For businesses trying to increase their brand presence online, SEO has become a must-have tool. It is still a crucial part of digital marketing, especially given the effect of online search on today’s purchase path of modern customers. Simply put, SEO is the way to go if you want to be found online and if you want quality traffic to your website.
It’s no wonder that SEO is being included into the business models of companies of all sizes and industries. SEO is essential for any business, whether it’s a large corporation, a small firm, a well-established institution, or a startup. For as long as people utilise search engines like Google, that is.
However, before you can begin the process of incorporating SEO into your digital marketing strategy, you must first decide if you want to handle it yourself, assemble an in-house team, or engage an SEO agency. Making this option is challenging in and of itself.
In-House SEO Team Or Outsource SEO?
Small firms with limited marketing expenditures are likely to be torn between doing SEO in-house and hiring an outside firm. Consider the advantages and disadvantages and think long-term while deciding which course to choose.
Most small firms prefer to perform their own digital marketing or aren’t interested in using SEO in their digital marketing strategy. The hesitation to use a service has a lot to do with the cost. But, if you had to choose between a tried-and-true approach from the experts and a digital marketing strategy that might not work, which would you choose?
SEO requires a lot of time and work to produce consistent and reliable results. From search algorithm upgrades to ranking variables, there are various things to keep track of and master. And doing it yourself or hiring and training an in-house team can easily take your attention away from what really matters: taking care of your clients and developing your business.
You’re making a wise decision by outsourcing.
You may rest easy knowing that your company’s digital marketing efforts are in good hands if you outsource SEO services.
Before you start arguing, let us explain why we believe this is a wise decision.
You must undertake keyword research and planning, as well as content generation, link building, and technical optimization, when performing SEO. Furthermore, regular audits is necessary to determine whether your website is up to date. If you’re a small business with a local presence, you’ll need to adopt a Local SEO strategy. Do you have the time to do all of these tasks? Even if you do, your time would be better spent focusing on attracting new clients and maintaining relationships with existing ones.
You may rest easy knowing that your company’s digital marketing efforts are in good hands if you outsource your SEO. They have specialists in SEO and digital marketing who can manage every part of your strategy. They use the most up-to-date technology and methodologies, and, most importantly, they know how to do things correctly.
/Your SEO Checklist for Outsourcing
In the Philippines, the number of organisations and consultants offering SEO services has gradually expanded. With so many agencies vying for your attention, finding the perfect service for your company has become difficult.
That’s why we designed this outsource SEO checklist to help you find the best SEO service for your company.
1. Look for the “Proof In The Pudding.”
Examining an agency’s experience and results is one of the greatest ways to assess the quality of its SEO services. Looking at where they rank on search engine results pages is one way to do this (SERPs).
If the agency’s techniques appear in the first few pages of local and organic search results, chances are they’re working. The power of their system is evident if they were able to get their own company to rank high in search results.
2. Testimonials and references
A good SEO firm understands the importance of gaining clients’ confidence. References and testimonials, as well as whitepapers and case studies, all of which are freely available on their website (or elsewhere online), are excellent indicators of a respectable organisation. Agencies that refuse to produce proof of their work are definitely concealing something.
3. Perform a thorough background investigation.
To ensure that an outsourcing firm can be trusted, thorough investigation and persistent inquiry are required. Check their website to see if they have any testimonials from previous clients; if so, contact them and ask them about their experience with the company. Another option is to search for reviews on social media and user-generated review sites. Find a way to contact these companies and ask for their opinions if they have offered references or a portfolio of their previous work.
4. Take a close look at the claims.
Small businesses have a limited understanding of the SEO process, making them vulnerable to high promises made by black hat SEO services. Examine the timetable to see if a provider is making false promises. Turn refuse the offer and move on to your next prospect if they claim to be able to improve your rankings in as little as a day to a few weeks. A word of caution: while SEO is incredibly powerful, it is not a magic bullet that works instantly.
5. Compare and contrast prices.
SEO is one of the most affordable outbound and inbound marketing services. Some providers, on the other hand, entice enterprises by offering low-cost bundles.
We understand that with your limited marketing budget, it’s difficult to pass up what appears to be a good price. Consider it a red signal if the provider cannot provide a thorough breakdown of where your money will be spent. Choose a firm that can explain in detail how each dollar of your SEO budget will be spent.
6. Long-term and full-service.
When choosing a third-party service, look for these important phrases. There is no quick way to improve your SERP ranks. Every good result is acquired through natural means using organic search efforts. Great material cannot be substituted.
If a service promises it can manipulate or spam a search engine’s complex algorithm to increase your website’s authority and relevance, the deal will almost certainly come with a catch. Only work with organisations who follow white-hat SEO, often known as SEO best practises; anything less may result in a penalty from search engines. Choose an SEO firm that can reveal the time-consuming and tiresome components of the job. Again, a successful SEO campaign requires time.
7. Verify the company’s expertise.
Because SEO is a growing commodity, many people perceive it as a business opportunity and will get in merely to get a piece of the pie. Aside from evaluating their work with previous clients, one approach to find out is to speak with them one-on-one. Inquire about the SEO procedure and have them explain it to you.
When hiring an SEO agency, you should ask the following questions:
- What is their experience in the industry?
- Get to know them and their SEO or digital marketing experience.
- What do they have to offer in terms of products, services, or capabilities?
- Who are some of their previous customers? (Yes, even if you already know the answer, you must ask this question.)
- Allow them to elaborate on what they done for those clients.
- Do they provide web design services? PPC or other forms of digital marketing? (This is vital since, in addition to demonstrating their versatility, if you’re looking for a comprehensive digital marketing strategy, this is the firm for you.)
- PPC management complements SEO. Consider it an upgrade if your SEO efforts are successful. Just make sure they do a fantastic job on everything.)
- Inquire about the outcomes they can guarantee.
- Make a request for a proposal on SEO. You can then determine whether the firm matches your requirements and fits inside your marketing budget.
8. Keep up with the latest trends.
Google modifies its algorithm many times a month, thus SEO is always evolving. The challenge of interpreting these changes and algorithms attracts true SEO specialists. There will also be occasions when you’ll require web design and development services, either because your website’s design needs to be updated or because it isn’t responsive enough. Following Google’s algorithm adjustment, responsive web design has become critical in digital marketing. Google revealed in the update that the mobile version of webpages will be indexed first, followed by the desktop version. Google uses a variety of methods to rank webpages, and this is one of them. If the provider isn’t up to date on the latest advances and tools in instances like this, head for the hills and don’t look back.
The true SEO gurus thrive on the challenge of comprehending algorithm adjustments.
It’s reasonable that entrepreneurs seeking speedy business growth fall prey to black hat SEO methods. Don’t be fooled by those that promise you the moon or first-page rankings in a matter of days. Experienced SEO consultants will thoroughly analyse and evaluate your business before designing an SEO strategy that is tailored to your company’s KPIs, goals, and marketing budget. They’ll go over the schedule with you and set expectations properly. Rushing an online marketing procedure, like any other business function, will not yield positive results. Choose a reliable SEO outsourcing firm to spend your money carefully and obtain long-term results.
Simply give us a call if you’re ready to reap the full benefits of SEO.