Categories
SEO

10 SEO Advantages for Your Business

These days, the owners of businesses or blogs/websites are concerned with search engine optimization or SEO. At some point, you may have pondered joining the search marketing bandwagon by engaging a team of pros or contracting an SEO business. But do you understand what SEO can accomplish for you? In this in-depth piece about the numerous benefits of SEO, we lay it all out.

Benefits of SEO for Your Business or Website?

Despite the fact that SEO requires time and effort, it is a gift that keeps on giving. Here are a few of the most significant SEO advantages:

  • SEO Improves Your Site’s User Experience

It is critical to understand what prospective users/customers are looking for. And this isn’t a one-time activity because user behavior and expectations might shift over time. If customers can’t find what they’re looking for on your site or are having difficulty finding it, they may leave sooner than expected and never return. Even Google is always innovating how it finds and populates search material on its SERPs, and it has now evolved into an answers site after learning what its consumers want from it (the need to actually visit a site is fast-waning as you can find all the information you need on a SERP itself).

Google is always analyzing user behavior, such as the time spent on a page or site, the bounce rate, and so on, to determine whether or not they had a positive experience when visiting a site. This is one of the most significant Google ranking elements in SEO and should not be overlooked. Even if you appear in the top search results for a short time but fail to wow the users that visit your site, your search rankings will decrease over time.

  • SEO Increases Brand Visibility

The more relevant SERPs you appear at the top of, the more eyeballs you stand to capture, creating awareness about your brand and product or service offering. SEO assists you in creating persistent internet buzz around your brand, which promotes brand recall. You may use SEO to create a distinct, noticeable brand voice that will assist you in connecting with the target demographic you have in mind.

  • SEO Builds Brand Credibility and Trust

Being listed among the top Google search results indicates that the search engine regards you as a relevant, helpful, and legitimate source of information/content and prefers you over other sites in the running. SEO helps create your site’s authority by using tactics such as obtaining backlinks from other respectable sites in your sector, optimizing on-page content, discovering crawl problems and broken links, improving your site’s user experience, and so on.

Getting a Google user to visit your site is one thing; getting them to stay or return is quite another. SEO assists in attaining all of these objectives while also improving your brand’s trust and dependability. However, as with most good things, this will not happen quickly and will necessitate ongoing effort on your part.

  • SEO is the Largest Source of Site Traffic

SEO is one of the most effective methods of engaging in inbound marketing. Users that search for something relating to your specialty, domain, or sector know what they want and are actively looking for information/leads. SEO allows you to target a specific audience and drive quality visitors to your website without being obtrusive or bothersome, such as TV commercials or telemarketing. SEO is particularly customer-focused and can assist you in targeting a certain group of individuals online.

Google is the most used search engine in the world, processing roughly 63,000 searches per second every day! This means that anyone with a PC or smartphone and an internet connection accesses the site at least once per day to obtain answers to their search queries.

The top organic search result on a Google SERP receives 32% of clicks, while the top three organic search results receive 75% of total traffic. With SEO, you can efficiently reach out to folks who are looking for what you have to offer. Various credible studies have discovered that it is responsible for 53 percent of site traffic, making it one of the top SEO benefits.

  • SEO Provides You Great Insights

SEO provides valuable insights on your clients, such as the times of year, month, or day when they are most active, the regions from which the most traffic originates, the language they use when searching for information online, and so on. While the Google Keyword Planner can help you choose the keywords that are most relevant to your brand or niche, Google Analytics can tell you a lot about user browsing behavior, interests, and so on. This will not only help you design your SEO approach but will also allow you to course-correct if you notice new patterns in user behavior.

  • SEO Does Not Involve Paid Ads

One of the most significant advantages of SEO is its low overall cost. While most digital marketing specialists rely largely on or highly encourage one type of online marketing over another, we feel that a well-balanced mix of paid and non-paid marketing strategies is essential for success. While paid marketing accounts for approximately 15% of a website’s traffic, it may not always be the best line of action for smaller firms who are just getting started and have budget constraints that make it difficult to bear the high per-ad expenses. SEO, on the other hand, requires only a one-time investment in human resources and can yield long-term results.

