Your website serves as a digital business card. It’s generally the first thing customers see when searching for your company. Your website should be built in the same way that a business card is made to dazzle and make your brand known to customers.

Great websites, on the other hand, do not appear out of nowhere. Websites are the result of a team effort. The cost of creating a website is an important factor to think about. And, while spending isn’t foreign to your company, you’ll have the uneasy feeling that doing so doesn’t always ensure a positive return on investment.

Cut through the “noise” and concentrate on the most important aspects: design and functionality.

The uncertainty is amplified by the fact that the speed with which technology advances and changes in customer behaviour add a lot of “noise” to website development. However, ignoring your website due to the numerous factors to consider is not an option. Cut through the “noise” and concentrate on the most important aspects: design and function. Without the other, neither can exist.

It’s More Than Just Aesthetics

The most significant functionalities of a website are influenced by design. It plays a role in encouraging visitors to remain, convert, and, most importantly, return.

But what is it in the design that makes it so effective?

When it comes to website design and development, terminology like UX (user experience) and CTA (call to action) are commonly used. Both are necessary for your website to provide results. However, the effectiveness of both is dependent on a fundamental aspect of your website’s design: responsiveness.

The Importance Of Being Receptive

A adaptable web design enables you to cater to a wide range of customers who use the internet in a variety of ways. A mobile device is used by the majority of individuals to conduct searches, check email, and transact with businesses.

According to comScore, smartphone Internet consumption increased by 99 percent in December 2016 compared to December 2013. Meanwhile, according to eMarketer, by 2018, 1/3 of all customers worldwide (about 2.6 billion) will own a smartphone.

Mobile users also convert better than desktop users, according to SurveyMonkey, which claims that 70% of mobile searches result in action within an hour.

Of course, this does not imply that your website should just be designed for mobile visitors. Responsive design is valuable since it “responds” to the needs of your visitors across all devices.

The size and capabilities of your user’s device will automatically change the layout of your website. Your website’s appearance and speed will not be affected by the device your visitors are using: tablet, smartphone, or desktop. All of your web pages’ features, from photos to navigation bars, will appear correctly, allowing for a smooth exploration of your entire website.

In a nutshell, responsive design implies optimising for maximum user happiness, which translates to a better user experience.

Amazing UX = More Visitors, More Profits

The fun of exploring the internet is in the details. It’s in the page load time and navigational ease. Your website should be enjoyable to use rather than tiresome or annoying. It must also appeal to your target market, regardless of whether they choose a simple, easy-to-understand style or a creative, dynamic one. As a result, it’s critical to pay attention to UX.

Take, for example, the Stridec website. Take a look at how all of the aspects of our website are created to provide visitors with a positive experience.

Investing in user experience can pay off handsomely. According to the most recent Forrester research on UX, a return of $100 for every $1 invested on UX corresponds to a 9,900 percent ROI, which is a statistic you can’t ignore.

A UX strategy entails more than ensuring that your pages load faster than those of your competitors. It’s not enough to create a layout that elegantly transitions your consumers from one page to the next. Improving the user experience also necessitates the use of data and research to make judgments. What one company considers to be good UX may not be the same as what your company considers to be good UX.

Before making any modifications, you need figure out how your visitors use your website. The information obtained through behaviour patterns, client interviews, and other sources is useful in improving the experience. And a better experience is more likely to prompt action.

Conversion Increases As More Action Is Taken

The journey of an internet customer must always come to a satisfactory conclusion. Every lead is valuable, and how well you design your CTA could determine how many you get.

These aren’t limited to your “Call us right now” or “Submit a form” options. CTAs come in a variety of innovative shapes and sizes, and their appropriate placement aids in generating more leads. The examples provided by Hubspot can help you figure out how to develop CTAs that consumers can’t help but click.

At the end of each journey, it should satisfy the customer’s needs. It’s not necessarily about completing a sale; it could be about getting access to a tool or signing up for an email newsletter. The key is to keep that relationship with your visitors since you’ll always have a chance to convert if you do.

An Added Value to Your Online Presence

Customers who aren’t impressed aren’t converted. That is why web design is so important: it makes a first impression. It’s possible to call it the culmination of your web design work.

There’s no denying that having a better-designed website will help your business, but what if you’re already doing well? Is it still necessary to be worried about web design? Yes, and yes, and yes, and yes, and yes, and yes, and yes, and yes,


Not only can having a strong online presence, especially with the help of a web design company in the Philippines, benefit the most successful businesses, but it also helps the least successful businesses. It can also sustain success, especially since responsive web design isn’t likely to be the final trend in the industry.

New devices, smarter technology, and more informed customers are all variables that can convert your website into a moneymaker for your company.

The process of creating a website is lengthy, as you must update your web design on a regular basis if you want to grow your online presence. However, once you cut through the “noise” around web design, it can be simple to grasp and a valuable addition to your company.

Your website, we believe, is a benefit. It’s even more competitive with a responsive design because it enhances user experience, aids in search engine optimization, and encourages more action—more conversion. Our web designers and developers can make your website more user-friendly.

We’ll work with you to reach your business objectives through innovative web design and customised solutions. Today, let’s discuss about site design!