SEO & SEM – What’s the difference?

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) improve the search engine ranks of your website. Many companies charge extra for SEO, but Stridec included SEO with every website we develop, ensuring that your site ranks higher in “organic” search results. Additional strategies can be used to boost search results, and Stridec Digital Marketing Specialists can devise a strategy that is suited to your target demographic, including Pay Per Click (PPC) search engine advertising with:

• Google
• Bing
• Yahoo

Search Engine Optimization

Websites that want to attract new patients and make it easier for existing patients to locate them should use search engine optimization. The key to doing this is through search engine optimization. Pose the following questions to yourself:

• Is it possible to find your website using search engines like Google, Yahoo, or MSN?
• Do you have a lower ranking than your competitors?
• Is it necessary for patients and referring doctors to know your specific domain name or web address in order to find your website?
• Is it possible to find your website when looking for services and locations?

Your website may be suffering from inadequate or absent search engine optimization, often known as SEO, based on your responses.

Almost anyone can create a visually appealing website, but sadly, many people do not devote the time and effort required to execute search engine optimization. Yes, we do! We excel in customising the 20% of a website that visitors don’t see but which gives over 80% of the benefit in terms of search engine indexing and traffic. When we develop your website, we include SEO as a standard feature.

What is Search Engine Optimization

Search engine optimization (SEO) is a methodical technique of tailoring each web page’s numerous parts to your practice’s specific needs in order to increase organic (free) traffic from people searching for related material. For example, we customise the following for each page on your website:

• META tags
  • Page Titles
  • Page Descriptions
  • Page Keywords
  • Robots
• IMG TITLE and ALT text
• Link TITLE text
• Page names
• Page content

These are just a few of the features that we take great satisfaction in designing for your new website when we develop it. You wouldn’t expect to pay extra for SEO if you were buying a house without running water or electricity. We don’t charge extra for SEO because it’s part of our quality assurance process when we create your website.

If you already have a website that isn’t performing well, we may conduct an SEO audit to identify the issues and provide solutions. If your existing web person, marketing business, or web group did not incorporate SEO for you during the first deployment, we would be happy to help you update your site to its full potential.

Why is Search Engine Optimization Important Practice Web Sites

For officeal websites, SEO is critical since a well optimised website may save your practise thousands in advertising costs. It will not only assist current patients in finding your website, but it will also attract and convert new patients looking for your services in their area, resulting in new business and more revenue.

If your website cannot be found, it is not only failing to serve your practise and patients, but it is also jeo pardising your entire reputation.