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SEO

PROMOTE A BUSINESS WITH A LIMITED BUDGET

It’s easy to be intimidated by the prospect of promoting your own company. Especially now that we’re in a period of greater turmoil than we’ve ever experienced. Budgets are tight, and we can’t afford to take huge risks or waste money. Business promotion does not have to be expensive, contrary to popular assumption. That is, until now. The internet and internet marketing have just levelled the playing field. The same principles apply to large and small enterprises, and now is the moment to boost your game.

The tactics listed below might help you properly advertise your business and get your name in front of potential customers.

Advertising on Social Media

 

Social media marketing is one of the most cost-effective internet marketing tactics to begin with. In the Philippines, Facebook has 74 million users, with an estimated increase to 88.1 million by 2025. Social networking is a certain technique to increase brand awareness. A well-executed social media plan can greatly boost your brand’s recognition. It also allows you to interact with your target audience on a regular basis.

Choose Facebook ads or Instagram ads if you want to use social media to advertise your business. The average cost of advertising on Facebook is $0.31 to $0.61 per click. This is dependent on a variety of factors, including ad quality, audience size, and industry.

You can bid based on your financial constraints. For example, suppose you have a promotional budget of $50 or Php 2500. For the stated sum, Facebook will obtain as many results as possible.

Try employing remarketing advertising, which Facebook refers to as custom audiences, in addition to selecting your own budget. This strategy’s concept is straightforward. When a visitor interacts with your brand, a code on your website tags them so that proper tracking may be done. Your ad will appear as they navigate through their Facebook feed, informing them of what they’re missing.

Considering the ultimate purpose of the ad is a smart method to make the most of Facebook remarketing. This will keep the ad from running indefinitely until your budget is depleted.

SEO stands for “search engine optimization.”

 

The economy has never been more volatile, but one thing is certain: the internet is booming. Even in the midst of economic turmoil, one individual was able to grow his wealth by USD 13 billion (PHP 641.35 billion) in a single day. Jeff Bezos, the founder of Amazon, is the individual in question. The fact that hundreds of millions of people are imprisoned at home, according to The Guardian, is one of the key reasons for this spike in revenue. This merely goes to show that e-commerce is thriving.

As more businesses move their operations online, the rivalry becomes increasingly harsh. On a shoestring budget, how can you stand out and compete? Search engine optimization, or SEO, is the answer.

Simply said, SEO is the process of positioning your website naturally at the top of search engine results pages. As a result, if a user types in a keyword or phrase related to your business, your website will pop up. You don’t have to pay Google to have your website appear in the search results. It’s there because Google and consumers both consider the material to be relevant and valuable. Google must exhibit a high level of competence, authority, and reliability in order to promote your website to users.

There are three types of SEO.

On-page SEO, off-page SEO, and technical SEO are the three types of SEO. To stay ahead of the competition, you’ll need a well-rounded SEO plan. This is why quality SEO services in the Philippines are in such high demand. If you decide to conduct SEO marketing, you won’t be able to do it half-heartedly. Because there are tiny businesses out there who take their SEO efforts extremely seriously, you can’t settle for half-baked execution.

Fixing every nook and cranny of your website is part of high-quality SEO. Google bots will have an easier time crawling, indexing, and delivering your content to the end user this manner. Make sure your website is up to date and mobile-friendly. This includes optimizing your photos and information so that it is relevant to both users and search engines. If this is the plan your company requires but you’re not sure how to implement it, choose a reputable SEO agency in the Philippines and collaborate with them. You may effectively integrate SEO into your business plan this way.

Search engine optimization isn’t magic; results won’t appear overnight, but when they do, they’ll last. It’s an approach that works well with patience and excellent analytical skills. When you optimize well, the benefits are limitless.

DISPLAY ADVERTISING (Paid MEDIA)

 

You can showcase products and services on websites using display advertising in a variety of styles, including images and text. The fundamental purpose of display advertising is to increase your online presence and increase the number of things you sell. Banner ads and pay-per-click (PPC) ads are two types of display ads that get results and get favorable feedback from website users.

PPC advertising is a great way to market your business if you have a limited budget. This type of advertising allows you to pay for visitors to your website rather than relying on organic traffic. When a PPC campaign is running smoothly, the price is little. The value of the visits that lead to a sale is greater than the cost of the visit.

Our PPC management services give optimal ROI for every penny invested if you’re interested in developing a cost-effective PPC advertising strategy to advertise your business. We have a team of Google AdWords certified experts who have worked on hundreds of PPC ads in a variety of niches. In addition, we combine our experience with cutting-edge technology to create a robust PPC strategy that generates results for organizations.

Video Marketing

 

This promotional tool enables you to reach millions of people without devoting a significant portion of your marketing budget. Thanks to cutting-edge technology, creating a low-cost video is now achievable. There are plenty of low-cost video cameras, editing suites, and other video production tools available.

Aside from being cost-effective, video advertising allows you to easily and effectively communicate your business message. Why? This is due to the fact that video appeals to a variety of senses. The combination of graphics and sound helps people absorb concepts better.

If you want to use videos to promote your business, YouTube is a great place to start. Depending on your targeting and video quality, YouTube advertising costs between $0.10 and $0.30 per watch. Start modestly if you want to maximise your advertising budget. It’s pretty uncommon to start with a daily budget of $3 to $5. Increase your budget as soon as your ROI improves. Keep in mind that you can change your budget at any time.

Giveaways Or Deals

 

Freebies are quite popular. Use this user behavior to your advantage by offering a freebie or a fantastic deal on your company’s website. It’s an excellent approach to increase sales and attract new customers to your products or services.

Remember that you don’t have to give anything extravagant while giving away promotions or freebies. Small gestures, such as a discount on an item or a free delivery coupon code, can suffice. People will be sharing the good news with their friends and family as a result of the business produced by these amazing bargains.

ARE YOU READY TO PROMOTE YOUR COMPANY?

Whatever marketing medium or method you use, you must first determine who you’re aiming at and what your goal is. After you’ve established a clear vision of what you want to accomplish, you can begin planning. It’s also crucial to keep an eye on trends and what the competitors is up to, but never blindly follow them. Different brands require different strategies. Although trial and error is an inevitable element of business, it is not something you can afford to squander money on. Seek assistance from a competent digital marketing agency to save time, work, effort, and resources.

It’s difficult, but not impossible, to promote your business on a shoestring budget. With so many marketing platforms at our disposal, success is simply a matter of imagination, effective preparation, and the amount of effort we put into our job.

Looking for a cost-effective way to market your business online? Please contact us and we’ll show you what we can accomplish for your company.