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SEO

SEO GUIDE FOR NEW WEBSITES: THE ESSENTIALS FOR BETTER RANKINGS

Digital marketing has evolved into an important component of a company’s entire marketing strategy. The corporate website, which receives organic traffic from new and potential clients, is at the heart of these initiatives. In fact, most businesses today set aside a percentage of their budget for digital marketing.

Despite the obvious benefits of having a strong online presence, many businesses do not include search engine optimization (SEO) in their marketing efforts until their bottom line has been impacted by slow business growth.

Our objective includes assisting businesses with their digital transformation, which begins with a well-designed website. To give your organisation with a platform tailored for consumers and search engines, we’ve highlighted the important parts of an SEO website design plan.

Getting Started

Because online product searches account for about 87 percent of all product searches, SEO can no longer be considered an afterthought in website design.

Building your website with SEO in mind assures improved online visibility and traffic, which can lead to conversions—the desirable activities you want visitors to perform on your website, such as sharing your content on social media, subscribing to a monthly newsletter, or making a purchase.

Hosting And Domain

Make sure your domain is appropriate. It should be simple to remember and pertinent to your company. Find a domain that includes the main term you want to rank for when choosing a domain as part of web development services.

Select a web hosting company that provides reliable speeds. Users will be less likely to explore your site if it is slow, which will harm your search engine rankings.

  • Site Structure Every website has a structure. Your site structure can help you rank higher in search engines if it is well-planned.
  • Make sure a search engine can scan your site and understand what it does and what it discusses. Before you start working on on-page optimization, keep these SEO-friendly design ideas in mind when you build your site.
  • Architecture of SitePlan out your site architecture by topic and priority level, taking into account what users might be looking for the most. Most websites have a hierarchical structure that begins with the homepage and progresses to the inner pages.

Consider the importance of the main pages and how easy it will be for visitors to find what they’re looking for. A decent rule of thumb is to make sure users can travel from the homepage to their destination page in three clicks or less.

Structure of @URLs

Changing your URLs to a written structure aids SEO and allows readers to understand the purpose of your page. The right structure of your website also aids in determining your keyword strategy. Consider the following page hierarchy on a hair salon’s website:

www.example.com/services/ Hair Styling (Level 1): www.example.com/hair-styling/ Haircuts (Level 2): www.example.com/hair-styling/haircuts/ Hair Styling (Level 3): www.example.com/hair-styling/haircuts/ Hair Styling (Level 4):

The natural transition from a broad keyword to more narrow or refined search words may be seen in the example above. Although research and copywriting are still required, this structure will aid in the creation of more detailed information regarding the themes.

Avoid using dates in your blog URLs unless you’re a magazine or a news delivery service. In the URL, include your keywords, but make it short and straightforward. This makes it easy for people to recall. Furthermore, a well-structured URL aids search engines in comprehending the page’s content. If your URLs include duplicate material, make sure to standardise or “canonicalize” them.

User Experience And Website Navigation

Creating an easy-to-navigate website encourages customers to stay longer, which sends signals to Google about the trustworthiness of your pages. When Google notices that more and more people are coming and staying on your website, it will boost your ranking in search results.

But what role does website design play in this? There’s only one word for it: navigation.

The navigation of your website has an impact on how a search engine scans it for content. The easier your site is to index, the faster it will appear in the search results page.

Check the following factors to ensure that your website is simple to navigate:

  • Clean, well-organized design Quick loading time
  • All types of visitors are welcome.
  • Tags and categories, for example, are easily accessible.

Researching Keywords

A well-optimized website presents issues in an easy-to-understand manner for users. The main goal here is to choose keywords and phrases that can help you rank better in Google (or any other search engine). It’s at this point when keyword research comes into play.

Spend time researching keywords to determine which ones you want your website to rank for. SEO tools like Ahrefs and Google Ads can assist you assess the quantity of traffic and competition generated by each phrase.

Be specific when selecting keywords. The longer the term, the less competition there will be, and your target visitors will be more focused. Trying to rank for “cheap hairstyling services Manila,” for example, is more precise and likely to be more valuable to you than “hairstyling services.”

Maintain a mobile-friendly web design.

People nowadays prefer to browse websites on their phones rather than on their PCs, therefore having a mobile-friendly website is essential. The content and information should remain the same, but the layout is shown and organised according to the user’s phone’s screen size.