  • SEO Helps You to Attract Local Customers

Geo-specific searches and local business listings are the emphases of local search. It is critical for small and medium-sized enterprises to have their website optimized for the geography in which they operate. Having a correctly optimized Google My Business page and knowledge graph panel, tailoring your site content to answer local search questions, having more favorable reviews from local people on Google, and so on can all help you attract local clients. Furthermore, if you play your local SEO cards well, you may target folks in a specific zip code, city, or even state.

  • SEO Helps in High ROI and Conversions

Because SEO accounts for a substantial portion of a site’s traffic, there may be more conversions. SEO opens the route for your site visitors to make a purchase, subscribe to your newsletter, or share your material on their social network profile. SEO is extremely quantifiable — Google Analytics can provide unmatched insight into every single action you take and tell you what is and is not working. Because SEO is less expensive than other digital marketing approaches and generates the greatest site traffic, its return on investment is high.

  • SEO is a Long Term Strategy

This is one of the most crucial advantages of SEO; it can begin producing results six to twelve months after adoption and continue to do so for years. That is one of the primary reasons you should invest in either a solid in-house SEO team or consider outsourcing the work.

  • Keeping up With Google’s Search Algorithm Updates

Every year, Google makes hundreds of modifications or adjustments to its search algorithm in order to stay ahead of fraudulent or black-hat SEO strategies that are aimed to exploit it and get better search rankings. This means that you must keep up with all of the current SEO advances in order to maintain your search rankings or continue to climb up the SERPs. Most SEO pros understand how Google search algorithm adjustments can affect your site and can assist you in maintaining your organic search advantage.

Conclusion

You could have the most incredible product or service offering in the world, but it will be useless if no one knows about it or finds it online. While you can always begin working on your site’s SEO by implementing a few simple site cleanliness practices, it may be a good idea to seek professional assistance, especially if your business is rapidly expanding. However, it is always a good idea to stay informed and be able to analyze SEO growth data in order to determine whether your search marketing team or SEO business is doing a good job. And here is where keeping up with our blog on all things search marketing can come in handy!

Tell us in the comments section below if you enjoyed this piece, and subscribe to our site to learn more about the world of SEO.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.

Categories
SEO

What is SEO Strategy and How Should It Be Created?

What is SEO strategy?

Because search engine optimization is a part of a marketing campaign, it is correct to include the definition of SEO strategies when defining a marketing strategy.

The following is what the definition of marketing strategy looked like after some editing:

A company’s SEO strategy is a large-scale achievement programme of the company’s most important SEO goals (positions, traffic from search, the attraction of target audience through search traffic).

The creation of an SEO strategy entails determining the main objectives that potential clients of the promoted site perceive, selecting the necessary methods to attract such an audience, determining time periods for major events, and resolving financial issues. The websites of competitors, as well as your website analysis and source data for the promoted site, form the basis of your SEO strategy.

Let’s take a closer look at it.

1. What are the differences between the SEO-targets of positions, traffic, and targeted traffic?

Because goals are set differently by different companies and project managers.

High rankings on these keywords are important for a company that wants its site to always be visible to users searching for a specific search query.

A business that does not yet know which types of users will convert into buyers will need as much search traffic as possible month after month.

Only the percentage of conversions, relative to overall search traffic, will be seen by a company that knows exactly who buys its product/service, and thus the effectiveness of the SEO strategy will be determined.

2. The necessary methods for attracting the audience can include a focus on expanding the site’s landing pages as well as a focus on increasing the number of external links.

3. Establishing time periods. An important indicator for site owners who need to know when it’s better to rely on the required amount of search traffic and how to account for it in their financial activities. It’s also helpful for SEO experts to know whether or not they’ll be able to fit into the set schedule. And, if not, what other options are available to achieve the desired outcome?

4. The owner of the site must consider the issue of financing as well as the time frame. After all, seo-promotion frequently lasts for months. As a result, a quick return on investment is unlikely.

Why do we need SEO strategy?

