For web marketers, SEO has become a popular keyword. There has been a paradigm shift in marketing strategies as a result of the changes in the digital landscape. Businesses, large and small, are now aware of the importance of SEO marketing to their success.

In the real estate industry, SEO is a critical tool for raising brand awareness and attracting new clients.

Did you know that 90% of buyers use the internet to look for a home? According to a research by Google and the National Association of Realtors on real estate consumer trends, 53% of buyers begin their search for a home online.

Potential buyers can also connect with agents via the internet. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of buyers use real estate websites as their primary source of information while looking for a home.

Given these figures, it’s clear what the first step for real estate enterprises should be: reaching out to customers online.

What Is SEO For Real Estate?

Simply simply, real estate SEO is the practise of using search engine optimization tactics to improve the visibility of real estate property websites., Trulia, and Zillow are all online marketing titans in this sector, and they all use competitive digital methods for real estate businesses to win localised search traffic.

Going head-to-head with these websites isn’t impossible if you develop a strong internet marketing foundation of your own. These pointers can help you get started:

  1. Pay attention to local keyword phrases.

According to a survey, 69 percent of consumers looking for a property begin their search with local keyword terms. While most realtors target numerous areas and cities, you can start building your local presence by employing geo-targeted keywords. Choose a major city and gradually grow your web presence to other places.

Build your website as a resource page when developing content. Property websites are viewed as a significant source of information by home hunters, therefore include data and insights on what potential buyers are looking for, such as public transportation and local history.

  1. Choose Your Keywords Wisely.

Google will return hundreds of results if you search for “Makati homes” or “Makati real estate.” Starting local is a fine technique, but you should also focus on churning keywords. In the realm of real estate and SEO, remember that quality is just as important as quantity. Sticking to general terms will make it difficult to rank, let alone attract local consumers.

Microtargeting your keywords is a good idea. Use home models and neighbourhoods, for example, to exploit niches that aren’t overburdened with material. Long-tail keywords, which are often employed by today’s searchers, are another option.

  1. Consider integrating IDX.

IDX integration is commonly used by real estate SEO to integrate indexed listings to their website. This is especially useful if you want to establish your brand’s authority and generate leads. If you don’t have a decent SEO strategy, this functionality might not be useful. Finally, indexable listings are unable to generate searches for your website on their own.

WordPress plugins can be used to incorporate IDX. Optima Express + MarketBoost IDX plugin is one of them. This plugin allows you to add IDX/MLS search, as well as basic and complex search forms, using shortcodes and rapid search widgets. This also adds listing-based CTAs, user registration prompts, an interactive map search, and many other features to your WordPress site to help it stand out.

  1. Make the most of social media.

Your SEO strategy can be supplemented by a strong social media presence. When it comes to optimising a real estate website, social media platforms like Facebook and Twitter are beneficial since they give you with effective routes that reach a bigger audience. This aids in the distribution of your content (and your brand) to your target audience. Social media content from Pinterest and LinkedIn can be especially beneficial for real estate SEO.

  1. Online Listings Should Not Be Ignored.

If you’re doing real estate SEO, I mentioned that sites like Zillow are some of your largest competitors. Is this, however, a reason to eliminate them totally from your strategy? Certainly not.

Consider making your listings available on these sites. Why? Real estate searches are likely to begin on listing sites that include information such as local demographics and other key numbers, rather than on broker websites. You’ll be missing out on a lot of potential buyers if you ignore these sites.

When it comes to real estate SEO, don’t be scared to try new things; there is no such thing as a flawless answer. To figure out which web marketing methods work best for your company, you’ll have to test, mix, and drop them. Although real estate SEO is its own world, you can borrow tactics to make your SEO architecture distinctive and tailored to your needs.