Misconceptions and Solutions for Website SEO Strategy

Even if you can’t expect to see results right away with SEO, that doesn’t mean it’s impossible. It would be beneficial if you considered SEO to be a long-term marketing strategy. To get the desired results, you must do it consistently for a period of time.

These outcomes include improved search volumes on organic search results and high website rankings on Google Search pages and other SERPs. If you want to achieve such results, you’ll have to put in the time and effort required.

Nonetheless, what makes everyone believe that SEO is so difficult in the first place? Let’s go over SEO in more detail below.

Why People Think Search Engine Optimization (SEO) is “Complicated”

#1 – The SEO Strategy Takes Too Much Time

For one’s marketing campaigns and business to succeed, search engine optimization is a digital marketing strategy that requires time and dedication. Consider this: implementing an SEO strategy is akin to having a serious relationship with that special lady or gentleman. If it’s worth it, you’ll have to put in the effort.

Business owners, on the other hand, already have a lot on their plates. There’s no way they’ll be able to take on any more. Furthermore, the fact that SEO can take some time could be one of the reasons why most people believe SEO is too difficult.

#2 – Two Words: Google Algorithms

You must also consider the dreaded Google algorithms in your marketing campaigns, in addition to investing time and effort. Unfortunately, even seasoned digital marketing experts can be caught off guard by these algorithms. You log into analytics or run your site through a keyword rankings checker one day to find that your ratings and rankings have all dropped.

Nobody likes an algorithm that appears unexpectedly. It leaves everyone scrambling to reestablish some semblance of normalcy. However, we have no recourse when it occurs because it has already occurred by the time we become aware of it.

The stress of having to recover from algorithm changes and always keeping an eye out for new ones contributes to the perception that SEO is difficult to master. As a result, it’s no surprise that those looking to improve their digital marketing strategies for SERPs consider SEO to be difficult.

#3 – It Always Changes Marketing Strategies

Similar to how Google’s SERP rankings are constantly changing due to algorithms, it’s only natural that strategies would change as well. For example, what has worked for the past few months may become obsolete in the coming months. Similarly, some people would conduct searches for the season’s most popular product or the most recent mobile devices. Then, after a month or so, their interest begins to wane.

Do you recall when SEO was still a relatively new concept? It mainly focused on the link-building process. People were attempting to connect as many internal links and backlinks as possible to their blog posts. It didn’t matter where these backlinks came from or how high-quality they were back then—it was all about quantity.

Marketing experts, on the other hand, can no longer get away with just doing that. Building high-quality, high-Domain-Authority and relevant-to-your-campaign links (using anchor texts) should be the focus of your SEO strategy today.

For some, the prospect of having to constantly rev up your strategy in order to stay afloat and improve user experience may be too much to bear. As a result, SEO is regarded as difficult for such purposes.

Here’s How You Can Simplify the SEO Strategy (Even For Just A Little Bit)

#1 – Make Sure to Check Your Campaign Regularly

You will be able to closely monitor the progress of your campaign if you check it once a month. Monitoring your campaigns can help you spot any issues early on and fix them with a few tweaks to your strategy. You must monitor your campaign on a regular basis to ensure that your website complies with the SEO requirements of various search engines.

As a result, you must regularly check your website for the following:

  1. Organic Traffic
    These are search engine users who come to your website without paying for it, such as through pay-per-click advertising (PPC). By promoting and linking your website to your social media posts, digital marketing experts can increase your organic traffic.
  2. Keyword Rankings
    It is the position of your website on the SERPs for a specific keyword search query. Your ranking URL will be the page you listed for that keyword search whenever someone searches using that keyword. As a result, you should conduct additional keyword research to identify potential trending keywords and increase traffic to your website. The following are some keyword research tools you can use:
    • SEMrush
    • Google Trends
    • Ahrefs
    • SpyFu
    • Google Keyword Planner
  3. Backlinks Status
    One way to rank higher on SERPs is to include backlinks in your web page content. As a result, your website receives more traffic. As a result, you should double-check that your backlinks are working properly. You don’t want a visitor to your site to click on a link and be redirected to a “Error 404” page. As a result, you must immediately fix any broken links on your company’s website. When you need it, seek assistance from a digital marketing expert.
  4. Image Search
    You must also optimise your images as part of your SEO strategy in order to give users the best online search experience. Add relevant alt texts and caption your images with your keywords so that search engines can quickly find and display your website on search engine results pages (SERPs) when someone searches online.
  5. Traffic/Visitor Behavior
    You should also keep an eye on your visitors’ actions as they navigate through your site’s pages. Calculate how long they spend on your pages. Examine which types of content compel them the most. Also, please figure out why they’re leaving your site. Is it because they were unable to locate what they were seeking? Then you must determine the most effective methods for getting them to take the desired action, such as signing up, purchasing a product, or using your services.
  6. Overall, you must keep a close eye on any dips or problem areas. As a result, you avoid any additional distressing issues that may require additional time to resolve.

#2 – Stay Updated on What’s Trending in SEO

Several existing websites publish SEO-related news and content on a regular basis. In reality, all they want is for you to subscribe to their mailing list or follow their updates. If you use social media more frequently, you might want to like or follow them on their most active platform and turn on your notifications.

As a result, the emails you receive from marketing experts will keep you up to date on the most recent content. You can also follow them on social media for updates. You may not always fully comprehend or appreciate everything right away. This, on the other hand, would be a good way for you to improve your SEO strategy knowledge. You’ll eventually realize that it’s not nearly as difficult as you thought it was.

#3 – Watch What Other People Are Doing

It would be best if you observed what others are doing in order to determine what you can do as well. As a result, you must conduct a web search to determine who your top competitors are. Then, try to learn about their digital marketing strategies and techniques for improving their SEO campaigns. However, you should be aware that we are not referring to any random person. Your competitors, whether they’re new to marketing or seasoned veterans, are the people you need to keep an eye on.

For example, within your niche or industry, you could look into an international or local business. People who are related to you or even in the same industry as you may be employing effective strategies. You can then try to adapt them, as well as your marketing strategies, to have a positive impact on several SERP ranking factors. Hopefully, it will work for you as well.

Using tools like Moz, SEMRush, Spyfu, and others can provide you with some insight into what they’re doing that you can copy. You will no longer have to create a strategy from scratch on a regular basis. You’ll have a solid foundation.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.