Experienced professionals will recognise that a complicated plan, such as a website SEO strategy, is not always required.

When the site owner has ambitious goals to conquer the global market, an SEO strategy is required.

The industry in which you must work is extremely competitive, and you must know how to rise to the top.

The site is very large, and it is impossible to remember all of the pages and work on it.

When you’re promoting a small regional site and only competing with other small businesses, an SEO strategy isn’t necessary. In that case, employ a strategy that is already in use.

There are insufficient resources to put it into action. It may happen that you are working alone with virtually no one to assist you.

There is a limited budget for links and your suggestions.

You use black hat SEO to promote the site. Only outbound links from other resources are important in this case (although in a sense black hat is also a SEO-strategy, simpler).

But, first and foremost, a website promotion strategy is required to identify and systematise the work that should be performed by SEO experts or instructed by a member of the team in order to achieve the desired results.

Types of SEO strategies

We were unable to locate a clear classification of SEO-strategies.

We found several articles on the topic of developing an SEO strategy on the Internet, and the classification of species in most of them is based on the type of site for which we are developing a development plan.

However, we prefer to categorise the different types of strategy by combining two factors: the current state of the site and the tasks assigned to the expert who promotes the site. As a result, we divided the strategies into the following categories:

1st type. “Hop-Hop” strategy

  • This promotion strategy is appropriate for sites that are in the process of being created (or that have already been created but have a small number of pages), but the specialist’s objectives are to increase search traffic in a consistent and rapid manner. That’s why we’re working so quickly (hop-hop).
  • The “Hop-Hop” strategy has the following characteristics:
  • We research competitors’ strategies to find the most profitable ones for attracting traffic in the shortest amount of time.
  • Create as many landing pages as possible (service pages and blog pages are examples) and keep them updated.
  • We focus on increasing the number of entry points to the site rather than the quality of the content (though we do try to meet the minimum requirements of search engines).
  • We increase the reference mass from various resources in order to cover as many different sources of links as possible and demonstrate to search engines that we are forward-thinking and have lofty goals.
  • The disadvantages of the strategy include:
  • We overlook quality in the pursuit of quantity. However, when we switch from the “Hop-Hop” strategy to the “Average Performer” strategy in the future, this minus will be corrected.
  • A low conversion rate is possible due to poor landing page quality and topic defocus (blog pages can include both articles strictly on the resource’s topic and articles on related topics). However, this can be remedied if a team of people working with you conducts A/B testing to get the most out of the incoming traffic.

2nd type. “Average performer” strategy

  • This strategy is best for websites that haven’t been on the market for a year or more, are ranked in the top 10-20, and have enough authority to compete for first place. And the objectives are to raise the brand’s authority and attract the most relevant search leads. This is an excellent way to expand on the previously mentioned “Hop-Hop” strategy.
  •  
  • The “Average performer” strategy has the following characteristics:
  • Give existing pages more attention, optimise them, rewrite them, and add new ones. Delete pages that don’t bring in any traffic and don’t exactly match the resource’s topic.
  • Because your site is no longer a newbie, but a good average performer, try to get better links from other sites.
  • Create only new, high-quality content that demonstrates your expertise, resulting in increased confidence and conversion.
  • The Drawbacks of Strategy
  • Content creation takes a lot of time.
  • The advancement process takes two to three times as long as it did in the previous strategy. As a result, you will not see results anytime soon.
  • You’ll almost certainly have to pay more for better, and thus more expensive, backlinks from other websites.

