Keyword Research for SEO

What Are SEO Keywords?

Your SEO keywords are the words and phrases in your website content that allow visitors to locate you through search engines. A search engine-optimized website “speaks the same language” as its potential visitor base, including SEO keywords that help connect searchers to your site. Keywords are a critical component of SEO.

In other words, you must understand how people search for the products, services, or information that you provide in order to make it easy for them to find you—otherwise, they will end up on one of the many other pages in the Google results. Using keyword SEO will help your site rank higher than your competitors.

As a result, creating a keyword list is one of the first and most significant processes in any search engine optimization campaign. When it comes to executing a successful search marketing strategy, keywords and SEO are inextricably linked. Because keywords serve as the foundation for all of your other SEO activities, it’s well worth the time and money to ensure your SEO keywords are highly relevant to your audience and efficiently arranged for action.

Choosing the best SEO keywords is a delicate process that involves both trial and error, but the fundamentals are simple to grasp. We’ll lead you through the process of studying what your consumers are looking for, identifying the keywords that will help you rank on a search engine results page (SERP), and incorporating them into your online content.

Finding Your Best Keywords for SEO

When it comes to SEO keyword research, most new search marketers make the same mistakes:

• Doing SEO keyword research only once,
• ignoring the importance of updating and expanding their SEO keyword list, or
• Targeting keywords that are overly popular, implying that they are far too competitive.

Essentially, SEO keyword research should be a continuous and changing component of your job as a marketer. Old keywords should be reevaluated on a regular basis, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can frequently be changed or complemented with longer, more specialised phrases aimed to bring in not just any visitor, but the correct ones. (Who views your site is at least as essential as how many people visit, especially if they are people who are actively looking for your services.)

And you must diversify. Here’s a tongue twister that’s completely true: variety is an important word in the realm of keywords. You will not be able to stand out if you use the same terms as your competition. You should not only experiment with different keyword search tools and keep track of the results, but you should also feel free to experiment based on your own research – who else uses your keywords? And how do you distinguish yourself? By creating fantastic content that actually answers the questions your potential clients are searching for using their keywords.

Using Our Free Keyword Tool

Free SEO keyword research tools assist you in identifying the greatest, most relevant keywords—keywords that will drive ongoing web traffic and conversions to your site.

The following are some of the advantages of using keyword tools, including the Free Keyword Tool, for better SEO:

• More SEO Keywords – Get FREE access to hundreds of keywords as well as keyword search volume data delivered directly to your inbox.
• Targeted SEO Terms – Filter your keyword results by industry or country to focus on the keywords that will be most effective for your account.
• Grouping SEO Keywords – Discover how to use efficient keyword grouping to structure your fresh SEO keywords into actionable pieces.

The keyword toolset is also extremely useful for PPC marketing – use the Keyword Niche Finder to discover new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to discover negative keywords that will reduce wasteful clicks and save you money.

Making Your SEO Keywords Work for You

Now that you’ve identified the ideal keywords, you must put them to use in order to achieve SEO success (search-driven traffic, conversions, and all that good stuff).

So, how should we proceed? On the one hand, SEO best practises indicate that you include important keywords in a variety of high-attention areas on your site, such as page titles and body content, URLs, meta tags, and picture file names. Successfully optimised websites, on the other hand, typically feature hundreds or even millions of keywords. You can’t possibly create a single, distinct page for each of your keywords; on the other hand, you can’t jam everything onto a few of pages with keyword stuffing and expect to rank for every single term. That’s just not how it works.

So, how exactly does it work? Keyword grouping and organising are the solutions. By splitting your keywords into small, manageable sets of related phrases, you will dramatically reduce your workload while still providing targeted, precise sites.

Assume you were in charge of an online pet store’s website. It could be a good idea to develop one keyword grouping for all of your dog-related items, another for all of your parakeet-related ventures, and so on. The next stage would be to subdivide each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks), and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks, and so on). Individual pages optimised for each tiny keyword group can now be created for your pet store.

A marketer aiming to optimise a web page for the keyword group “gourmet parakeet snacks” should consider most, if not all, of the following:

• Including the term in the page title
• Including the term in the URL (for example, online-petstore.com/parakeets/snacks/gourmet)
• Throughout the page copy, use the keyword and variations (for example, “gourmet parakeet nibbles”).
• Including a term in the meta tags, particularly the meta description
• Including the keyword in all picture file locations and alt text
• Using the term as the anchor text in links to the page from other pages on the site

Keep in mind that keyword relevancy is more significant than keyword density in SEO when optimising your web pages.

Need Help Finding SEO Keywords?

Try out our Free Keyword Tool right now. Also, if you want to get the most out of your keyword research, check out our resources on keyword grouping and keyword niches.