SEO Methods That Will Help You Get the Rankings You Deserve

Google’s algorithms are constantly changing, as is well known. What worked perfectly last year may not work at all now. Learning about SEO best practices is a never-ending effort. If you want to see your company get the rankings it deserves, you and your staff must stay up to speed on all of the current SEO tactics.

Re-optimize existing content

There are two actions to perform as you learn about the most recent changes in SEO. The obvious one is to develop a strategy for all future content. The next stage is to review your existing content portfolio and devise a strategy for updating it to reflect the most recent SEO methods.

Ideally, your team should go through your website material on a regular basis to evaluate what needs to be enhanced, updated, or removed. You want your staff to examine your analytics and thoroughly examine the data. Determine which content is attracting which types of traffic from which keywords and searches. Then, if applicable, use this information to tweak and improve the ranks.

The specifics will differ based on your company and the material you’ve created thus far. We do a lot of content (re)optimization and content restructuring for huge enterprises across several industries, so do get in touch if you need a more particular re-optimization plan.

Improve site speed

You must enhance your site speed if you want to master the fundamentals of SEO. Since 2010, one of the most important ranking variables has been site speed. Fortunately, Google provides two tools to help developers enhance the performance of their websites: PageSpeed and Test My Site.

How fast should your website load?

The precise concept of website speed is still up for debate. According to certain research, consumers may quit a website if it takes more than 3 seconds to load. The website should load in less than 2 seconds, according to logic. But that is only the basic minimum. The real answer is that you want your site to load as quickly as possible. This is especially true if your company is large.

Manage your redirects

If you run a major B2B company, your IT team is most certainly continuously upgrading and updating the website. This frequently entails making structural modifications that may disrupt the URLs of pages that rank high in search engines. Unfortunately, this means that the aforementioned pages will lose their SEO rating.

Unless you notify the search engine that a page has been permanently relocated, the rankings will not be transferred to the new address. This is where the 301 redirection comes in. It is a method of informing search engines that a webpage has been relocated from one location to another (and permanent) new location.

If you use WordPress for your website, your team should check into the Redirection plugin, which is a full-fledged redirection manager. Alternatively, consider Yoast SEO, which includes a redirection manager in its pro edition.

Get to know RankBrain

Google announced the RankBrain algorithm a while ago. It was and still is regarded as a significant deal in the world of SEO. The algorithm employs advanced artificial intelligence for the first time.

This is the first Google algorithm to make use of machine learning. It seeks to assess how each user interacts with the findings on the first page, as well as how they feel about it. As a result, the happy your site’s users are, the higher it will rank.

How should your website be optimised for RankBrain?

• Increase your organic click-through rate (CTR) — Google wants to see that a large number of people are clicking on your site in the search results.
• Improve your bounce rate — Google does not want consumers to abandon your website after 3 seconds. If users do this, Google will identify you as a site that users dislike. The longer consumers stay on your site, the higher your ranking will be.

Improve engagement

While we’re on the subject, let’s take a look at a metric called engagement. In terms of SEO fundamentals, engagement refers to your website’s capacity to maintain user attention. A lot of SEO research has discovered a link between search rankings and engagement metrics.

Google makes a basic assumption: if a person spends a lot of time on a certain page, it suggests the page is beneficial. Because Google strives to provide the most beneficial results, it will prioritize “useful” sites. While this is an oversimplification, we may sum it up as follows: websites with higher engagement will rank higher.

In terms of SEO fundamentals, engagement refers to your website’s capacity to maintain user attention.

How do you improve your site’s engagement power?

There are numerous factors that go into developing interesting content, and we’ve written extensively about it on our digital marketing blog. However, there are a few essential points you should think about right away.

• Use photos in your material — professional, high-quality photographs may help you improve the appearance of your page, break down your text into sections, and illustrate essential ideas.
• Use the Inverted Pyramid Style, which means organising the content in the following order: most newsworthy information, vital details, and other general background information.
• Make your posts easier to read by using shorter paragraphs, bullet points, subheadings, and shorter sentences.

This is only a high-level overview. There is a lot more to crafting captivating material. In fact, an entire book could be written solely on this topic, but it is beyond the scope of this study. If you require more personalized assistance, please contact our knowledgeable team.

Utilize Accelerated Mobile Pages

It is critical that your website appears and functions properly on mobile devices. Aside from the previously described general speed optimization, it is becoming increasingly vital to implement additional improvements for mobile users. Fortunately, Google offers one of the better solutions.

AMP (Accelerated Mobile Sites) was first offered by Google to assist website owners in creating mobile-optimized versions of their pages. However, Google has come to greatly prefer websites that employ AMP over others. AMP pages will, in reality, rank considerably better in the search results. As a result, it is quite prudent to consider incorporating AMP into your website.

Focus on topics instead of keywords

There has been a seismic shift in what we would call “SEO Best Practices” over the last few years. Quality SEO professionals today approach search engine optimization in a totally different way than they did just a few years ago. In the beginning, we concentrated solely on keywords. Things have progressed much since then, owing mostly to Google’s changes.

SEO is most likely handled by workers in your company. If you want to make sure they know what they’re doing, pay attention to where they put their focus. Are they primarily concerned with viewing each page as a single unit where the term is all that matters? If this is the case, your company may be using obsolete SEO tactics.

A modern SEO strategy will attempt to organize your entire website around a certain set of subjects. These should then be arranged into several themes, all of which should be related to your industry. A long-tail keyword, on the other hand, is far more particular and situational.

A long-tail keyword for our own blog might be something like Cold-call methods for a B2B meeting. It would go under the category of “cold-calling,” which falls under the category of assisting large B2B firms like yours in acquiring more high-end clients.

Previously, SEO techniques relied on creating a large amount of individual content on every feasible long-tail term. This was a haphazard random method in which you attempted to create content for every random term under the sun. And, in today’s world, this strategy is no longer viable.

Effective SEO techniques for your business include learning which themes your prospective customers care about the most.

You would then look for subjects to categorize inside these themes. Finally, you’d have keywords related to specific search engine inquiries on the subject.

All of this leads to a clear definition of the themes and issues that are relevant to your sector, followed by the creation of high-value pillar content on each topic. Only then do all of your extra material and keywords come into play. They exist to strengthen and support your pillar (cornerstone) material, as well as to establish your authority on the issues and themes you’ve chosen.

Consider utilizing professional help

SEO is quite complicated, and it requires a lot of effort to keep things up to date on a regular basis. Your company has two alternatives here. You can develop a good in-house SEO team and provide them a good budget to accomplish their work and receive the necessary continuing education. You can also collaborate with an outside SEO professional. Most major firms find the second option to be far more beneficial in terms of results and ROI.

The team has extensive experience assisting major firms in attracting high-ticket B2B deals through all forms of digital marketing as well as some offline tactics such as cold-calling. Please contact us if you require support in developing or implementing an SEO strategy, or if you require assistance with any aspect of your marketing strategies and implementation. We’d be delighted to develop a strategy that will propel your company forward.