3rd type. “Mastodon” strategy

  • Site-leaders should use this SEO strategy. Only two or three other “mastodons” that have been on the market for decades compete with them. Each project has a battalion of employees working on it. As a result, the specialists’ objectives will be to outperform their competitors by searching for hidden exit points in the top-1, and to outperform competitors even for multiple keyword positions.
  • Characteristics of the “Mastodon” strategy
  • A “Mastodon” doesn’t have to worry about increasing the reference mass because many websites link to your materials.
  • The work on the site itself comes to the foreground because the reference returns to the foreground. This can include lengthy operations involving internal linking and site content. Learn how to link one page to another in HTML, and you’ll be able to work on a website indefinitely.
  • It is not sufficient to simply write high-quality content; you must consider how to create unique content that is distinct from that of your competitors. These can include new types of material submissions (video, infographics, and multimedia elements) as well as the creation of document collections on specific topics to cover them as thoroughly as possible.
  • However, spending a little time on external links is worthwhile. However, in the form of looking for resources that mention your site but don’t have (or don’t have nofollow) a link to it. To accomplish this, simply contact the resource’s owner and politely request an active link. This does not have to be done by an SEO expert, but it can be done by a helper.
  • The Drawbacks of Strategy
  • Its implementation will necessitate sufficient resources. Often, newcomers are unable to cope with such a strategy.

4th type. Online store strategy

We singled out this type of website because their marketing strategy differs from the other three.

The following are characteristics of the online store promotion strategy:

The main point of this strategy is the proper collection of semantics due to proper onpage optimization and content for SEO, which is due to the large number of pages on the site.

You can see which pages of filters are still open for the index to attract micro low frequencies using semantics.

Linking is also crucial because you’ll need to keep adding new products to the index, which will then be added to the site. This task becomes even more difficult when there are a lot of categories and subcategories.

For online stores, reviews play an important role: trust in the seller, behavioural factors, and additional text with keys that distinguish your product cards.

External links should be built after the primary work on internal optimization has been completed and the site has established a presence in the search results. Your job is to pull up anything that isn’t already at the top and check the SERPs for a better ranking.

The Drawbacks of Strategy

The number of pages you have can be a disadvantage because you will have to pay a lot for external links.

The site has some internal issues that are common to this type of platform: 1) When updating products, old pages are deleted, “404 pages not found” appear in their place, and a new web address is used to create an existing product; 2) duplicate pages appear when goods differ only in colour or other minor details, etc.

As you can see, working with people who sell websites is not only a strategy, but also a feature.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.

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SEO

HOW TO PLAN A CONTENT CALENDAR

For your company’s branding and messaging efforts, learning how to develop a content calendar is critical. It not only brings together all of the topics you wish to discuss and allows you to share them with your team. It also establishes a framework for regularly planning, scheduling, and writing content.

Creating Content Based On A Calendar

Instead of following a list, editorial content should be scheduled using a calendar system. Let’s go over the advantages:

Content can be planned around crucial anniversaries, such as important days throughout the year or upcoming marketing events.

You can create material in little chunks around various themes — Keep track of what topics you cover on a regular basis and what topics you could expand on – and make time for it.

Everyone is aware of the situation — A content calendar for marketing keeps your team and other departments up to date on what you’re working on.

It’s a lot easier to keep track of the content creation process if you give yourself and your team ample lead time to post the content on time.

The most important thing to remember when creating a marketing content calendar is to keep to it and produce on a regular basis. That isn’t to say you can’t change topics or themes, but sticking to a schedule of recurring topics ensures a consistent flow of content creation — otherwise, the calendar won’t work. What Is A Content Calendar And How Do I Make One?

Isn’t it easier said than done? However, if you consider it, the subject you want to write about is all around you! Here’s how you can create content without having to start from scratch.

  • Examine your current content assets. Yes, you read that correctly: repurpose. The first place you should look is here. Return to your blogs, company presentation materials, published research, and any webinars, podcasts, or videos that you’ve created. Consider your material to be reusable assets that can be dismantled, reorganized, rewritten, and updated.
  • You might be able to extract four or five bits of material from your most recent podcast, or significant sections of a whitepaper, and turn them into a highly readable blog or series of infographics.
  • Make core products out of content. Maybe you’ve started publishing quarterly digests or organizing the odd online event, such as a training class, webinar, or forum. Why not do it on a more frequent basis? Scheduling these goods on a regular basis will help you meet your content objectives and will help you provide these activities with your company’s own unique brand identity.
  • Plan ahead of time and align your calendar with your other marketing initiatives. Your editorial schedule is a living document that evolves and grows in response to how well you execute your bigger marketing strategy. It should be in sync with your social media marketing strategy (which, of course, has its own schedule), email newsletter service, and even paid media efforts.
  • To evaluate the success of your content, have post-mortem sessions. Review your content statistics and determine which content performed best during your content marketing planning meetings. Perhaps you’d like to update or amend any previously published content, or you’d like to expand on a popular topic. It’s up to you whether you improve your meta content, the tone of your content, or the length of your articles; let the facts lead you.

