PPC (pay-per-click) success does not necessitate a significant budget. We’ve worked on enough campaigns in a variety of areas to know what we’re talking about. The goal of our PPC management services for all of our clients is to optimize return on investment for every dollar spent.
While having a huge marketing budget is advantageous, it does not guarantee success. And there are always businesses that want to make the most of what they already have.
Only strategic planning and a series of methods that improve your campaign’s effectiveness may help you maximize outcomes on a limited budget. Improving your AdWords Quality Score is one of these tactics.
If you’re unfamiliar with Quality Score or why it’s vital to your PPC campaign, now is the best moment to learn more.
How Do You Calculate A Quality Score?
AdWords Quality Score (QS) is a Google statistic that determines the quality of adverts in the most basic sense. Your QS refers to how well your ad fits the needs of the users, which includes providing both value and relevancy.
A Quality Score is a number between one and ten that indicates how relevant Google thinks your advertising, keywords, and landing pages are all together. A higher score translates to better ad placement and reduced expenditures. Similarly, the higher the cost per click, the lower the score.
People have been frantically trying to improve their QS for years, and with good cause. You can save more money if you can enhance your QS.
Here’s how to do it:
- A higher Quality Score means a cheaper cost per click.
- The cost per conversion is lower when the cost per click is low.
- The larger the savings, the lower the cost per conversion.
Because of its apparent importance, Quality Score has been termed “the Holy Grail of Google AdWords” by certain advertisers.
However, because of the numerous myths and disinformation spread among marketers, Quality Score is one of the most misunderstood aspects of AdWords.
A number of elements go into determining a QS, and just like SEO, it’s not entirely clear which ones count more than others.
What Can You Do To Raise Your Quality Score?
Despite a few misunderstandings, many marketers agree that improving your Quality Score is the most effective strategy to do so.
Improve Keyword Relevancy is one of them.
The first step in improving your score is to select the keyword research phase of your PPC campaign. Focus on long-tail keywords that are relevant to your business, as these are more likely to bring in highly targeted visitors. Instead of having too many wide ad groups, create smaller, focused ad groups. The more specific the group, the more likely you are to reach the users who are ready to purchase your product or service.
Optimize Your Landing
Page Remember to exclude negative keywords that can drain your budget, or you risk hurting your Quality Score.
The quality of the landing page is becoming more important in determining the Quality Score. As a general rule, it should take your visitors on a consistent journey from the start of their search until conversion.
The landing page must first be optimized in order to boost relevancy. Keep in mind:
- Content: Is it unique to your landing page or website?
- Do you have a high level of trustworthiness? Make sure your About Us and Contact Us sections have all of the necessary details.
- User Interaction: Is it simple for your users to find information and convert on your landing page?
- Page Loading Time: Does it take longer than three seconds for your page to load? If it does, you should start optimizing right away to reduce the loading time.
Not only can optimize your landing page benefit Google, but it will also improve your conversion rate.
Boost Your Click-Through-Rate (CTR)
The most important aspect in evaluating QS is the click-through-rate (CTR) – after all, it’s a real indicator of how beneficial your advertising are to users. Some people prefer to concentrate on improving their CTR rather than their QS.
Your ad copy must be exact, appealing, and, at the absolute least, relevant to raise your CTR. This includes both the search phrase and the landing page’s relevance. Users will not click if the keyword is “5-star hotel in the Philippines” and the copy does not mention the hotel.
Keep in mind that CTRs are determined by the keyword, its history, and the present level of competition. A term with a 10% CTR may receive a 4/10 quality score, whereas a keyword with a 2% CTR may receive an 8/10.
Think About Your Past
Your current score is influenced by your previous account performance. Google penalizes individuals who have a history of low Quality Scores, and it is more inclined to trust advertising from an existing account with a track record of high performance than new accounts with no track record.
The rewards might be excellent if you constantly concentrate on boosting your Quality Score. Lower expenditures, a higher ad rank, and improved PPC performance are all factors in a successful digital marketing strategy that will help your company generate more focused leads. You won’t get these outcomes quickly, but putting in the effort to address these issues will generate rewards.
Even though we’ve discussed Quality Score throughout the post, our final bit of advice is to not get too caught up in it. Yes, it’s important, and yes, it may be fulfilling, but it’s not everything. Concentrate on the broader picture and convert those leads.
We’d be delighted to speak with you about our PPC management services and methods. Please do not hesitate to contact us.