yes, it is correct.

Unfortunately, it’s very unusual to come across small and medium-sized businesses that have invested in Facebook and Google advertising – those who make just enough to cover their monthly ad budget while hoping for an increase in their return on ad spending (ROAS).

It’s a difficult predicament to be in.

Small and medium-sized brick-and-mortar businesses who have tapped into Internet-based trade may benefit from guerilla digital marketing, and so can you.

Are you looking for inspiration? Let us provide you with some examples.

Improving Or Refurbishing Your Ecommerce Site

Content management systems (CMS) for ecommerce, such as Shopify and WordPress, are simple to set up and populate with products and helpful content. They will never be as expensive as creating a fully functional website from the ground up.

Even better, these platforms can be managed by people who aren’t well-versed in computer languages like HTML or Javascript.

You may need someone to check on your hosting, domain registration, and troubleshoot your site if it goes down from time to time. However, for the most part, using a CMS platform that you manage (or co-manage) yourself is one approach to save money on website management and upkeep.

Integrating SEO strategy from the start is one of the most significant things you can do while designing your website. Good Core Web Vitals and excellent on-page SEO-friendly content are crucial website hygiene practices.

It is not a smart idea to open a store in a terrible neighborhood. A website that isn’t searchable on Google or doesn’t have high-ranking pages that attract users with the intent to buy is in the same boat. To provide your ecommerce firm a competitive advantage, SEO is required.

Make Social Commerce a Part of Your Business

The number of consumers eager to part with their money, as well as the variety of things available for sale on social media, is astounding.

If you can build trust with your customers and regularly meet their expectations as a seller, social commerce may be a good fit for you. You may use social media to grow your consumer base without spending the majority of your marketing budget on digital advertising.

Let’s begin with the fundamentals. B2C enterprises should start with Instagram and Facebook if they wish to do business on social media. You can start a Facebook page or a personal Facebook group and then distribute organic content to your followers for free. The cost of boosting certain of your Facebook posts in order to raise their visibility is relatively low.

There are other possibilities. Viber might work for you if you can tap into your local community or people in your social/professional networks (think non-profit groups or associations). When the pandemic hit, several creative merchants switched to Viber to engage with their consumers directly.

According to Ella Bugayong-Pabellano, Truelogic Marketing Manager, who has been watching retail developments for several months, many local businesses — from restaurants to fashion brands to larger retail venues like Ayala Malls – quickly followed and launched their own Viber groups. She explained that they achieved this by either using their own database or inviting fans through another social media account.

Despite the lack of financial safeguards for both vendors and consumers, Viber is a busy marketplace – probably more successful than Facebook Marketplace – where individuals trade goods for money in a secure atmosphere. With QR code or cell number-based payments, managing cashless payments via e-wallets like GCash or PayMaya has become easier for both suppliers and purchasers.

In fact, selling on Viber has become so widespread that the company is now allowing chatbot payments to speed up the purchasing process.

Are you a natural salesperson who enjoys live streaming? Then perhaps burgeoning video streaming platforms like Lyka, which collaborates with merchants to sell things that can be purchased using digital points – or gems, as Lyka refers to them – are worth investigating.

Social commerce is similar to home TV purchasing and live selling experiences that can now be found on ecommerce sites like Shopee and Lazada.

The advantage of going straight to social media is that you avoid middlemen commissions, which may be costly for a new business, and instead return home with actual purchases following your campaigns.

Investigate Email Marketing

Your good old email database is a more traditional method for digital marketing promotion.

Even while your Gmail freeware can arrange your email connections into appropriate categories and help you automate to some level, signing your emails with the Gmail domain name will not help you brand your business or get your mail past many spam blockers.

Aim to learn more and design your marketing around useful user insights provided by email and CRM solutions like Hubspot, ActiveCampaign, and MailChimp. These popular platforms are simple to set up and use.

According to your sales or client records, segmented lists inside these platforms can help you modify and personalise your communications with your customers. Basic plans, in exchange, are cheap or even free up to a specific number of users.

There’s nothing like first-party data that you’ve gathered and trust to truly understand who your customer is. According to this survey by the British Digital Marketing Association, the ROI from email marketing is still among the greatest – $42 per customer for every $1.

Consider Multichannel

Your digital marketing tools should complement rather than compete with what you already know works in your marketing strategy. The cost-effectiveness of digital is one of the reasons why so many firms have adopted it. Where traditional media can no longer reach potential clients, digital can and will.

You should not miss out on the potential to use digital marketing to kickstart your firm. You can learn as you go, or you can team up with the suitable agency later on if you need additional help.