7 Things to Include in Your Content Calendar

Always double-check that your content calendar contains all of the necessary information. Here’s what you should put in it:

  1. Publication Date: The date on which your work is made available to the general audience.
  2. Content Type: Is it a blog, a podcast, an infographic, or a white paper, for example? Sort it out.
  3. Writer and Due Date: The deadline for creating this content, as well as who is responsible for creating it.
  4. Proposed title or topic: a brief description of the subject.
  5. Specifics: What is contained within the content; essential points or phrases

Keywords: 6 Experiment with your SEO strategy to uncover keywords that can help your content rank higher.

  1. Your Action Item: Make them aware of a special deal or direct them to a landing page.

Remember to use pre-defined brand personas to target the proper audience and to structure your content around SEO best practices. Content marketing can help you improve your SEO efforts — and vice versa. The two are inextricably linked. Good keyword research is almost as crucial as a well-thought-out content strategy. A Word on Content Calendars for Social Media

Social media material is a component of your overall content development process, but because it is updated at a much faster rate, it has its own calendar. The information for each content type is comparable to what we’ve already discussed.

Remember to categorise your social media postings by genre, such as infographics, links to blog entries, evergreen posts, promotions, videos, and so on. Template for Your Content Calendar

Content calendar templates are simple to create; there are numerous resources available on the internet. They’re simple to create on an Excel sheet, colour code, and categorise based on the content you intend to publish.

It’s more important to stick to a system that works for you. Here are a few of your finest alternatives.

An App for Calendars

Even if it’s a little old-fashioned, a paper calendar or even Google Calendar can help you stay organised. The disadvantage of utilising a calendar is that you can’t keep track of all process elements as quickly, which means you’ll typically end up using another document and spending time updating it as well.

Spreadsheets can be created in Excel, Google Sheets, or any other spreadsheet programme.

This is arguably the simplest way to collect and examine all of your information at a glance – and you can sync this information into a calendar app with a little code.

Collaboration-based systems, such as Kanban boards like Trello or interactive project management software like Slack, are very popular. Visual tasking using color-coded boards is popular with apps like Trello, which serves as the foundation for social media management apps like Buffer. Slack fosters communication synergy and is simple to use on the go.

Personalize And Customize

It’s critical to design an easy-to-understand framework for the content calendar template. Review and categorize content categories; fine-tune content themes; reschedule if needed. It’s time to put the strategy into action once it’s been laid out.

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Business

HOW EFFECTIVE IS REAL ESTATE PPC?

Real estate organisations have a wide range of alternatives for promoting their brand in today’s digital marketing world. Pay per click advertising, whether it’s search ads, banner display ads, or sponsored/promoted social media ads, is one of the most widely utilised digital marketing platforms.

Real estate is a highly competitive field. Even when the economy is weak, the mix of rising wages, rapidly emerging areas, and competitive real estate pricing keeps demand relatively stable. Some think that real estate is a good investment, especially during difficult times.

Traditional market strategies can aid real estate brands in gaining market reach and awareness; ppc strategies for real estate can do even more. Consumers are increasingly using the Internet to find out about property locations and real estate projects.

So, how effective is real estate digital marketing, and more specifically, how effective is real estate PPC?

How Effective Is Google Adwords For Real Estate?

Historical data from a variety of sources indicates that real estate PPC advertisements run through Google Adwords are quite successful.

Real estate had a 6.19 percent CTR for Google Search Ads and a 0.59 percent CTR for Display, according to Wordstream’s Google Adwords Industry Benchmark Report for 2020, a PPC analysis of average click through rate (CTR) and cost per click (CPC) across 21 industries.

