What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of boosting the amount and quality of visitors to your website through organic search engine results. Simply said, it increases the probability of getting more unpaid traffic from search engines, resulting in people who are truly interested in the items you have to offer.
When someone types the keywords you want to be found for, having good or favourable SEO means your Progressive Web App is one of the first results returned by the search engines.
What is the mechanism behind it? When search engines return results, they do so based on two factors:
Search engines employ indexation robots to build their indexes. These robots (bots) scan the internet and collect data on the websites they visit (content, links, activity, etc.).
Algorithms utilise the information contained in the index. They compute and deliver a list of the most relevant sites for each request. When determining the level of pertinence, numerous factors are considered. Some are technological in character, while others are editorial in form, and yet others are linked to different linkages that connect websites.
There are three factors to consider while improving SEO for your Progressive Web App: technological, editorial, and link-building considerations
1. Technical: Your PWA must be correctly indexed by robots
All of your SEO efforts are built on the crawlability of your progressive web app. Your PWA’s technical structure has a significant influence on its performance, and there are some requirements for it to be viewable and indexed.
It’s difficult to keep up with SEO and technology because they’re always changing.
It’s Stridec responsibility to keep your Progressive Web App up to date with new features and improve its performance. One of the finest features of our app creator 😉
A . Stridec takes care of the technical stuff
Stridec offers you with source code that is optimised to be indexed by bots, whether you’re using the Shopping App platform or the Classic App platform. The following are some key technical elements:
- HTTPS: how does a SSL certificate helps?
- Since 2014, HTTPS has become a signal in Google algorithm. Google prefers https site and Chrome warns users when a connection is not secured.
- If your have a Shopping PWA, remember that 84% of people will abandon a purchase on a site if it’s not secured.
- With Stridec, all your PWA’s pages are served over https by default.
- Speed: Google and users have come to expect content to load fast. If your PWA doesn’t meet these expectations, your clients will quickly move on to another shop and your ranking will suffer.
- Stridec Shopping Apps AMP ( Accelerated Mobile Pages) helps deliver content to mobile users a greater speed.
- Website compression optimization : Images are one of the primary causes of sluggish page loading. Stridec created a specific method to manage picture compression in order to reduce bandwidth usage and loading time.
- Schema markup: how material is organised so that search engines can better comprehend the content on your sites and display extra features alongside them in the SERP (rich snippets).
B. and gives you the tools to do more on your side.
Stridec allows you to change sections of the code to help you enhance the indexation of your material based on your chosen keywords.
There are a number of alternatives available that will offer you with all you require to be completely indexed. You may adjust important aspects for your SEO in the back office of your app (Shopping or Classic).
- Title Tag:
The title tag is an HTML element that defines a web page’s title. The clickable headline for a particular result is presented in title tags on search engine results pages (SERPs). A web page’s title tag should provide a clear and succinct summary of the page’s content.
The information provided in the title tag field in your Stridec back office allows you to fill in the browser title for a specific page. This tag’s content appears in search results—it might be the name of your website, the name of each product page, or the name of a collection, for example. To avoid being shortened in the results, pick a title that is fewer than 70 characters long.
- Meta Description Tag
This content’s aim is to offer a description of your PWA. This tag’s content defines your PWA in search results. The meta description—typically up to 160 characters long—is frequently displayed in search results by search engines like Google, where it may have a significant impact on user click-through rates.
Spend some time writing your meta description. It acts as your Progressive Web App’s advertising text. Use important keywords to write an engaging description.
Do not use the same meta description twice. On each page, it is critical to have distinct descriptions.
Each product includes a meta description and a rich snippet to show how it will appear in the search engine results.
Each of your CMS parts (articles, videos, etc.) gets a meta description in the classic app.
You may change the URL of a website to make it more appealing, readable, and shorter… Basically, provide the user with a logical URL.
URL slugs are the characters at the end of a Progressive Web App page’s URL.
Why are URLs important in SEO?
There are 3 main reasons:
Provides a clear notion of what the website is about, which improves the user experience.
- Rankings: In addition to giving more descriptive URLs for your users, changing a slug may help you boost your SEO. Indeed, search engines include the content of the web address in their algorithm. The page address with a modified slug contains keywords that will increase indexing and visibility in search results.
- Links: When posted as a link on social media, blogs, and other places, well-written URLs are more user-friendly and can drive more hits. You may update and alter the default slugs of any page of your PWA from your Stridec back office (Shopping or Classic).
- In your slug, avoid using accents, spaces, or special characters.
Keywords are the words and phrases that people use to find what they’re looking for in search engines. Your keywords should be related to what people are looking for. The keywords you select will influence the type of traffic you receive.
On each page of your PWA, we propose that you utilise relevant keywords (in your product descriptions, articles, titles etc)
However, while keywords are vital, avoid keyword stuffing at all costs. You’re spamming your material if you use too many keywords, and Google could believe you’re attempting to fool the algorithm, which isn’t a good thing!
2. Editorial: Write quality content and update regularly
- Quality content: A page’s content is what qualifies it for a search result position. It’s what the user expected to see, and it’s crucial to the search engines.
- As a result, it’s critical to provide high-quality content that addresses a demand from potential customers.
- Remember that you’re writing for people, not machines. To acquire as many keywords as possible, don’t make the mistake of crafting phrases that are difficult to comprehend or unpleasant to read.
- Write for your target audience in order to meet their demands. Users desire rapid access to the information they’re looking for. In a shopping app, your content is the product description. Use your imagination; this is your chance to speak directly to your target audience and include important keywords. Classic app: this applies to all of your material, including articles, videos, and so on.
Quality content also has other advantages, such as being more likely to be shared and assisting in link development. The bounce rate will be reduced as well. Users are more likely to stay on your website if your content is well-written and relevant.
- Regular updates: When it comes to assessing pertinence, search engines consider content freshness. You should produce articles on a regular basis and make as many of them publicly viewable (search engine friendly) as possible, utilising keywords that you want to be found for. Keep in mind that the first 100 characters of an article are prioritised by robots.
To conclude, individuals are more inclined to read, connect with, and share material that is fresh, original, and relevant to them. And, maybe most crucially, the proper people. As a result, your brand’s visibility will grow, readers’ and clients’ trust in your company will grow, and your search engine results will improve.
Links pointing to your PWA are known as backlinks. Inbound links are sometimes known as “inbound links” or “incoming links.” The amount of backlinks is a measure of the PWA’s popularity or relevance.
Obtain as many links from other websites as possible. If other websites link to yours, it’s a positive sign for search engines that you have relevant material and a sign of trust from other websites.
It is ideal to have links from websites in the same activity sector.
4. Mistakes to avoid
- The three factors mentioned above are essential, but they are not the only ones. Original, high-quality content must be developed to captivate an audience and set you apart from your competition. Your audience will automatically link to your PWA if the material is relevant.
- SEO requires time and effort; it is not a quick fix. It will take a few weeks before you begin to appear in main search engines as a consequence. The seniority of a PWA is also taken into account in algorithms, which implies that older PWAs are given precedence.
- Be careful of enticing offers that guarantee you first-page Google results. Black hat SEO techniques that attempt to deceive search engines are strictly prohibited and can lead to total index exclusion. As a result, you should avoid joining directories, content farms, and other such organisations.
The advantages of having a PWA may have a significant influence on your business and can be a valuable ally for your Shopping App. You will profit from strong SEO in terms of brand exposure, accessing new consumers at various phases of the marketing funnel, and perhaps lowering paid search costs.
Stridec provides you with all of the tools you’ll need to improve your SEO and drive more traffic to your Progressive Web App, allowing you to advertise your business more effectively.