Indeed, SEO services in the Philippines have experienced a rise in demand in the last year, a trend that is expected to continue as the year advances.
While SEO is an important aspect of any digital strategy, firms must still create very specific marketing goals in order to maximise SEO’s effectiveness. When you communicate your marketing goals with your SEO agency, you have a clear knowledge of your company’s specific demands and ambitions. As a result, you and your SEO provider may collaborate to reach your business goals.
To create an effective SEO campaign, clear and simple marketing goals must be established. Companies must use SMART measurements, which stand for Specific, Measurable, Achievable, Realistic, and Timelined. This practise has proven to be successful for businesses all around the world, and it is also highly recommended for businesses in the Philippines.
We’ll go over the many components of SMART in this section.
SPECIFIC
When it comes to your objectives, there’s no such thing as being too specific. You are the business owner, thus all marketing actions should be directed toward what you want to happen with your company and the outcomes you desire from your SEO service.
Following the 5 W’s of goal-setting is a straightforward method to do this. The 5 W’s are a series of straightforward inquiries regarding your objectives:
- What do you hope to accomplish with SEO?
“I want to drive leads to my website,” don’t mention. “By the end of x month,” say, “I want to drive x number of leads that I have today.”
- What is the demographic of your target market?
Don’t use the phrase “everyone.” “I want to target persons in this age group who are seeking for x services in this place,” say.
- Where will you put your SEO efforts online?
Don’t use the phrase “everywhere.” “I want to use these specific social media networks to implement my SEO techniques,” say.
- Which services or products do you wish to concentrate on?
“All of our products,” don’t say. “I want our SEO effort to be focused on x product or service,” you can say.
- What motivates you to launch an SEO campaign?
“Just because,” don’t say. “When people search for x keywords,” say, “I want to be able to develop our business to more consumers and make more people aware of our products and services.”
Once you’ve answered the 5 W’s, it’ll be much easier for you and your SEO provider to define extremely clear goals.
MEASURABLE
Despite the fact that there are several KPIs to track, these two measures should be given the most attention:
- KPIs for SEO: Increased organic traffic and conversions, as well as improved page and keyword ranks, trust and citation flow.
- KPIs for marketing: The quantity of leads generated Return on marketing spending, sales income, and lead-to-customer ratio are all important factors to consider.
These will allow you and your SEO provider to track and visualise how your campaign is progressing, as well as provide you with useful data for future improvement. Measuring the KPI of your campaign gets easy when you define clear goals.
ACHIEVABLE
Setting ambitious and aspirational goals is natural for any firm. Goals that are feasible, on the other hand, are more valuable than ambitious but impossible ambitions. Using the SMART methodology, you can pose crucial questions about achievability, such as: – Will I be able to hit the keywords I’m aiming for?
– Will I be able to compete on the first page of search results with the other industry leaders?
– Do I have enough money to achieve my objectives?
Understanding the feasibility of your marketing objectives allows you to alter and allocate the proper resources to your SEO campaign.
REALISTIC
While goals can be achieved, they must also be reasonable. When determining how realistic a goal is, compare it to your company’s short-term goals against long-term ambitions. This enables you to see the big picture of your SEO campaign and focus on the most important goals to achieve first.
TIMELINED
SEO isn’t something that happens over night.
Companies must realise that long-term SEO campaigns are the most effective. It’s a better idea to tailor your SEO campaign’s goals in terms of months rather than hours or days to ensure that your objectives are accomplished. Setting a timeframe with concrete KPIs might help you manage your SEO provider’s expectations.
Being SMART with your marketing goals will help you and your SEO provider better align, allowing them to develop a strategy that is quantifiable, realistic, and deliverable in a timely manner.
Companies may execute timely and successful SEO campaigns that provide them an advantage over their competition by following these procedures. When you combine this with a professional SEO solutions provider who provides top-notch SEO training to its employees, your firm may reap the benefits of being digital.
Stridec, being one of the Singapore’s leading providers of digital marketing solutions, has the experience to design an SEO campaign tailored to your company’s demands.