Digital Marketing


Players in the healthcare and pharmaceutical industries have had a difficult time in 2020-2021. Industries including as banking, finance, and food reacted rapidly, but the healthcare sector was likely the first to adjust to the pandemic’s needs.

There is no denying that digital healthcare – the provision of healthcare services in some form via the Internet – is a viable and viable option. However, not everyone is excited about the potential.

For some businesses, it still appears to be a daunting task when it isn’t.

If you run a healthcare or pharmaceutical company, you may be able to restructure the way you serve your consumers online, starting with the way your website is built.

Do you consider how your website could better serve the most pressing demands of your customers and stakeholders?

We have a couple of suggestions for you.

Identify Your Target Markets

First and foremost. Hospitals and other healthcare facilities interact with patients as well as other stakeholders such as doctors, nurses, and administrative personnel.

As a healthcare provider, it makes sense to prioritize patient-client connections first, followed by doctors and nurses, and finally, the administrative staff.

Because healthcare is frequently a shared obligation, you should target family members as well as caregivers.

Have a Conversation With Your Patients

It makes the most sense for your website to be directed toward your patients first as a brand and as a business. Your webdesign should primarily address them, with easily accessible material created by you.

What are the most common and essential needs of your patients? What pain points should you solve if you wish to offer online healthcare services?

Perhaps some of them can be found in the following:

(Patients want to see their normal doctor’s schedule and make an appointment.) They desire an online meeting if they can’t meet in person.

They want a copy of their prescription after their consultation (and a way to order the medication online, if possible).

They want to schedule diagnostic tests as safely and conveniently as possible if they require them.

If they think they’ll need to go to the hospital, they’ll need to know how to use their health insurance to pay for it.

Which of these issues do you wish to address online as a company? Can you set up a web-based and mobile-friendly registration and booking system? Do you think you’ll be able to make online payments in the near future?

Other Stakeholders Should Not Be Forgotten

That isn’t to say you can’t include the others. Create specific sections in your navigation bar to separate your messaging for your other audiences. Create a secure portal that only doctors and administrators may access.

If you can give it, doctors also deserve their own content. They respect medical research, current medical practices, as well as prescription and dosage information. Consider adding value-added services such as appointment calendars and data integration with patient records.

Possibilities for E-Commerce

You could want to think about testing, doctor’s fees, and maybe even a pharmacy portal when it comes to e-commerce or online payment.

We’ve discovered that several Philippines pharmacy companies haven’t quite figured out how to fill prescriptions through their websites.

The e-commerce payment gateway is feasible, but businesses must devise a system that includes prescription verification and authorisation. Then, as part of their ordering and payment system, incorporate this.

Emphasis on user-friendly, user-centered design

Before offering their core services, many websites are eager to collect consumer information.

As marketers, we’re the first to admit that customer data is essential for better serving customers, but shouldn’t service come first?

Customers come to you specifically for help, which is a huge benefit for healthcare and pharmaceutical companies.

Many of your visitors may be making their first visit to your website. They want to hear your counsel; in fact, they require it, sometimes desperately. They also want to be educated with meaningful, easily accessible information.

Make it easy to find hotlines, a doctor’s directory, and admission information. Other conversational-style material, including news, how-tos, and infographics, should be included to your website.

Make a plan to make your website practical and user-friendly. The way you choose your color palette, layouts, and font sizes, as well as how people search the content in your database, can all be influenced by user experience design. Make sure your website is searchable.

We often emphasize as SEO specialists that information is useless if it can’t be found.

It’s critical to have a web design strategy in place, as well as an SEO optimization plan, in order for your website to be found.

This entails adhering to Google’s page speed and other key web requirements, as well as creating high-quality content that can help your pages rank highly in search results.

These are just a few of the ways a web redesign may help you enhance your business – and improve the quality of your patients’ interactions with your healthcare brand.