Wordstream provided updated numbers on how COVID-19 affected Google Ads campaigns last month, a month after publishing its annual report. CTRs increased rather than decreased overall.

Real estate CTR increased to 7.65% on Google Search, while Google Display CTR increased marginally to.69%. PPC cost per click during COVID-19, on the other hand, decreased, averaging US$3.03 on Google Search and US$0.44 on Google Display.

When it comes to conversions, however, real estate had CVRs of 3.85 percent for Google Search Ads and 0.58 percent for Display Ads, respectively. These numbers are lower than the typical CVRs for Google Search and Display, which are 5.63 percent and 0.93 percent, respectively.

Given the current economic climate, this is not unusual; it could just indicate that customers are delaying any purchase-related choices.

It’s also worth noting that conversions don’t always imply sales. Any of the marketing funnel goals you’ve set for your sponsored media search campaigns could be these conversions. Each goal converted, on the other hand, is a hot ppc real estate lead, which, with proper nurturing, can turn into a prospective sale.

Why Do PPC Ads For Real Estate Work?

When we consider normal real estate consumer behaviour, we see that the act of locating and narrowing down a real estate purchase necessitates substantial consumer research. If they’re doing an Internet search, they’re probably thinking about making a purchase.

In terms of PPC real estate strategy, what does this mean?

  • PPC Aids in the Generation of Targeted Leads.

A person who has decided on the type of property they want will go to their computer or mobile phone, open Google Search, and enter in terms such as “home and lot” or “condo,” as well as their ideal location. They’ll type in your real estate’s brand name if it’s a trusted brand.

The search is narrowed down. This lead is really interested in looking at the property and acquiring more information if they click on your Search or Display ad and are directed to a landing page. This is a well-targeted lead that should be pursued.

The majority of PPC conversions are made with the intent to buy.

PPC ads might help a customer make a purchase by saving them time.

Real estate acquisitions need a significant amount of time, effort, and money. Few purchasers would waste time clicking on ads or making commitments to meet or speak with real estate salespeople if they had no intention of purchasing.

Google Display Ads can create initial brand awareness for new properties you might be launching on a regular basis; you can lead this type of customer to a pocket or “brochure” part of your website to educate them about your property.

  • PPC Offers A Variety Of Ad Platforms That Helps Generate Leads And Conversions Faster Than Organic Search.

Your lead can be directed to a sign-up page where they can enter their information and schedule an appointment using Google Search advertisements.

However, Search and Display aren’t the only places where you can promote your business. Facebook Lead Ads are also effective at directing prospective buyers to a specific page. Instagram is also a great visual tool for PPC real estate ads.

  • PPC Assists You In Capturing Leads That Are 100% Yours.

A website visitor who clicks on your ad understands that they’ve done so to learn more about a potential purchase. Because you paid for their click, the lead is yours to keep – and you’re under no obligation to share it with anybody else.

If they join up, you might acquire their name and email address. Even if they don’t, you might have clients who have agreed to give you user information in the form of a cookie.

If you have any of this information, you may retarget and remarket to this client across a variety of platforms, including desktop, mobile, and even apps that they’ve downloaded and use on a regular basis.

Key Takeaways

  • Paid advertisements can be a powerful tool for promoting real estate enterprises. Text advertisements may have a greater conversion rate than display ads, and Facebook can help you increase brand awareness as well as generate leads.
  • A multichannel strategy that blends brand recognition (such as Facebook and Display) with mid- and bottom-funnel marketing channels (such as Google Search) assures greater coverage and market reach.

Stridec would gladly assist you with the creation and implementation of your real estate PPC campaign. Contact us right now to talk about the finest PPC plan for your digital marketing needs.

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SEO

DIGITAL MARKETING AND SEO – THE COMPLETE MARKETING STRATEGY

As a business owner or marketing professional, you understand the value of digital marketing in helping your company develop.

If you have any brand awareness or successfully drive sales via the internet, you’re leveraging a digital channel to some degree, whether it’s social media marketing, pay-per-click advertising, or the basic minimum of having a visitor-worthy website.

