Robert Scoble and Shel Israel, two famous technology writers and futurist thinkers, published The Age of Context: Mobile, Sensors, Data, and the Future of Privacy in 2013.

Mobile devices, social media, the emergence of big data, and the rise of sensor and location-based technology were all studied in this book as five new factors shaped the period we currently live in. These movements have changed our way of life: urban living, transportation, and healthcare; they are the driving force behind what we now call the Internet of Things (IoT).

In this Age of Context, digital marketing – particularly SEO – thrives.

How? It’s all about the audience, the intent, and the experience when it comes to search engine optimization.

All of this provides context for visitors to your website and customers who interact with your business. Data is what drives audience information.

Analytics are used to obtain information about the SEO audience. What do you look for when you log into your Google Analytics and Google Search Console accounts? The keywords people use to locate you and your services, as well as their search behavior.

This information can be used to create a story about your target audience.

  • Can you tell me what terminology they used?
  • What are the origins of these visitors?
  • When do they come? What time of day do they come?
  • Do they return frequently?
  • What pages did they visit and keep returning to?

This type of user history information about your audience and their activity can assist you in developing a successful SEO strategy.

You can go back to their website and undertake an SEO audit when clients ask firms how to design an SEO plan for them. Understanding this information allows you to create an unique SEO services plan that is tailored to a brand’s target market. It’s Also About Intent When It Comes To SEO

The type of search data you’ve obtained might also help you figure out user intent. Examine search data from places like Google Search Console. You’ll notice that you can categorize the majority of searches using these sorts of intent:

Intent to inform (or educate) — Your reader is interested in learning more about a specific topic, product, or service. They’re learning about it thanks to your information.

Has a website user arrived on your pages looking for sales, promotions, discount codes, or other special offers? They’re looking into the possibilities of purchasing you or comparing you to other businesses.

Is someone looking for your business address or the address of one of your stores? Is it possible that they’re searching for a price? If you find this type of search intent, it means they want to come into your business and look at things, or they want to speak with someone in charge and inquire about purchasing anything.

The action point from an SEO strategy is very obvious: you must deliver the information expressed by search intent. If the information you have doesn’t pique the interest of the initial client who conducted the search, it may pique the interest of future customers who are similar to them. To get their attention, all you have to do is present the most useful and enticing content.

A tailored SEO strategy can help you build your email marketing so that it’s on par with – if not better than – your competitors’. Discoverability (being found) and rankability are aided by high-quality content (how well your content ranks on Google Search compared to other sources). Both are critical to the visibility of your company.

To be most useful to your consumer, though, the material you create must match their search intent. Content that is well-written but does not meet their demands is useless to them.

Make the Most of Your On-Page Experience

There are other techniques to make your outreach to potential customers more personalized. User intent, user history, and location information have all been discussed. What else helps visitors interact with your brand by providing context?

Take, for example, the page (or website) experience.

How does your website’s page experience – which translates to user experience (UX) – measure up? Is it making a good first impression?

The importance of the user experience has never been greater. Mobile Friendliness Safe Browsing HTTPS security certification No Intrusive Interstitials Core Web Vitals are the five primary “ranking variables” or “signals” that influence page rankings, according to Google’s Page Experience Update of June 2021.

According to Google, to provide a good page experience, you must score well on each of these five criteria. This means that visitors to your website must have a positive experience on the page they are visiting, as well as your entire website.

This may be taken care of with advanced SEO planning and site design assistance. Consumer Context Is Everything When It Comes To SEO

Here are three things to keep in mind.

Customization and personalisation, which are at the heart of SEO, are at the heart of a consumer-driven digital marketing strategy. With intent, mass personalisation establishes a link between your brand or service and your buyer persona.

As a result, audience data gleaned from analytics helps you better understand your customer personas or target markets. It may even assist you in discovering new, undiscovered markets.

For brand presence on Google Search, a good page experience is now required. It also contributes to the context you’re creating for your customer.

With a stronger, context-based SEO strategy, you can improve your digital marketing strategy. Contact us right now. We’ll help you analyze your website and make recommendations for improving web performance so you can get the rankings you want.