Other options for making your website mobile-friendly include:

  • Check to see if your page loads quickly.
  • Flash should be avoided.
  • Include a viewport meta element in your HTML.
  • Turn off the light. On forms, autocorrect is available.
  • Make your buttons big enough to use on a phone.
  • Make use of huge font sizes.
  • Compress your CSS and images.
  • Ensure that the page loads quickly, which should take no more than 7 seconds on average.

Optimizing Your Internet Sites

It’s simple to optimise your web pages once you’ve properly arranged your website. To find out which aspects to optimise, use our on-page SEO checklist.

Title Tags in HTML

The HTML title tag (also known as the Meta title) is the first opportunity for readers to engage with your content; it’s the first thing they see on the search results page. It should be SEO-friendly and encourage them to visit your website by clicking on the link.

To improve your title tags, use the following formula:

  • Keep the title between 50 and 60 characters long.
  • Put keywords at the start of the tag.
  • Use terms in a natural manner (avoid awkward phrasing).
  • Separate items like category and location with a separator.
  • Maintain an uniform tag system across your entire website.

Tags for Meta Descriptions

The Meta description provides a brief explanation of your page’s content. When the phrase the user is looking for is included in the meta description, search engines display it on search result pages.

Keep your Meta description inside the permitted length (typically about 155 characters) while optimising it so it doesn’t seem truncated on the results page. The content must accurately describe the page and contain natural and relevant keywords. When writing your description, keep the user’s cognitive process in mind. Add a call to action that predicts why the user might want to click on your website for optimum results.

Headings

Headings are a great method to break up your material and make it more readable and scannable. Your headings also inform search engines about the topic of your page. Make sure that the keywords you use in your headlines flow organically.

Content on the Page

Search engines are fueled by website content. It should contain the keywords you want the page to rank for, but not too many. Overcrowding your page with keywords results in a poor user experience, and Google will penalise your site.

Concentrate on producing useful and entertaining information that assists users at every stage of the Buyer’s Journey. Remember to concentrate on what will cause them to convert. Your goal is to persuade people to do anything, whether it’s buy your goods or join your mailing list.

Search engines prefer it when page content is updated on a regular basis since it shows that the website is actively delivering useful information to its visitors. This is why, as part of your SEO content plan, you should revisit old blogs that have out-of-date material, statistics, or trends, and give them a fast refresh.

Images

Every image you use on your website adds to your page’s optimization potential. Make sure you give the image a name that accurately reflects it, and use alt text to provide more information (on your topic, not just about the image). This is particularly important for visually impaired individuals who are unable to see the photos.

Using the proper picture size for fast downloads, optimising the file size for faster loading, and adding images to your XML map are all things you can do to optimise your images for SEO. Images on your site that have been optimised will appear higher in image search results.

Internal Linking (Internal Linking)

Internal links on your website show search engines how different pages on your site lead visitors from one to the next. Users will stay on your website longer if you connect to another page that provides contextually related content.

Internal links, on the other hand, aren’t just for assisting users in better navigating your website. Internal links aid in the relevancy of pages for their target keywords. When employing target keywords as anchor texts for specific landing sites, this is extremely critical. What Will Happen Next?

When your website is complete, Google will crawl it, and the web pages will appear in search engine results. Submit your sitemap to Google Search Console to expedite the process. You can inform Google immediately that your website exists.

Do you, however, cease optimising? No.

SEO is a never-ending effort. You must practise frequent SEO cleanliness to see the results of your SEO efforts, which includes:

  • Fixing potential website errors
  • Improving the performance of a website’s on-page elements
  • Creating links to reputable websites
  • Results are being tracked.

Set up analytics tools from the beginning to collect, monitor, and assess data that is important to your SEO objectives. To figure out what material is most engaging for your users, look at user metrics like time spent on the site, page clicks, conversions, and bounce rates (what pages or actions lead your users to leave the website). This will allow you to improve your website and fine-tune your SEO approach in order to gain greater attention. The Most Important Takeaway: Create a website that is SEO-friendly.

It takes time to get a high-ranking search result. That’s because improving a company’s search engine position isn’t a one-size-fits-all method, and not all SEO strategies produce the same results. SEO can keep your website in front of your clients if done effectively and consistently.

A effective SEO strategy is one that coincides with your company’s objectives and attracts the correct customers. This goes hand in hand with a well-designed website and helpful, legible material that your visitors will enjoy.

Partnering with a professional digital marketing agency that follows best SEO methods with proven results and provides adequate SEO training can help you avoid costly website redesigns in the future and keep your costs under control.

Do you need assistance creating an SEO-friendly website? For site design and SEO services in the Philippines, contact us. We’ll assist you in creating a website that will improve your rankings and conversions.