Are you optimising your website for search engines in addition to the obvious digital marketing channels – those through which you pay for the chance to advertise your business?

Many marketing departments ignore SEO entirely, don’t include it in their digital marketing budget, or invest only a little amount of time and effort in it. What they don’t recognise is that SEO marketing is their hidden weapon and the missing link in their digital marketing puzzle.

What Is Search Engine Optimization and Why Do You Need It?

 

No matter where it comes from, traffic to your website is beneficial. It is preferable to have targeted traffic. Is there any way to receive free focused traffic? That’s how you get the most out of your money.

What’s the best way to receive free focused traffic? By providing quality content and optimising your website for Google (and other search engines).

Google strives to respond to search requests with relevant results (web pages). On the first page of the search results, the most relevant are listed. When Google delivers relevant results, the searcher is more likely to return to Google in the future.

But not just any website will do; websites that provide an excellent user experience, load quickly, and are visually appealing will. Search engine optimization is how you do this for your website. It enhances the likelihood that when someone searches the internet for what you offer, they will find your website.

To put it another way, free targeted traffic.

SEO As A Piece Of The Digital Marketing Pie

 

There are certain disadvantages to SEO. The fact that it can take months to notice any changes in your website’s ranking after it has been optimised is particularly noteworthy. It may take longer in highly competitive markets.

It’s an endless process. You’ll always optimise, especially since you’re bound by Google’s algorithm, which is altered at random intervals.

For these and other reasons, search engine optimization is more effective when it’s integrated into a bigger digital marketing plan.

Here’s how SEO does when it comes to other components of digital marketing:

Advertising With SEO And PPC

Your SEO approach should ideally come first, followed by your PPC (pay-per-click) strategy. This is because you consider technical SEO components such as site speed, URL structure, mobile responsiveness, redirects, and more while creating your website.

Even if you have a well-optimized website, your SEO approach is unlikely to attract traffic anytime soon. Your PPC plan kicks in to deliver immediate traffic while your website gradually climbs the search engine results pages.

Sure, instant traffic sounds fantastic, but you have to pay for it with PPC advertising. It’s also very simple to throw money. Negative keywords will be ignored, the right keywords will be targeted, amazing text will be used, and an effective call to action will be used, among other things that are the subject of another blog post.

As a result, paid search allows your SEO strategy to evolve and succeed over time.

Search Engine Optimization (SEO) and Content Marketing

 

The two peas in a digital marketing pod are search engine optimization and content marketing.

The aforementioned technical SEO on the website must be sound in order for quality content to rank. Even if you have fantastic content, Google will not send you traffic if your website isn’t correctly structured.

You simply need to add consistent and fresh content that speaks directly to your target market if your website is technically solid. Continue to write and your online visibility will improve.

It is not, however, a one-way street. To rank in organic search, your content must have excellent SEO, but an optimised website must have new, engaging material, which includes posts and pages.

There’s more to come. Off-page SEO — link building – is a part of search engine optimization. Off-page SEO is the process of establishing your brand’s authority in locations other than your website. It is one of the most significant determinants of your rating.

How do you go about building links? Google, on the other hand, wants you to develop high-quality content so that other websites will connect to you.

You’ll need both SEO and content marketing if you want to boost the ranks of your blog posts and obtain the correct traffic for them.

Search Engine Optimization and Social Media Marketing

It’s crucial to note something that isn’t new but may surprise some people: social signals have no bearing on your search engine ranking. Meaning, having a large number of followers and likes and shares has no bearing on your rank on the search engine results page.

Does it, or does it not?

It isn’t the case. Not directly, at least. Isn’t it logical to assume that if you have amazing, regularly updated social media profiles with shareable material, people will want to check what your website looks like?

Those individuals will find an easy-to-use website with simple navigation that is optimised for both users and search engines because you read this post and are persuaded that SEO is an important part of your digital marketing strategy.

Now your website is receiving traffic, albeit not organic traffic. People begin to notice a pattern across your digital domains as a result of your website’s similar share worthy content, and presto – you’ve established trust and authority.

To put it another way, you’re getting leads. Leads can be converted into customers with a little nurturing.

