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SEO MARKETING FOR ENTERPRISES: WHAT TO DO IF YOU’RE NOT RANKING

Do you ever wonder why your website does not appear when you search for it on Google? You’re probably aware that e-commerce has become a lifeline for both businesses and customers. Both large and small businesses are realising the value of online presence in terms of generating awareness, traffic, and income. It’s now an even more competitive playing field, with millions more websites vying for the same position you’re probably aiming for.

This is why SEO Services are in high demand, particularly for firms who want to keep their top spot on search engine results pages (SERPS). Search engine optimization (SEO) is the primary approach of priming your website so that it receives unpaid or organic traffic as a result of higher exposure in the SERPS.

If you aren’t ranking on search engines like Google, or if your website isn’t showing up when you type in a query related to your market, you most certainly need to incorporate SEO into your online marketing efforts. Alternatively, if your website currently has SEO, you will need to alter and tighten up your SEO plan.

Perform A Website Audit

It is critical for a business to do a complete website audit on a regular basis. You wish to investigate the factors that influence the visibility of your company’s website on Google or any other search engine. A website audit’s purpose is to disclose to you the weak parts of your website that are affecting its performance. 

Why a website audit is important

Conducting a website audit is vital because it helps your SEO professional and web developers understand what is going on with your website, what needs to be improved, and what issues need to be resolved so that they can readily decide solutions.

A website audit report should include the following information:

  • Technical SEO. This is about the technical aspects of your website that influence how bots interact with it. It provides a response to the question, “How ready are your website’s pages to rank?” This entails making your website faster and easier to crawl or index for Google bots.
  • On-Page SEO. This entails controlling everything on your website so that the content on each page is search engine optimised. This includes producing high-value content and optimising slugs, headers, headings, title tags, meta titles, images, and other types of content so that Google can easily comprehend and assess them.
  • Off-Page SEO. refers to how your website performs in terms of generating traffic and exposure through means other than your own. This provides an answer to the query, “How many websites link back to your website?”

If you deal with an SEO agency, they can conduct a comprehensive SEO audit for you and give you with the necessary remedies. You can, however, perform one on the spot. While SEO firms have their own technical processes and methodologies, conducting a website audit on your own should not be a problem because there are resources that can teach you how to conduct an SEO audit. You may also utilise an SEO audit tool to generate the audit report you need to get a sense of what work you’ll need to undertake.

Keywords: Be Strategic 

They discover that they are not dominating the SERPs. If this occurs, it is most probable that you are not targeting and employing the appropriate keywords. There is also a good likelihood that you are targeting much too competitive keywords. To correct this, you must first establish which keywords are appropriate for you, know which keywords you want to target, and then strategically arrange them in page URLs, meta descriptions, and blog posts. Never strew keywords all over the place.

Search engines are now built to be smarter and can determine how relevant a website is based on the arrangement of the keywords. This is why it is critical to include them where they are most reasonable. Another useful advice is to include your keywords in the first sentence (or paragraph) of the page, as this helps bots identify what the content of your page will be about.

Ensure That You Have A Mobile-Friendly Website.

Google said in March 2020 that it will transition all websites to mobile-first indexing. This indicates that the search engine will use the mobile version of a website for crawling, indexing, and ranking. This is why having a responsive web design is so important now, as it allows your website to perform flawlessly on both desktop and mobile devices. Making it easier for the user to view it wherever they want.

There are numerous methods for determining whether your website is ready for mobile indexing. One method is to use the Google Search Console, where the status will be displayed right on the settings page. There is also the URL Inspection Tool, which will give you with information on the indexed version of a page on Google.

Make Sure Your Site Speed Is Fast

Google considers page speed to be an important ranking factor. Slow websites are no longer acceptable. Users will not only bounce if a website loads a second later than they are prepared to wait, but Google will read the behaviour as your page not being useful enough for the user. It is critical to have the ideal site speed of three seconds or less. Otherwise, you run the risk of being ranked lower in the SERPS. A approach to monitor your website’s speed is to conduct an SEO audit or use PageSpeed Insights.

Make Sure You Have Optimized Content

It is critical to have a visually appealing website, but this is not the end of the storey. As with most things, it must be visually appealing as well as functional. It will be a waste of money to invest in beautiful web design if the content isn’t optimised for search engine visibility. Always keep an eye out for the following:

  • Blogs are being updated.
  • Refresh old content
  • Updated content
  • It is best to avoid duplicating stuff.
  • The navigation should be simple.
  •  Meta tags, alt tags, and schema markup that aren’t optimised

Consider content to be the fuel that will propel your website ahead of competitors. So, whether it’s a copy for the title and meta description, a CTA, pillar page content, or a blog entry, make sure it ready.

Turn-Up Your Internal Linking

Internal link building is the process of linking to other pages on your website. This will encourage Google to index more of your pages in this manner. This means that, in addition to your homepage, you should include links to relevant blogs and pillar sites. Linking to different pages strategically will also boost the page authority of a specific webpage.

Internal links assist customers visiting your website in establishing a contextual relationship between distinct pages.

For example, if an internal link directs readers to a similar blog post on a specific service, it helps them understand how that service works.

Never create links at random. Create a structure and begin focusing on your best-performing pages. Another round of keyword research is required for this reason in order to determine which terms and anchor texts should be used.

Image Optimization

Images are an excellent method to captivate visitors and encourage them to read your pages. However, you must also be mindful of the photos you post, as it is not only the graphics that matter, but also how effectively they are optimised for search engines and people. What else do you need to say? It’s not so much about what to add as it is about what you need to tweak to maximise its speed and crawlability. Google should be able to find and interpret your photos rapidly.

When uploading an image, keep the following elements in mind:

  • The proper format. Make certain that you select the appropriate web format. It is recommended to use either PNG or JPG.
  •  The filename of an image. Make the file name unique and descriptive. Insert keywords to help search engines better understand the image.
  • With SEO in mind, create the Alt text. These are text replacements for when a browser is unable to load an image properly. Make sure the alt attribute completely explains the image.
  • Mobile-friendly images should be used. Make sure your images are responsive and that they will scale no matter what device the user chooses to see them on.
  • Size of the file. It is recommended to reduce file size for faster loading performance.

If you are contemplating a website redesign, image optimization should be automatically incorporated in your web design services, since it is a key aspect in improving website performance.

Conclusion

Google has many sophisticated algorithms, but these algorithms make it easier to grasp what users want when they type a query into the search field. As a result, Google returns more accurate results that correspond to the user’s purpose. There are hundreds of strategies to increase your website’s rating, but you must experiment and study outcomes to find what works best for your business right now. The good news is that SEO in the Philippines is flourishing, and there are many SEO specialists and SEO training courses available, so there will be no shortage of resources if you wish to go deeper into the technicalities of SEO.

The rating race will continue as long as users populate the internet. Many firms, whether large or small, will emphasise Email Marketing. It is not about who spends the most money, but about how you choose to use various SEO services so that they are appropriate for your organisation. It all comes down to being smart, strategic, and consistent. This will ensure that your SEO efforts will boost your search engine ranks, allowing your website to dominate the SERPs.