It requires more than just adding content and a “click here” button to your home page to optimise your website for lead generation. This, like any other digital marketing campaign, necessitates a well-thought-out strategy, from content to web design.
Here are some lead creation tactics that can help your company convert more leads:
1. Customize your posts.
The diverse social network activity of your target audience is one of the most difficult aspects of lead generating. Some people like to see content on Facebook, while others prefer to click on LinkedIn updates. So, how can you devise a plan that will appeal to both audiences?
Unfortunately, there isn’t a way out of this predicament. Others may just choose to publish the same information on multiple platforms. Nonetheless, if you want your lead generation plan to work, your content must match the tone of the website. You’ll do better in meeting the needs of your target audience and getting more conversions to boost your marketing ROI if you tailor your article for each individual network.
2. Turn On Your Auto Responders.
If your material is relevant to your business, this is critical. Because they are totally opt-in based – they are a tool for permission and email marketing — auto responders are successful in acquiring qualified leads. They also assist in the classification of leads into distinct categories, allowing you to distinguish between qualified and unqualified leads. Auto responders are particularly significant in the lead generation tactics of e-courses, SaaS products, and B2B services.
You can utilise the following auto responders:
- Aweber – Your one-stop shop for managing subscribers, designing sign-up forms, and emailing your contacts.
- iContact — With this tool, you can import contacts from a different list.
- InfusionSoft — This software integrates your shopping cart with your email marketing, allowing you to send mail sequences to specific individuals or sort your contact list.
- GetResponse — This programme has a number of options for sending time-based emails to a specified group of people.
3. Take advantage of any link-building opportunity that comes your way.
Link building is still vital for rankings, according to any lead generating specialist. Getting the correct kind of links is the problem here. Building a resource centre is Chuck Price’s preferred method of generating relevant links. This strategy not only helps you gain links, but it also helps you establish your website’s authority.
4. Make the most of your CTA.
Your call to action is more than simply a few nice phrases to entice your target audience to take action. You can turn your website into a lead generating funnel by optimising your CTA.
Format your blog entries as landing pages that fit with your visitors’ aim to make the most of your CTAs. Use the CTA button to direct your readers to the goal or action you want them to do after they’ve finished reading your blog. This might be as simple as urging them to sign up for your newsletter or encouraging them to participate in a survey. The idea is to design CTAs that are linked to a benefit – you’d be shocked how effective this basic tactic can be in terms of increasing sales and conversions.
5. Use Trust Seals and Testimonials.
However, make sure they aren’t simply for show. Testimonials are effective marketing tools, but only if they are genuine. Don’t limit yourself to written testimonials; think outside the box and utilise rich media options such as films or audios to entice your audience. For further credibility, collect testimonials from well-known industry partners.
On the other hand, when selecting trust seals to include on your website, be selective. To increase credibility, choose those that are backed by a consumer guarantee. You can also display honours, recognition, and certification to demonstrate customers that they’re dealing with a respectable company.
6. Make an investment in your design.
On the user experience, in particular. Websites with good UX are rated better in search results as algorithms develop and get smarter. This is supported by a study published in the Oxford Journal:
In business, the purpose of UX design is to increase customer happiness and loyalty by improving the utility, simplicity of use, and enjoyment of interacting with a product.
A simple interface improves the functionality of your website and can aid in the conversion of visitors into subscribers. Consider the Pareto 80:20 rule: find the 20% of information that captures 80% of the reader’s attention, focus on it, and keep the remainder to a bare minimum.
The production of leads necessitates an interdisciplinary approach. To appeal to your audience, a strong conversion strategy should not only rely on content or backlinks; it should also cater to other signals – visual (website design) and emotional (testimonials).
Keep in mind that a successful plan must be able to entertain, educate, and persuade visitors to become devoted consumers.