Conclusion

It’s critical to maximise your online presence if you want to reach out to new customers and keep existing ones interested and coming back for more. Search engine optimization is your secret weapon for expanding your brand’s online exposure, and it works best when combined with other forms of digital marketing.

So, how can you include SEO into your current digital marketing strategy? Check out 101 SEO Tips for Beginners to get you started. Simply applying a few of these suggestions will improve your website’s search engine results.

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Business

ENTERPRISE SOCIAL MEDIA – CONNECTING WITH ONLINE CUSTOMERS

The Banking Industry Is ripe for Change

According to Reyes, who cited a US independent study on the retail banking business, years of behavioral shift can occur in less than two months. “That’s not even a metaphor; that’s something that’s literal.” “Everyone had to suddenly rush through change in two months,” he claimed.

Online retail banking is still in its early stages in the Philippines, with only a small percentage of the entire client base using it. Consumers, on the other hand, adapted when they were no longer able to visit their bank offices, discovering alternative methods of completing bank transactions such as check deposits and peer-to-peer payments.

In the Philippines, online peer-to-peer transactions have exploded in popularity. Because of this, he said, “a lot of mobile wallet [businesses] have shown their numbers – and how huge GCash and PayMaya are right now.”

Customer Shifts That Can Be Used In Other Sectors

Consumers who used internet banking for the first time were more likely to utilize mobile banking than those who solely used branch banking, according to the survey. And, according to Reyes, this applies to any industry that relies on brick-and-mortar sales.

“If you used to interact with a firm through their retail/offline store, their brick-and-mortar store, it’s likely to be flipped now.” It’s not that the branch won’t have a role; it just won’t be the same. Customers are increasingly choosing to interact with you online,” Reyes noted.

The market’s newest customers, Generation Z, were also the most inclined to increase their use of digital banking.

A generation of digital natives “who have no idea what life was like before the Internet” will be at ease with banking apps and will be the ones to teach their parents how to use them. “This is how you transfer money; all you have to do is do this,” Reyes explained. /Connecting With Customers Through Social Media

Metrobank, like other banks, had to close its branches during the lockdown, and clients turned to the internet for assistance.

“We saw a 400% increase in the number of enquiries we received on social media.” “I needed to increase the amount of individuals I had – the community managers,” Reyes explained. To do this, the bank enlisted the help of employees who were unable to return to their respective branches and provided them with community management training.

“When the pandemic hit, my team was ready to fully exploit the brand website and our social media channels to update our clients, publish on a daily basis, and not only that, but also to push financial education,” he said.

“You want to promote financial education because a well-informed customer is a valuable customer.” And when I say customer, I mean you keep the individual. You don’t want them to depart for a competitor or another company.”

Many businesses are hesitant to turn their social media channels into customer care touchpoints, but Reyes believes that online customer service is critical to client retention and loyalty.

“If I were talking to you and you said you didn’t want to conduct customer service, I’d ask you this: Are you saying you’re prepared to spend money on acquisition – building awareness, influencing consideration, getting the client in…but you don’t want to spend money on keeping the client?”

“It’s a loyalty game when it comes to customer service.” “What’s your loyalty if you’re not there dealing with customer service?” he inquires. Customers are on Facebook, so businesses should be there as well. He says, “You have to be there and ready to answer.”

The Crisis as a Change Catalyst

Metrobank is likewise concentrating its efforts on creating more seamless omnichannel banking experiences when clients resume their offline transactions, even if their online banking habits have not changed.

Reyes says they consider strategies to assure roll-out while developing their plan so that the experience is constant and uniform, whether online or offline. “[Everything] is linked together. So, if your firm has silos, how do you deal with them, and how do you break down walls and ensure clear ways of working with everyone?”

“We understand the need to consistently enhance and build on the present banking channels that we have,” adds Reyes, with an eye toward adding value and, if possible, developing new products. New goods may not be appropriate for other businesses, but “finding new channels that are relevant to your client base or customer base” is, he says.

“You should keep an eye on what’s going on in the industry and look for new channels or platforms that can help you.”