For small businesses that are just getting started with digital marketing, SEO can be intimidating. Expectations are high, and often unrealistic, and your strategy makes you feel like you’re climbing a mountain in flip-flops.
It’s beneficial to have a basic understanding of what search engine optimization entails and what you can expect to achieve. To assist you, we’ve created a six-month plan of action.
Research and discovery
You’ll need a strategy before you can get started with your SEO campaign. You should have a good idea of who your target market is, but do you know how to reach out to them online?
You will need to be active on social media networks to help raise your visibility and get the best results from your SEO campaign.
There are several options available; you must choose the one that will work best for your company. It’s impossible to keep track of them all, so pick two and stick to them.
Use social media to locate your target audience and learn about the types of content they enjoy. It’s also a good idea to learn how to run successful social media marketing campaigns.
With on-page SEO, you must also address technical issues. Is your website search engine friendly? To put it another way, do you have the right keywords in the right place for your business? (headlines, sub-heads, metadata).
It’s crucial to have a diverse set of keywords for search engines to index. Keywords should be industry-specific and include search terms that end-users are likely to type into search engines.
The first month’s final task is to devise a content strategy. Get a blog if you don’t already have one. Ideally, you should publish at least two articles per week on your blog and promote them on social media.
Start content creation
Content creation is a significant undertaking, and it is best to begin as soon as possible. Your website is a good place to start. Is your sales copy successfully converting visitors into customers? Do you have any sales copy or are you just using an image with the product information?
Information is valued by both search engines and customers, so include something useful on every page. If you sell products, write a brief description of the product and its benefits. Give the customer an estimate of how long it will take to receive their order.
Begin posting to your social media networks and publishing content on your blog. Don’t be discouraged if you don’t see a lot of reader engagement right away; it can take a few months to start making an impression. You can expect to generate traffic and leads if your content is good enough.
Focus on increasing your social media followers and expanding your content portfolio in the third month. Short articles, long articles, images, and infographics should all be included in your content.
Keep an eye on your social media followers to see if they’re liking and sharing your content. Send them a quick note to express your gratitude for their interest. Don’t try to persuade them to buy anything!
Link building is an important part of establishing trust and authority with search engines so that you can be rewarded with higher rankings.
Month four is an excellent time to begin a link-building strategy because you should already have some content on your blog. Begin with internal links. Include links to that page in current content if your content strategy refers back to previous posts.
Outbound links to third-party sites that are relevant to the content you’re writing about should also be included. This could be an article with information to support a point you’re making or a suggestion for your readers.
If you sell electronic goods, for example, you should include outbound links to industry publications. This could be in reference to a specific product or a list of suggestions, such as the best camera phone for 2015.
Building an online profile
By the fifth month, you should be working on increasing your visibility and developing an online presence. This entails contributing to third-party sites such as online industry magazines or other bloggers who cover topics relevant to your industry.
You can also use social media networks to raise your online profile. Medium and Quora are two new social media platforms that encourage users to publish content in specific categories.
Investigate new social media platforms to see which is the best fit for your company. The advantage of these networks is that you already have an audience who is actively looking for content on the topics you’re writing about, increasing your chances of engagement.
You can also establish yourself as an expert in your field over time, which will increase your visibility and draw in more visitors. It also improves your chances of getting natural inbound links, which are beneficial to your domain authority and trust in search engine rankings.
Analyse content engagement
You should be able to pull some reasonable analytical data after six months to determine what type of content is receiving the most engagement. This is a crucial task at this point because it will determine the direction of your content strategy for the next six months.
It’s also a good idea to evaluate your lead generation and conversion rates in the sixth month. Is there anything you can do to improve your on-page content or sales funnel if they’re lower than expected?
It takes six months for SEO to have a significant impact on your search engine rankings and engagement. You can expect to gradually improve your SEO and, as a result, increase your sales profits from here.